by Ray Schultz on Oct 31, 4:12 PM
Consumers prefer email over other media. And they want brands to be useful and responsive to their needs, OpenMarket reports.
by Ray Schultz on Oct 30, 5:02 PM
There has been a decline in best practices from 2016 to 2019, CommuniGator and Smart Insights report.
by Ray Schultz on Oct 29, 2:59 PM
Email remains the preferred mechanism for offers, and it produces higher conversions than social media, Adobe says.
by Ray Schultz on Oct 28, 5:28 PM
Sales and marketing are well aligned in most companies -- but that doesn't mean they're showing pipeline growth, LeadMD reports.
by Ray Schultz on Oct 25, 2:07 PM
A Merkle study shows that large firms are lagging when it comes to audience management. Email is a top channel.
by Ray Schultz on Oct 24, 4:54 PM
Travel firms are more satisfied than retailers in their customer journey optimization, and U.S. brands are more upbeat than their U.K. counterparts, Yieldify reports.
by Ray Schultz on Oct 23, 4:42 PM
Retailers either send too much email, fail to personalize it or even use the wrong name in the message, according to Women's Retail Customer Experience Audit, a study by technology provider Customer Portfolios.
by Ray Schultz on Oct 22, 4:31 PM
But parts of a report from EZTexting seem based more on opinion than on original research.
by Ray Schultz on Oct 21, 4:04 PM
The best way to provide access may be to embed analytics right into the email system, MicroStrategy reports.
by Ray Schultz on Oct 18, 1:59 PM
Most big publishers fail to send welcome and cart abandonment emails, a study by Iterable finds.