by Amy Corr on Aug 13, 4:53 PM
The latest ad for
Esurance's "Sorta You Isn't You" campaign stars Buster Posey, catcher for the San Francisco Giants, moonlighting as a delivery-room doctor. Both wear gloves and work well under pressure, so why does the expectant mother look so skeptical? The soon-to-be father, on the other hand, is confident and giddy at the thought of Posey delivering his child. He even tells his wife to stop embarrassing him in front of the catcher.
See it here, created by
Leo Burnett.
by Amy Corr on Aug 12, 4:55 PM
Here's a great campaign for all you DIYers and yard sale junkies. Krylon and Pinterest teamed up to create the "127 Sale," a 690-mile-long venture through the world's longest yard sale, where old, rusty items were bought and spruced up using Krylon paint. From Aug. 6-9, Krylon sponsored the sale, which stretched through Alabama, Georgia, Tennessee, Kentucky, Ohio and Michigan, with close to 5,000 vendors ready to haggle with thousands of shoppers. TV host Amy Devers, a furniture designer, carpenter, and design blogger, met vendors and purchased 127 old items that were then revamped using COVERMAXX …
by Amy Corr on Aug 12, 1:16 PM
Jaywalking is so bad in Philadelphia -- one pedestrian is hit by a car every five hours -- that the Mayor's Office of Transportation and Utilities launched a video encouraging residents to pay attention when crossing streets. Another campaign that I can't believe exists. We have to remind people to look up from their phones when crossing the street? The city takes a light-hearted approach in a 3:00 video that profiles serial jaywalkers who use creative means to stay injury-free. One man wears a suit made of bubble wrap in public, while another guy adds flashing …
by Amy Corr on Aug 12, 1:16 PM
Canada is a scenic country, and
Cycling Canada wants residents to explore their country on two wheels. A 60-second spot is full of bicycles in large packs -- like the Tour de France -- and smaller groups, like friends taking a scenic ride. The bikes cover all sorts of terrain: pavement, dirt, indoor tracks and trails. But there's one important thing missing: riders. Every bike is touring Canada sans rider, and the ad closes with "hop on," encouraging residents to see their country from a different perspective.
Watch it here.
Innocean Worldwide Canada created the …
by Amy Corr on Aug 12, 1:16 PM
Mention healthcare in a conversation and chances are the talk turns heated.
Highmark Health launched a 60-second campaign looking to change that attitude and have people stop fighting about healthcare and fight for health. An uphill battle, indeed. The ad uses boxing videos and rams butting horns to illustrate the frustration typically seen between a patient and healthcare provider. The spot then pairs insurer Highmark Blue Cross Blue Shield and provider Allegheny Health Network as a united front, working together to help patients of all ages.
See it here, created by
Doner.
by Amy Corr on Aug 12, 1:16 PM
Random iPad App of the week:Newsweek launched its first iPad and iPhone app, free to current Newsweek subscribers. New readers will get one free issue when they download the app, and can then purchase single issues for $4.99, a monthlong subscription for $3.99 or a 1-year subscription for $39.99. Subscribers will receive each issue on Thursdays, one day ahead of print issues, which hit newsstands on Fridays.
Download the app here.
by Amy Corr on Aug 11, 5:20 PM
Bikes without riders. Jaywalkers go to extremes to stay connected online. Let's launch!
by Amy Corr on Aug 10, 4:48 PM
Awkward Rob Lowe alter-egos are out and the sad sack doppelgangers for Eli Manning and Tony Romo are in, promoting
DIRECTV and its NFL Sunday Ticket promotion. When it comes to humor, I'm giving the edge in the first round of ads to Eli Manning; for creepy factor, Romo wins hands-down. Manning's alter-ego is a stand-up comic who subscribes to cable. His outfits and hairstyles are outdated, just like his cable TV. His jokes, however, aren't that bad.
See it here. Romo's other half loves arts and crafts and outdated television. His papier-mache projects …
by Amy Corr on Aug 7, 5:29 PM
It's been a long time since Isaiah Mustafa spoke to me:
seriously, it's been five years! The memorable
Old Spice spokesman is appearing in an ad with another equally memorable pitchman: Terry Crews. The pair join forces for some friendly competition as they help guys make a "Smellmitment" and select their favorite Old Spice scent. Crews plays Bearglove Man and Mustafa handles double duty as Swagger Man and Timber Man. The debut ad, "And So it Begins,"opens with Mustafa’s unforgettable "Hello ladies," line, and quickly jumps from one quirky snippet to another. Midway through his …
by Amy Corr on Aug 6, 4:56 PM
Sometimes, it's better to be low-tech in a high-tech world. Case in point: a TV campaign for
Canon Pixma photocopiers. It's rare to see a photo copier nowadays, but Canon illustrates three excellent scenarios that might change your mind about printing your digital footprint. In each of the three ads, the person excitedly says "Never again," in regards to using a photocopier. And then karma comes around and bites them in the rear. A priest begins an emotional eulogy in the first ad,
seen here. When his tablet's battery dies, the priest is forced to …