Men who tuck in their shirts make more money, are happier, and date more than non-shirt tuckers, according to a "scientific" study commissioned by Fruit of the Loom. The brand refers to this phenomena as the "Tuck Effect," and launched an animated website, with accompanying videos, to convince non-tuckers to move to the other side. I personally enjoyed the "Evolution of the Tuck" video, which highlights the study's findings here. CP+B created the campaign.

How would you spend a snow day? Carlsberg launches line of shaving products. Let's launch!

George Clooney stars in his first U.S. campaign for Nespresso, alongside Danny DeVito. The 90-second ad features the actors on a movie set. Clooney's dressed as a general to DeVito's Napoleon. Clooney drinks fancy pants Nespresso coffee while DeVito grabs java from a traditional coffee pot. Needless to say, DeVito wants in on the Nespresso lifestyle. Clooney takes DeVito under his wing, adding sophistication and good taste to DeVito's life. There's measurements for a tailored suit, tango lessons, knowledge of art history and proper wine tasting. Finally, DeVito is ready for Nespresso and it …