Magnum China is featuring Imma, one of the world’s best known virtual personalities, to serve as the voice of a new campaign promoting the launch of its matcha flavored ice cream in China.  This is the first flavor the brand has created specifically for the Chinese market. The creative, developed with Fred & Farid Shanghai, builds on the brand’s global “Never Stop Playing” platform that shows attractive people enjoying life pleasures before ending with a shot of Imma. The ad’s song is an upbeat take on Tina Sinatra’s classic “These Boots Are Made for Walking.”The campaign includes TV spots, …

The creative, developed with Funworks, riffs off COVID-19 quarantine by letting Burns and his family use their improv skills at home.

The premise: Capri Sun provides filtered water instead of juice packets to schools. Students are not happy about the switch.

Corona is tapping Snoop Dogg to serve as brand ambassador as the company unites products under "La Vida Mas Fina (The Fine Life)" platform.

"We wanted to capture the spirit of what winning looks like at a time when you can't see someone's smile," says OKRP exec.

Woodford Reserve bourbon is raising awareness for its role as presenting sponsor for the Kentucky Derby on September 5 with its first campaign from agency partner Energy BBDO. The “Spectacle For the Senses” is designed to reposition Woodford Reserve away from other bourbon brands by showcasing the beverage in more fashionable and upscale messaging. The campaign’s anchor spot uses brightly designed and beautifully photographed pictures to inform viewers about the 200+ different flavor notes, such as lemon and honey. In addition to the spot airing during the Derby, the campaign will run across social, digital, print …

Zaxby's is recognizing National Relaxation Day by offering free "relaxation" packages with scents that replicate its famous chicken finger salad Zensation.

The "This Burger Won't Bite" creative, developed with Weber Shandwick, features a juicy burger with a voiceover describing its similarities to meat products.

Country band Sugarland is lending its song “Stand Up" to serve as the soundtrack for this year’s STOMP Out Bullying PSA that seeks to spread the message of kindness during the month of October. The creative, developed with Flint & Steel and Rooftop2 Productions, recognizes the current pandemic realities by showcasing teens individually singing the tune a cappella via their own video link. The voices are then compiled into a harmonized melody. Students and adults traditionally recognize #BlueUp by wearing the STOMP Out Bullying blue shirt or their own on the first Monday of October, but this year organizers …

The effort is donating $10K to 10 nonprofits.