• EOS Lip Balm Brings Added Joy To Idyllic Town
    Until the cold weather subsides, I wouldn’t mind living in this idyllic town and stocking up on its endless supply of lip balm. eos (Evolution of Smooth) launched “Say it with love,” a TV spot promoting its Smooth Sphere lip balm. Residents of a colorful and cheery town find love and lip balm at every corner:There’s lip balm on top of a cake, inside a bushel of peaches, and inserted between a bouquet of tulips. The circular-shaped product brings additional joy to townsfolk, resulting in “a delightful twist on lip balm.”
  • Dutch Boy App Selects Paint Colors Based On Taste In Music
    Random iPhone App of the week: Have you ever wondered what color your favorite song would translate into? There’s an app for that. Dutch Boy Group, one of the Sherwin-Williams Paint and Sundries Brands, launched a music-to-color matching app, called PaintList by Dutch Boy. The app targets Millennials with music to pique their interest in something they otherwise would have little interest in: paint. PaintList scans a song or playlist of your choice and then matches the music against a database to determine its genre and mood, then suggests three …
  • Heineken's 'Dance More, Drink Slow' Proves A DJ Can Save Your Life
    Meg Ryan shares her secret family recipe. Friends travel far and wide with beer in tow. Let's launch!
  • NEW! HBO Launches Online Video To Highlight #RoastJoffrey, Social Media Event For 'Game Of Thrones'
    HBO launched an online video that highlights the top tweets from its social media roast of King Joffrey Baratheon from “Game of Thrones.” #RoastJoffrey took place Dec. 12-13, with more than 60,000 tweets submitted for the king everyone loves to hate. Celebrities, brands (Burger King, Nokia and Charmin), TV shows (“American Pickers,” “Pawn Stars” and “Hannibal”) and actors from the show participated in the event, which built excitement for the show’s upcoming fourth season. The video meshes “Game of Thrones” scenes with clever tweets submitted to the #RoastJoffrey event. Highlights include: “Out …
  • NEW! Dell Celebrates Entrepreneurs In 'Beginnings'
    On New Year’s Eve, Dell launched its first ad campaign since going private. “Beginnings” celebrates the entrepreneurial spirit and the humble beginnings that most great ideas start from, namely a handful of Dell’s corporate customers. There’s the basement where Under Armour began in 1996, the diner where The Knot got its start in 1996, along with the modest beginnings of TripAdvisor, Whole Foods, Overstock, Salesforce.com, Shazam, Dropbox, Gilt and Skype. The spot concludes with the dorm room where Dell originated in 1984 and a voiceover stating: “It is the story of where …
  • NEW! TurboTax Launches 'The Year Of The You'
    Don’t think of doing your taxes as stressful and arduous, but as a sweet trip down memory lane. TurboTax debuted a 90-second feel-good ad during the BCS Rose Bowl game on New Year's Day called “The Year of the You” that positions income-tax filing as a fun activity that allows consumers to reminisce about the eventful year they had. Since you are the sole expert of your storybook year -- did you get married or buy a house, have a baby, or all of the above? -- you can …
  • NEW! 'Meg Ryan' Shares Her Famous Spaghetti Sauce Recipe
    Meg Ryan stars in a 90-second online video for Del Monte Food’s Contadina line of Italian-inspired ingredients. A star-struck rep for Contadina is ready to interview Ryan at her house and learn some cooking tips from the actress, even cracking a joke as she waits for Ryan to answer the door; “it looks like she’s got mail,” she says as she peeks inside the mailbox. When Meg Ryan answers the door, the rep is saddened to learn that it’s not America’s sweetheart, but a regular woman with the same name and a …
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