Land O'Lakes launched an in-depth website that shows where Land O'Lakes Butter is made, with a closer look into the lives of the people who make it. The site is a beautifully captured form of brand transparency, since visitors can read about the hardworking cooperative of farm families that produce the milk that becomes Land O'Lakes butter. The site features audio and video content of the families interviewed though each of the four seasons. Foodies, be sure to check out the recipes section. Colle+McVoy created the site.

Gimme shelter. As someone who is no fan of cold, wintry weather, I like this campaign for Highmark Inc. As a way to promote its Community Blue health plan, Highmark transformed four bus shelters in downtown Pittsburgh into cozy log cabins. These bus shelters didn't just look like log cabins -- each were equipped with mini heaters  activated by motion or by pushing a button. Given the recent amount of snow and cold temperatures, I'm sure these bus shelters were packed with commuters and students alike.

Random iPhone App of the week:"John Lennon: The Bermuda Tapes," an interactive album app that chronicles the former Beatle's life-changing trip to Bermuda in June 1980, has launched in the App Store. The app features rare and previously unreleased demos, interviews with Lennon and Yoko Ono, photographs, Lennon's handwritten lyric sheets and audio recordings describing Lennon's writing process. The app costs $4.99, with net proceeds from the sales supporting WhyHunger and its "Imagine There's No Hunger" campaign. Download it here.Eyeball designed the app and is handling the social …

Heated bus shelters. William Shatner is one protective dad. Let's launch!

Driving should feel like ziplining through a busy city, according to an ad from Nissan Qashqai.