AtData has made its Email Engagement and Alternative Email products available on Snowflake.

Is your firm a baseline marketer, a performance-obsessed marketer or a revenue leader? Intuit Mailchimp defines them.

Almost half of consumers polled in a recent report find cart abandonment emails invasive, and even fewer open them.

The new program for B2B corporate gifting eliminates the need for a costly gifting subscription, Gipht says.

For all the holiday cheer, B2B decision-making is logical, based on facts, whereas B2C is emotional, swayed by storytelling.

A high percentage of firms now say cybersecurity risks are affecting their organization, Riskonnect reports.

A new arrangement will align Exclaimer's signature content with HubSpot's contact lists.

The average person has 30 unread emails in their work inbox, Emailtooltester reports.

Consumers have less trust in companies than they did a year ago, Salesforce reports.

Consumers may be distracted by politics as November 5 approaches. But there's no sign of it yet.