• NEW! Stolichnaya Runs Naked Ad In Playboy's First Nude-Free Issue
    Stolichnaya vodka launched a pair of "naked" ads to offset the March issue of Playboy, the magazine's first sans naked models. Each ad shows naked Stoli labels, missing the bottles and caps. The first ad reads: "Here's to leaving just a little to the imagination," leaving the labels and cap, and "The only topless photo in this issue," when the cap is removed. The second ad shows a spread of labels with the copy: "Unlike the playmates, you can bring these beauties home." See the ads here and here, created by The Martin Agency.
  • NEW! Snickers Showcases Retouching Nightmares On Back Page Of SI's Swimsuit Issue
    The latest campaign for Snickers' "You're not you when you're hungry" campaign can be found on both sides of the back page of Sports Illustrated's Swimsuit Issue. Low energy is bad for all types of careers, and wind machine operators and retouchers are the brunt of this campaign's joke. "Retoucher" is found on the back cover, illustrating 11 ridiculous Photoshop mistakes. Can you find them all? Fans can tweet answers to @Snickers. "Wind Machine" can be seen on the inside of the back cover and needs little explanation. No one looks good standing in front of ...
  • NEW! CrossFit Facility Creates 'Fit Nesting Dolls' To Track Client Progress
    BRICK CrossFit launched an interesting campaign to track the progress of its new clients. The campaign is a progressive 5-month fitness plan that uses 3D printed nesting dolls that don't get shorter, only slimmer. The Fit Nesting Dolls,  designed by artists from around the world, carry a flash drive within their last layer featuring the member's workout plan. The different layers represent progress made, giving members a motivational tool to keep in sight. Check out a website and video, created by BBDO New York.
  • Vegas Elvis Marries Swedes In Digital Campaign For Norwegian Airlines
    Norwegian Airlines launched a Valentine's Day-themed campaign called "Love On First Flight." Last fall, Norwegian launched its first nonstop flight between Stockholm and Las Vegas. Rather than focus on casinos, shows and food, a digital billboard in Stockholm was hooked up to the Little White Chapel in Las Vegas, encouraging commitment-shy Swedes to take the plunge, right inside a mall. How often can you say you were married by Elvis? Couples brave enough to get married were given a free Honeymoon in Vegas. See the video here, created by M&C Saatchi Stockholm.
  • Missing Captcha Tool Helps Locate Missing Persons
    A great example of technology doing good: Leo Burnett Tailor Made created a new captcha tool for NGO "Mothers of Se" in Brazil that can be used to help find missing persons. An estimated 40,000 people go missing in Brazil each year. When visiting a website that uses a captcha tool, people typically need to enter a random word or numbers to prove they are not a bot. Sites that use the Missing Captcha have visitors type the name of the missing person into a box and show a picture of the missing. See how the ...
  • Harvard Pilgrim Creates Bicycle-Powered Apple Cider Press
    Where do I sign up? Harvard Pilgrim arrived in CT in 2014 and brought an interesting contraption to the Connecticut Health and Wellness Expo: a bicycle-powered apple cider press. Demonstrating that great things happen when people work together, Hill Holliday partnered with Brooklyn-based SFDS to create this large, interactive installation. More than 175 participants powered the #pedalpress, producing more than 1,200 cups of apple cider. See the #pedalpress in action here.
  • MemoryBox App Lets Users Organize And Share Digital Photos
    Random iPhone App of the week:MemoryBox is an app that enables brands and consumers to organize, view and share digital pictures. The free app uses a cloud-based system to help users manage images and create "Shows" to share via social networks or email. Users begin by defining the Memory Type they wish to create: People, Places, Things, Animals, Ideas or Events. It's ideal for sharing highlights from special events like weddings, vacations and graduations. Shows can be shared both publicly and privately. Users must change their settings to unlisted, so only members who know the ...
  • NEW! #KeepItInYourPants Is Not What You Think
    Prevent #Catmageddon. Captcha tool helps find missing people. Let's launch!
  • NEW! Shy Neighbors Get Together Thanks To Cat And Lenovo Tablet
    Lenovo launched an adorable online video for Valentine's Day starring two shy neighbors who clearly have a crush on each other -- yet no one is making a move. Thankfully, the guy has a cat and said cat gets the ball rolling. The adorable millennials talk sporadically, and the young man, a cat owner, draws his crush on a Lenovo tablet. During a sketch session, the man leaves his tablet unattended. His cat walks across it, opening the projector version of the tablet so the picture of the woman is projected on a white sheet hanging ...
  • NEW! Digitally Carve Your Love For Someone Using 'True Love Maps'
    As part of its global platform "For Those Who Truly Love," Zurich Insurance Group launched a Valentine's Day campaign that allows users to digitally carve their name, and the name of the person they love, on a tree or lamppost on any street in the world. TrueLoveMaps.com will generate, in real time, a virtual engraving to allow lovebirds to revisit a place that may no longer be local to them. Supporting the site is a sweet video that profiles one of Europe's longest married couples: Matilde and Paco from Spain, ...
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