Here's a fun reason to step out of your comfort zone, when you are in the company of a group of friends. Not sure if I'd do this one alone. Heineken, with help from Fred Armisen, launched "Routine Interruptions," the brand's latest phase of its Cities of the World campaign. "Routine Interruptions" falls under the belief that city residents are set in their ways and rarely veer from their regular routines. With Armisen's help, "The Payphone" was born. The comedian began calling a payphone across the street from The Comedy Cellar and …

GE launched a series of documentary-style videos that highlight how advances in GE technology affect people around the world. In the first video, we follow a doctor in Japan who makes house calls to island residents on his jet ski. He brings ultrasound equipment with him that's small enough to hold in his hand. See it here. The next video shows a young boy in China who is attending soccer camp and taking his first airplane ride. He's not afraid and he looks forward to flying through clouds. Watch it …

Random iPhone App of the week: Bush's Baked Beans created "Bush's Bean Dash," an app that allows players to help Jay avoid obstacles while collecting beans and ingredients for the entire line of Bush's Baked Bean flavors. Jay's beloved dog Duke will offer advice and clues along the journey. I wonder if he'll spill the beans and share Bush's secret family recipe? The game has a very retro feel to it -- think Super Mario Brothers back in the day -- and three different zones to travel through: the farm, barn and …

Edward Jones launched an online recruitment campaign that encourages potential employees to "make more than just a living." An online video, "Notes of Thanks," targets professionals with five to eight years of experience by showcasing a more personal side to a career: the relationships forged between financial adviser and client. Edward Jones hopes to expand to 20,000 financial advisers by 2020. The video follows the life of an Edward Jones financial adviser. His desk is filled with thank-you cards and party invitations from clients he's helped over the years. The man isn't …

The Canadian Women's Foundation launched a TV campaign that gives a voice to young girls forced into sex trafficking, while educating Canadians that this problem is happening in their country. The first spot shows an older man telling the story of a young girl who was approached by a modeling scout at the mall. She was instead brought to a hotel, forced into performing sexual acts and eventually taken from her hometown, unable to see her family. Watch it here. Another ad shows a middle-aged man describing one girl's older boyfriend, …

People that live in bouncy houses shouldn't throw sharp objects. Moet launches first global campaign. Let's launch!

Benjamin Moore launched a funny mockumentary, featuring a family in unique living quarters, to promote its Regal Select REVIVE paint for vinyl siding. A charming but fictitious family, the Hopsons, opts for a two-story bouncy house because all their neighbors' houses have vinyl siding that can't be painted, according to Mr. Hopson. The home is clearly a great core workout -- but leave the high heels at the door. Entertaining is troublesome due to a weight limit and applying make-up with precision is impossible. But the family makes it work, until they …

Here's an ad to let you know the Breakfast War between Taco Bell and McDonald's is still going strong. Taco Bell debuted a new item on its breakfast menu, the grilled breakfast burrito. So the brand reunited a group of men named Ronald McDonald, who appeared in Taco Bell's breakfast menu campaign earlier this year, to test the burritos. There's no plot twist here; the Ronald McDonald's love the latest breakfast menu addition. When a producer off-camera asks the Ronalds if they would buy a burrito from a burger place, one Ronald …

Moet & Chandon launched its first global digital spot, targeting Millennials who like to have a good time. "L'ascenseur (the elevator)" showcases Nectar Imperial Rose as the drink of choice when going big on a night out. The video begins with images from the Moet Maison in Epernay, France. After that, an elevator door opens and the bottles are poppin', to an original hip-hop track by Squeak E. Clean. The party-goer with fine taste in Champagne visits multiple floors full of gambling and dancing, but it's the top floor that suits him …

Venables Bell & Partners launched a pair of comical ads for The Phillips 66 Company.