• OppenheimerFunds Launches Comical Investment Ads
    OppenheimerFunds launched a trio of 15-second ads that are part of its "Invest in a Beautiful World" platform. Each ad amusingly highlights investment options that relate to current-day topics, both good and bad. While the majority of folks might view robots as creepy and cold, OppenheimerFunds considers them helpful, set to be owned by every household by 2025. Senior citizens might look old, but that doesn't mean they sit at home and do nothing. They are more active, living longer, shaping the economy--and one woman in the ad is way more flexible than …
  • Pittsburgh Police Testing App To Help Homeless
    Random App of the week: Pittsburgh Police officers are testing an app designed to help homeless people find local services like food and shelter, in real time. The app, called BigBurgh, allows users to enter their age and gender to find nearby places for food, shelter, medical services or a shower. It also allows users to identify if they are veterans or transgender. The app isn't available in iTunes or Google Play because a credit card is needed to create an account. It's available at BigBurgh.com. The app also includes a link for "live …
  • Miller Lite Spelled Differently For A Reason
    Miller Lite is "Spelled Different, Because It's Brewed Different." In a series of 15-second spots, Miller Lite highlights its company history, touting itself as the company that created the first light beer, which is why the brand spells things differently. The brand prides itself on creating what no one expected them to: a light beer that actually tastes good. TBWA\Chiat\Day LA created the campaign.
  • NEW! State Farm Rebrands, Focuses On Positive Things In Life
    A haircut that fights cancer. Virtual reality shows destruction in Syria. Let's launch!
  • NEW! Brave Cut Gives Wigs To Romanian Women With Cancer
    Break out the tissues before you watch this inspirational video about how a small act can have a massive impact on cancer patients. In Romania, a wig made from human hair costs four times the average household income, leaving the majority of women battling cancer unable to buy something to restore their dignity. Nonprofit Fundaia Renasterea stepped in to create a new medium for donating hair. The organization convinced women to cut 15 centimeters of hair in an asymmetrical shape. Not only do woman battling cancer receive much-needed wigs, but the women who donate …
  • NEW! Snickers Creates DOOH Version Of Marilyn Monroe/Willem Dafoe Super Bowl Ad
    Snickers launched a digital out-of-home version of its new Super Bowl 50 ad, featuring a hungry Marilyn Monroe on the set of "The Seven Year Itch." The installation, which was live in New York City, displayed an animated image of Monroe's skirt blowing as she stood atop a subway grate. Passersby that stare longer than appropriate are introduced to the hungry version of Monroe, aka Willem Dafoe. "Keep staring. I might do a trick" or "You think this is easy? You try working in heels," are just some of the colorful lines uttered by …
  • NEW! Erin Andrews And Luis Guzman Are Interesting, But Not MOST Interesting, For Dos Equis
    Dos Equis is going through many changes. We must wait until the summer to learn who the new "Most Interesting Man In The Word" is, although I loved the one they already had. Plus the brand gave its logo and packaging a revamp. Erin Andrews and Luis Guzman star in two digital shorts for the brand, and as interesting as they appear, they rank low on the "Dos Equis Interesting Index," a Facebook algorithm that combs through profile data to judge how interesting a person is. If you think you're interesting, try …
  • NEW! Rumos Launches Virtual Reality Campaign, 'Love Without Borders'
    FCB Lisbon created a lovely virtual reality campaign for Portuguese IT company Rumos. In "Love Without Barriers," a wheelchair basketball player, wearing a VR headset, had the opportunity to stand up, walk, position himself and shoot a ball, thanks to his sister, who wore a camera on her head. Just another emotional campaign using virtual reality to spread love, positivity and a little joy. "Together we rise. Technology for a better world," closes the video, seen here.
  • National Multiple Sclerosis Society Launches Virtual Reality Campaign
    Wieden+Kennedy Portland teamed up with the National Multiple Sclerosis Society to create a virtual reality campaign that gave people suffering from the disease a new way to experience their favorite pastimes. The "Together We Are Stronger" campaign profiles Steve Bettis and Amy Meisner, both diagnosed with MS and altering the way they pursue their hobbies. In "Off My Wave," Steve, a surfer all his life, has to tweak his sessions in the ocean when his balance begins to deteriorate. His friend, professional longboarder Robert "Wingnut" Weaver, rides the waves with a virtual reality camera so …
  • Burt's Bees Loses 'B' From Branding To Highlight Importance Of Bees
    Burt's Bees launched a social media and packaging campaign that draws attention to the dwindling bee population. To imagine a world without bees, the brand removed the b's from its name. Actress Lea Michele stars in an online campaign that explains how 1/3 of the foods we eat could disappear, along with the bees. Social media users are encouraged to drop the b's from their posts and use the hashtag #BringBackTheBees. Burt's Bees will plant 1,000 wildflowers for bees to feast upon. During the campaign, all Pink Grapefruit, Coconut and Pear and Wild Cherry …
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