by Amy Corr on Feb 19, 4:28 PM
Stolichnaya vodka launched a pair of "naked" ads to offset the March issue of
Playboy, the magazine's first sans naked models. Each ad shows naked Stoli labels, missing the bottles and caps. The first ad reads: "Here's to leaving just a little to the imagination," leaving the labels and cap, and "The only topless photo in this issue," when the cap is removed. The second ad shows a spread of labels with the copy: "Unlike the playmates, you can bring these beauties home." See the ads
here and
here, created by
The Martin Agency.
by Amy Corr on Feb 18, 4:01 PM
The latest campaign for Snickers' "You're not you when you're hungry" campaign can be found on both sides of the back page of Sports Illustrated's Swimsuit Issue. Low energy is bad for all types of careers, and wind machine operators and retouchers are the brunt of this campaign's joke. "Retoucher" is found on the back cover, illustrating 11 ridiculous Photoshop mistakes. Can you find them all? Fans can tweet answers to @Snickers. "Wind Machine" can be seen on the inside of the back cover and needs little explanation. No one looks good standing in front of …
by Amy Corr on Feb 17, 5:12 PM
BRICK CrossFit launched an interesting campaign to track the progress of its new clients. The campaign is a progressive 5-month fitness plan that uses 3D printed nesting dolls that don't get shorter, only slimmer. The Fit Nesting Dolls, designed by artists from around the world, carry a flash drive within their last layer featuring the member's workout plan. The different layers represent progress made, giving members a motivational tool to keep in sight. Check out a
website and
video, created by
BBDO New York.
by Amy Corr on Feb 17, 2:51 PM
Random iPhone App of the week:MemoryBox is an app that enables brands and consumers to organize, view and share digital pictures. The free app uses a cloud-based system to help users manage images and create "Shows" to share via social networks or email. Users begin by defining the Memory Type they wish to create: People, Places, Things, Animals, Ideas or Events. It's ideal for sharing highlights from special events like weddings, vacations and graduations. Shows can be shared both publicly and privately. Users must change their settings to unlisted, so only members who know the …
by Amy Corr on Feb 17, 2:51 PM
Where do I sign up?
Harvard Pilgrim arrived in CT in 2014 and brought an interesting contraption to the Connecticut Health and Wellness Expo: a bicycle-powered apple cider press. Demonstrating that great things happen when people work together,
Hill Holliday partnered with Brooklyn-based SFDS to create this large, interactive installation. More than 175 participants powered the #pedalpress, producing more than 1,200 cups of apple cider.
See the #pedalpress in action here.
by Amy Corr on Feb 17, 2:51 PM
A great example of technology doing good:
Leo Burnett Tailor Made created a new captcha tool for NGO "
Mothers of Se" in Brazil that can be used to help find missing persons. An estimated 40,000 people go missing in Brazil each year. When visiting a website that uses a captcha tool, people typically need to enter a random word or numbers to prove they are not a bot. Sites that use the Missing Captcha have visitors type the name of the missing person into a box and show a picture of the missing.
See how the …
by Amy Corr on Feb 17, 2:51 PM
Norwegian Airlines launched a Valentine's Day-themed campaign called "Love On First Flight." Last fall, Norwegian launched its first nonstop flight between Stockholm and Las Vegas. Rather than focus on casinos, shows and food, a digital billboard in Stockholm was hooked up to the Little White Chapel in Las Vegas, encouraging commitment-shy Swedes to take the plunge, right inside a mall. How often can you say you were married by Elvis? Couples brave enough to get married were given a free Honeymoon in Vegas.
See the video here, created by
M&C Saatchi Stockholm.
by Amy Corr on Feb 16, 4:25 PM
Prevent #Catmageddon. Captcha tool helps find missing people. Let's launch!
by Amy Corr on Feb 15, 12:54 PM
Lenovo launched an adorable online video for Valentine's Day starring two shy neighbors who clearly have a crush on each other -- yet no one is making a move. Thankfully, the guy has a cat and said cat gets the ball rolling. The adorable millennials talk sporadically, and the young man, a cat owner, draws his crush on a Lenovo tablet. During a sketch session, the man leaves his tablet unattended. His cat walks across it, opening the projector version of the tablet so the picture of the woman is projected on a white sheet hanging …
by Amy Corr on Feb 12, 12:34 PM
As part of its global platform "For Those Who Truly Love,"
Zurich Insurance Group launched a Valentine's Day campaign that allows users to digitally carve their name, and the name of the person they love, on a tree or lamppost on any street in the world.
TrueLoveMaps.com will generate, in real time, a virtual engraving to allow lovebirds to revisit a place that may no longer be local to them. Supporting the site is a sweet video that profiles one of Europe's longest married couples: Matilde and Paco from Spain, …