The Los Angeles Coalition for Water Conservation launched a pair of ads that shed some humor on a serious situation: the drought situation in LA. The organization was founded by McGann | Zhang, the agency behind the debut ads. In "The Actress," a diva hires a landscaping crew to water her rock garden and stone wall. And she wants the work done for free in exchange for a few autographed headshots. See it here. An aging rock star who surrounds himself with scantily clad younger women insists that his pool be emptied and …

Talk about pimping your ride. Total Wireless launched an amusing online and TV campaign encouraging mobile phone users not to spend an arm and a leg on things they don't need or use. And what better way to illustrate that tidbit than an oversized, expensive, unnecessary baby stroller to entertain your tot? In "Stroller," a man is just soooo  proud of saving money on his wireless bill after purchasing a Total Wireless phone. The only problem is that he's pushing his son in a SUV version of a stroller, with a bubble machine and …

Gatorade shows a glimpse of the future. NY Lottery thinks you'd make a great rich person. Let's launch!

For the last three years, FirstBank has used humor to raise awareness for its services including tech-savvy Amish, reluctant astronauts, driverless cars and Google Glass (neither of the last two working as they ought to). Now, the Lakewood, Col.-based bank is making fun of Millennial slackers. Developed by TDA_Boulder, the campaign features a TV spot showing a bank manager telling her coworker that she switched the company's account to FirstBank to compensate for hiring her useless, man-bunned, selfie-obsessed nephew. "Now," she gushes to the glowering employee -- whose desk is opposite the Millennial …

The New York Lottery launched an amusing TV and online campaign called "You'd Make A Way Better Rich Person." The campaign highlights the fact that the New York Lotto has made millionaires out of more New Yorkers than any other in-state game, while poking fun at eccentric wealthy people and the obscene ways they spend their money. In one ad, a New York man spends million on his collection of dead, framed bats. Another millionaire spends $28,000 a week on wine to bathe in. And if a piece of cork falls in …

To celebrate its first 50 years, Gatorade looks to the future in a 75-second ad that teases future products coming down the Gatorade pipeline. "Moving the Game Forward" stars many of the world's top athletes, like Lionel Messi, Usain Bolt, Abby Wambach, Eli Manning and Elena Delle Donne, describing their work ethic. Once these athletes attain top-level success, they don't just stop striving, they continue forward to achieve the next big thing. Just like Gatorade. One new product looks like a sticker attached to a football player's arm, analyzing the player and sending data …

Take a virtual spin on this websiteCP+B created for Domino's, showcasing the brand's 2016 DXP. This delivery car is one of 97 slated to be built. For starters, the DXP has a built-in warming oven that keeps pizza at the perfect temperature en route to delivery. It seats only one person, with the rest of the room going toward keeping drinks and condiments secure and in an upright position. A large branded light sits on the roof of the car -- when the light is on, there's pizza in the oven. One …

Men who tuck in their shirts make more money, are happier, and date more than non-shirt tuckers, according to a "scientific" study commissioned by Fruit of the Loom. The brand refers to this phenomena as the "Tuck Effect," and launched an animated website, with accompanying videos, to convince non-tuckers to move to the other side. I personally enjoyed the "Evolution of the Tuck" video, which highlights the study's findings here. CP+B created the campaign.

Where was I last month when Nike launched "Shout," a 5-minute video that celebrates the brand's long-term relationship with the University of Oregon by recreating the famous toga party scene from "Animal House"? Otis Day and the Knights originally performed "Shout" in the movie, and they're back for the video, still shouting. Actors are replaced by famous University of Oregon alumni, so watch out for actor Ty Burrell, ESPN anchor Neil Everett, former football players Ahmad Rashad, Dan Fouts and Anthony Newman, and track stars Galen Rupp and Mandy White, among many other athletes. …

ARCO Gas gave superfan Alfredo Garcia something better than the royal treatment: he was given superhero treatment and turned into a comic book hero named ARCOMAN. In a two-minute video, viewers are introduced to Garcia, an avid marathon runner, comic book fan and retired Air Force colonel. Garcia and his girlfriend run together, attend comic book conventions together and enjoy retired life. Garcia also has a penchant for posting selfies while pumping gas at his local ARCO, and this is how the brand first learned of him. ARCO surprises Garcia at his home with …