• Key And Peele Follow Their Love Of Sports In Super Bowl Ad For Squarespace
    Squarespace, a website- and blog-building platform, released its Super Bowl ad, starring Keegan-Michael Key and Jordan Peele of Comedy Central's hit show "Key and Peele." Those two are having a great week. Anyone else see them on "The Muppets?" The ad, created by Anomaly, shows the comedic pair's true passion: sport commentating. The pair launch a website that allows them to pursue their dream and describe football plays via Peele's multi-shaped sweater. Also, they pursue their dream in a future hallway -- or, square space. Check it out here.
  • No More's Domestic Violence Super Bowl Ad To Run In Third Quarter
    NO MORE is running a Super Bowl spot in the third quarter to encourage people to notice signs of someone suffering from domestic violence and sexual assault. "Text Talk" plays out in a text message conversation between two friends. One woman decided not to attend a friend's Super Bowl party because her boyfriend is in one of his moods. When asked if she's OK, the abused woman can only begin typing -- as noted by the thought bubble icon -- but she never sends a response back to her friend. See it here, created by …
  • NEW! PayPal Launches First Super Bowl Ad
    PayPal is launching its first Super Bowl ad that describes the "new money" in town. The 45-second ad, created by CP+B LA, will run in the first quarter and is set to the Demi Lovato song "Confident."  "Old money closes at 5. New money is always open," begins the ad. "Old money is these people," with flashes to currency. "New money is all people," with flashes of regular folks of all ages. "PayPal is new money," closes the ad, seen here.
  • NEW! Michelob Ultra's Super Bowl Ad Raises A Cold One To Fitness Fanatics
    Nothing marks the end of a epic workout like a nice, cold beer. Michelob Ultra's Super Bowl ad pays tribute to hard-core athletes who give it their all and are left breathing heavily. "Breathe" is a 30-second spot running in the first quarter, right after kickoff. The ad watches men and women as they lift weights, move battle ropes, run, jump squat, hold a yoga pose and box. Each person sweats and breathes heavily, signs that they gave their all and completed a successful workout. The spot ends with a cold Michelob Ultra opened, described as …
  • Kevin Hart Is One Protective Dad In Super Bowl Ad For Hyundai
    If Hyundai's latest Super Bowl ad rings true, Kevin Hart should let his daughter date by the time she's 30. In an adorable ad for Hyundai Genesis and its Blue Link Car Finder feature, Hart plays an overprotective dad who lets his daughter's date take his car for the night. Hart tracks their every move, from the movie theater, a carnival and lover's lane. Each time the boy tries to make his move, Hart appears. When the date ends early, Hart plays dumb, asking his daughter what she did that night. Watch it here, created …
  • Bud Light's Super Bowl Ad Bows New Political Party: The Bud Light Party
    In today's Super Bowl ads, Audi goes to outer space and Kevin Hart is an overprotective father. Let's launch!
  • Audi's Super Bowl Ad Is Out Of This World
    An aging, retired astronaut relives his younger days when his son passes him the keys to an Audi R8 V10. In "Commander," a man with no motivation to live adds some spark to his life when he gets behind the sportyR8 V10, which can hit speeds of 205 mph. Driving this car reminds the commander of boarding a rocket to the moon, and having David Bowie's "Starman" playing throughout the spot makes it more special. "Choosing the moon brings out the best in us," closes the ad, seen here, and created by Venables Bell & …
  • Esurance Passes Along Big Savings In Super Bowl Ad
    Esurance is giving away a cool million, divvied between 16 people (four per quarter and in real time), during the Super Bowl, with its Pass It On Sweepstakes. Starting now, people can retweet messages from the Esurance Twitter handle with the hashtag #EsuranceSweepstakes for chances to win. The brand is launching an ad just before kickoff in an effort to remind folks to retweet. The ad, featuring a voiceover from John Krasinski, shows everyday people dropping everything so they can catch an Esurance football made of money and pass the football, and savings, to the next …
  • NEW! Mountain Dew's Super Bowl Ad Introduces The World To #PuppyMonkeyBaby
    Mountain Dew's new Kickstart drink combines three great things: Mountain Dew, juice and caffeine. In the brand's Super Bowl ad, three other awesome things are meshed together: a puppy, monkey and baby. The creature with baby legs, a monkey's torso and puppy's face uses a hidden doggie door inside a man's apartment to deliver Mountain Dew Kickstarts to three guys watching TV. The puppymonkeybaby shakes a rattle, licks faces and kickstarts the night for three men who would have otherwise vegged out in front of the TV. Watch it here, created by BBDO New York.
  • Drake's 'Hotline Bling' Becomes 'Restricted Bling' In T-Mobile's Super Bowl Ad
    Most of us are familiar with the Drake song, "Hotline Bling." More popular is the song's video, where Drake wears a bulky turtleneck sweater and dances... badly in a cube. The setting is now a 30-second Super Bowl ad for T-Mobile, with a few minor tweaks. As Drake sings "You used to call me on my cell phone," mobile company execs interrupt, telling the rapper to add additional lyrics that explain how most cell phone providers overcharge customers without their knowledge. Drake is game, adding that the "changes don't ruin the song at all." See …
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