by Amy Corr on Jun 1, 5:08 PM
FCB Lisbon created a lovely virtual reality campaign for Portuguese IT company
Rumos. In "Love Without Barriers," a wheelchair basketball player, wearing a VR headset, had the opportunity to stand up, walk, position himself and shoot a ball, thanks to his sister, who wore a camera on her head. Just another emotional campaign using virtual reality to spread love, positivity and a little joy. "Together we rise. Technology for a better world," closes the video,
seen here.