by Ray Schultz on Apr 16, 3:52 PM
Bombora and InboxArmy founders give up the reins as CEO and move into executive chair positions.
by Ray Schultz on Apr 15, 1:24 PM
Marketing automation software was more likely to be turned over in 2023, compared to other systems, MarTech reports.
by Ray Schultz on Apr 12, 1:18 PM
Research shows that shoppers feel AI has improved the buying experience.
by Ray Schultz on Apr 11, 2:40 PM
Systematic marketing "provides the greatest benefits to the valuations of early B2B start-up firms but is detrimental to the valuations of early B2C start-up firms," a paper written by two professors finds.
by Ray Schultz on Apr 10, 3:20 PM
The AI new voice tool is part of Google's Help Me Write feature introduced last year.
by Ray Schultz on Apr 9, 3:33 PM
Companies think they understand their customers. But the customers don't agree.
by Ray Schultz on Apr 8, 4:48 PM
Two thirds of marketers in a survey said video is the most valuable form of creative content, Ignite Visibility reports.
by Ray Schultz on Apr 5, 3:36 PM
Fewer than half of marketers are collecting real-time experience data, Acoustic and Forrester report.
by Ray Schultz on Apr 4, 4:30 PM
Most marketers say AI will have an impact in the next year, Ascend2 reports.
by Ray Schultz on Apr 3, 3:25 PM
Gmail is rejecting possible spam emails, but there's no sign that the blocked messages qualify as that.