by Amy Corr on Feb 5, 3:05 PM
Squarespace, a website- and blog-building platform, released its Super Bowl ad, starring Keegan-Michael Key and Jordan Peele of Comedy Central's hit show "Key and Peele." Those two are having a great week. Anyone else see them on "The Muppets?" The ad, created by
Anomaly, shows the comedic pair's true passion: sport commentating. The pair launch a website that allows them to pursue their dream and describe football plays via Peele's multi-shaped sweater. Also, they pursue their dream in a future hallway -- or, square space.
Check it out here.
by Amy Corr on Feb 5, 3:05 PM
NO MORE is running a Super Bowl spot in the
third quarter to encourage people to notice signs of someone suffering from domestic violence and sexual assault. "Text Talk" plays out in a text message conversation between two friends. One woman decided not to attend a friend's Super Bowl party because her boyfriend is in one of his moods. When asked if she's OK, the abused woman can only begin typing -- as noted by the thought bubble icon -- but she never sends a response back to her friend.
See it here, created by …
by Amy Corr on Feb 5, 2:58 PM
PayPal is launching its first Super Bowl ad that describes the "new money" in town. The 45-second ad, created by
CP+B LA, will run in the
first quarter and is set to the Demi Lovato song "Confident." "Old money closes at 5. New money is always open," begins the ad. "Old money is these people," with flashes to currency. "New money is all people," with flashes of regular folks of all ages. "PayPal is new money," closes the ad,
seen here.
by Amy Corr on Feb 4, 4:21 PM
Nothing marks the end of a epic workout like a nice, cold beer. Michelob Ultra's Super Bowl ad pays tribute to hard-core athletes who give it their all and are left breathing heavily. "Breathe" is a 30-second spot running in the first quarter, right after kickoff. The ad watches men and women as they lift weights, move battle ropes, run, jump squat, hold a yoga pose and box. Each person sweats and breathes heavily, signs that they gave their all and completed a successful workout. The spot ends with a cold Michelob Ultra opened, described as …
by Amy Corr on Feb 4, 3:23 PM
If
Hyundai's latest Super Bowl ad rings true, Kevin Hart should let his daughter date by the time she's 30. In an adorable ad for Hyundai Genesis and its Blue Link Car Finder feature, Hart plays an overprotective dad who lets his daughter's date take his car for the night. Hart tracks their every move, from the movie theater, a carnival and lover's lane. Each time the boy tries to make his move, Hart appears. When the date ends early, Hart plays dumb, asking his daughter what she did that night.
Watch it here, created …
by Amy Corr on Feb 4, 3:23 PM
In today's Super Bowl ads, Audi goes to outer space and Kevin Hart is an overprotective father. Let's launch!
by Amy Corr on Feb 4, 3:23 PM
An aging, retired astronaut relives his younger days when his son passes him the keys to an
Audi R8 V10. In "Commander," a man with no motivation to live adds some spark to his life when he gets behind the sportyR8 V10, which can hit speeds of 205 mph. Driving this car reminds the commander of boarding a rocket to the moon, and having David Bowie's "Starman" playing throughout the spot makes it more special. "Choosing the moon brings out the best in us," closes the ad,
seen here, and created by
Venables Bell & …
by Amy Corr on Feb 4, 3:23 PM
Esurance is giving away a cool million, divvied between 16 people (four per quarter and in real time), during the Super Bowl, with its Pass It On Sweepstakes. Starting now, people can retweet messages from the Esurance Twitter handle with the hashtag #EsuranceSweepstakes for chances to win. The brand is launching an ad just before kickoff in an effort to remind folks to retweet. The ad, featuring a voiceover from John Krasinski, shows everyday people dropping everything so they can catch an Esurance football made of money and pass the football, and savings, to the next …
by Amy Corr on Feb 3, 3:49 PM
Mountain Dew's new Kickstart drink combines three great things: Mountain Dew, juice and caffeine. In the brand's Super Bowl ad, three other awesome things are meshed together: a puppy, monkey and baby. The creature with baby legs, a monkey's torso and puppy's face uses a hidden doggie door inside a man's apartment to deliver Mountain Dew Kickstarts to three guys watching TV. The puppymonkeybaby shakes a rattle, licks faces and kickstarts the night for three men who would have otherwise vegged out in front of the TV.
Watch it here, created by
BBDO New York.
by Amy Corr on Feb 3, 2:16 PM
Most of us are familiar with the Drake song, "Hotline Bling." More popular is the song's video, where Drake wears a bulky turtleneck sweater and dances... badly in a cube. The setting is now a 30-second Super Bowl ad for
T-Mobile, with a few minor tweaks. As Drake sings "You used to call me on my cell phone," mobile company execs interrupt, telling the rapper to add additional lyrics that explain how most cell phone providers overcharge customers without their knowledge. Drake is game, adding that the "changes don't ruin the song at all."
See …