Janelle Monae dances through decades of music in Pepsi's Super Bowl ad, running prior to the halftime show, which Pepsi will sponsor. "Joy of Pepsi" begins with Monae dancing '50s doo-wop, moving to Madonna's "Express Yourself" from the '80s and concluding with the Pepsi jingle of today. Dances might change, but Pepsi has remained the same -- for the most part. See the ad here, created by The Marketing Arm.

A final look at Super Bowl ads before Sunday's game. Let's launch!

PayPal is launching its first Super Bowl ad that describes the "new money" in town. The 45-second ad, created by CP+B LA, will run in the first quarter and is set to the Demi Lovato song "Confident."  "Old money closes at 5. New money is always open," begins the ad. "Old money is these people," with flashes to currency. "New money is all people," with flashes of regular folks of all ages. "PayPal is new money," closes the ad, seen here.

Nothing marks the end of a epic workout like a nice, cold beer. Michelob Ultra's Super Bowl ad pays tribute to hard-core athletes who give it their all and are left breathing heavily. "Breathe" is a 30-second spot running in the first quarter, right after kickoff. The ad watches men and women as they lift weights, move battle ropes, run, jump squat, hold a yoga pose and box. Each person sweats and breathes heavily, signs that they gave their all and completed a successful workout. The spot ends with a cold Michelob Ultra opened, described as …

Esurance is giving away a cool million, divvied between 16 people (four per quarter and in real time), during the Super Bowl, with its Pass It On Sweepstakes. Starting now, people can retweet messages from the Esurance Twitter handle with the hashtag #EsuranceSweepstakes for chances to win. The brand is launching an ad just before kickoff in an effort to remind folks to retweet. The ad, featuring a voiceover from John Krasinski, shows everyday people dropping everything so they can catch an Esurance football made of money and pass the football, and savings, to the next …

An aging, retired astronaut relives his younger days when his son passes him the keys to an Audi R8 V10. In "Commander," a man with no motivation to live adds some spark to his life when he gets behind the sportyR8 V10, which can hit speeds of 205 mph. Driving this car reminds the commander of boarding a rocket to the moon, and having David Bowie's "Starman" playing throughout the spot makes it more special. "Choosing the moon brings out the best in us," closes the ad, seen here, and created by Venables Bell & …

In today's Super Bowl ads, Audi goes to outer space and Kevin Hart is an overprotective father. Let's launch!

If Hyundai's latest Super Bowl ad rings true, Kevin Hart should let his daughter date by the time she's 30. In an adorable ad for Hyundai Genesis and its Blue Link Car Finder feature, Hart plays an overprotective dad who lets his daughter's date take his car for the night. Hart tracks their every move, from the movie theater, a carnival and lover's lane. Each time the boy tries to make his move, Hart appears. When the date ends early, Hart plays dumb, asking his daughter what she did that night. Watch it here, created …

Mountain Dew's new Kickstart drink combines three great things: Mountain Dew, juice and caffeine. In the brand's Super Bowl ad, three other awesome things are meshed together: a puppy, monkey and baby. The creature with baby legs, a monkey's torso and puppy's face uses a hidden doggie door inside a man's apartment to deliver Mountain Dew Kickstarts to three guys watching TV. The puppymonkeybaby shakes a rattle, licks faces and kickstarts the night for three men who would have otherwise vegged out in front of the TV. Watch it here, created by BBDO New York.

Isn't this true after major snowstorms as well? The NFL's Super Bowl ad celebrates Super Bowl babies, kids born nine months after a city's big win. A 60-second version of "Super Bowl Babies Choir" will run during the big game. A long-form video, featuring Seal, launched ahead of time. Part of the brand's "Football is Family" campaign, the video features Super Bowl babies of all ages singing a song set to Seal's "Kiss From A Rose." There are 49-year-old Green Bay Packer babies, teens and tweens -- all the way down to Seattle Seahawks babies from …