by Amy Corr on Feb 11, 4:50 PM
In its continued effort to convince teens to stop smoking, truth launched a video that shines a light on secondhand smoke and what it can do to a beloved pet. Cats are twice as likely to get cancer if their owner smokes, and if cats die, there will be less adorable cat videos to watch online. "#CATmageddon" will launch during the Grammy Awards, urging teens to prevent this catastrophic event from happening. Apparently there are more than 1.1 million cat channels on YouTube, way more than I ever imagined. Created by 72andSunny, the video stars some …
by Amy Corr on Feb 10, 5:05 PM
Angel Soft launched its latest sentimental video in time for Valentine's Day, highlighting the love between stepparents and stepchildren. "Related by Love" follows in line with previous Angel Soft videos, "Happy Father's Day, Mom" and "Grander Parents" videos, meaning it will make you cry. Stepparents and stepchildren are interviewed and each discuss the initial complications that arise when families blend. Kids hate the idea of a new "parent" and the stepparents have to walk the fine line of being a friend and disciplinarian. Times were rough for everyone involved, but as the kids grow up, they …
by Amy Corr on Feb 10, 1:36 PM
Random App of the week: MINDBODY is a free app that connects users with a worldwide wellness network. Users can book yoga, Pilates, group fitness, martial arts, personal training, salon and spa sessions through the app. Recommended deals appear right on the app's home screen. After someone makes an appointment with a particular company through the app, that business is automatically saved as a Favorite, making it easy to book future sessions. Users can also connect their Fitbit activity tracker with the app to see their progress achieved during a workout. Download the app in the …
by Amy Corr on Feb 10, 1:36 PM
No pressure here. Ever wonder how well Web conferencing tools work?
Citrix launched an amusing spot for its GoToMeeting product that puts it in a head-to-head race with a competing product. Two women are tasked with connecting with their co-workers in 10 seconds or less. Each woman is inside an airplane, hatch opened, and the loser will be ejected from the plane and forced to parachute to safety. The Citrix gal connects with ease, while the competitor is thankful that her chute deployed.
See it here, created by
Pitch and directed by
Shawn Z of
…
by Amy Corr on Feb 10, 1:36 PM
"Company Is Coming" in a TV spot for
Tylenol Canada, running throughout cold and flu season. Promoting Tylenol Complete Liquid Gels, the ad begins with a man preparing for company, but feeling crummy. He vacuums the house, cooks dinner and takes Tylenol, so he'll be ready to entertain the woman in his life: his young daughter, being dropped off by his ex.
Watch it here, created by
J. Walter Thompson Canada.
by Amy Corr on Feb 10, 1:36 PM
CP+B Miami created two additional ads for mobile classifieds app
LetGo. The ads continue to sell items during extreme situations when people have a hard time letting go of a beloved item. In "Space," an international space station becomes heavily damaged during an asteroid storm. One astronaut refuses to discard his guitar amplifier, so his partner puts it on LetGo. Seconds later, a Russian astronaut appears, ready to buy the amp.
See it here. In "Escape," two men escaping rapid gunfire are held back by one's man's grill. With the enemy close by, the grill …
by Amy Corr on Feb 9, 5:02 PM
One man's clutter is another man's treasure. Sweethearts candies wants to know how you met your sweetheart. Let's launch!
by Amy Corr on Feb 8, 3:37 PM
Necco's
Sweethearts Candies launched a sweet ad campaign for Valentine's Day, asking fans to share how they met their sweetheart for a chance to win a cash prize. Promoting
the microsite and contest is the love story between Jack Evans, 85 and George Harris, 82. The men met in 1961, and 2016 will be their 55th Valentine's Day together, and their first as a legally married couple. They were the first of 170 same-sex couples married in Dallas County last year. Visit the microsite to read other people's love stories or submit your own.
Hill …
by Amy Corr on Feb 5, 3:05 PM
A final look at Super Bowl ads before Sunday's game. Let's launch!
by Amy Corr on Feb 5, 3:05 PM
Janelle Monae dances through decades of music in
Pepsi's Super Bowl ad, running prior to the halftime show, which Pepsi will sponsor. "Joy of Pepsi" begins with Monae dancing '50s doo-wop, moving to Madonna's "Express Yourself" from the '80s and concluding with the Pepsi jingle of today. Dances might change, but Pepsi has remained the same -- for the most part.
See the ad here, created by
The Marketing Arm.