by Amy Corr on Feb 3, 2:16 PM
Isn't this true after major snowstorms as well? The NFL's Super Bowl ad celebrates Super Bowl babies, kids born nine months after a city's big win. A 60-second version of "Super Bowl Babies Choir" will run during the big game. A long-form video, featuring Seal, launched ahead of time. Part of the brand's "Football is Family" campaign, the video features Super Bowl babies of all ages singing a song set to Seal's "Kiss From A Rose." There are 49-year-old Green Bay Packer babies, teens and tweens -- all the way down to Seattle Seahawks babies from …
by Amy Corr on Feb 3, 1:47 PM
George and Weezy, Helen Mirren, Christopher Walken and Willem Dafoe star in Super Bowl ads. James Lipton does not. Let's launch!
by Amy Corr on Feb 3, 1:47 PM
Could this ad use a little more cowbell?
Kia released its Super Bowl spot promoting the 2016 Optima and starring Christopher Walken. "Walken Closet," running in the fourth quarter, stars Walken as a colorful man sent to add pizzazz to a man's dreary beige wardrobe. Rather than blend in, Walken wants the man to don colorful socks and take a spin in the 2016 Optima. The spot, created by
David&Goliath, ends with the pair riding in the Optima and Walken making sock puppets.
See it here. The goal of the campaign is to introduce the …
by Amy Corr on Feb 3, 1:47 PM
James Lipton goes all in as a spokesman in
TurboTax's Super Bowl ad. Unfortunately, he's been rejected. In a 60-second teaser ad, Lipton's agents have to break the bad news to the overexcited octogenarian, even though he's wearing a handmade TurboTax sweater and carrying an ice cream cake decorated with his face and TurboTax logo. Lipton even wrote a jingle and convinced his never-flown granddaughter to fly in for the shoot. No one knows who will replace Lipton in "Someone Else," only that's it's someone more "regal."
Watch it here, created by
Wieden+Kennedy.
by Amy Corr on Feb 3, 1:47 PM
Apartments.com is launching its first Super Bowl ad starring a revamped George and Weezy of yesteryear. Now playing the roles made famous by Sherman Hemsley and Isabel Sanford are George Washington and Lil' Wayne. "Movin' On Up" is a 60-second ad that also stars Jeff Goldblum as Apartment.com chief change officer, Brad Bellflower, and a gospel choir singing the memorable theme song to "The Jeffersons." In the ad (we previously previewed a teaser), Brad hops onto a piano about to be moved into a deluxe apartment in the sky. As he's hoisted up, he takes a …
by Amy Corr on Feb 3, 1:46 PM
Willem Dafoe has one great set of gams, as seen in Snickers' Super Bowl ad. Continuing with its "You're not you when you're hungry" campaign, Dafoe plays a hangry Marilyn Monroe, on set for "The Seven Year Itch." Standing atop the subway grate, Dafoe is not happy. "Who's the genius who puts a girl in heels on a subway grate?" he quips. A quick-thinking producer hands Dafoe a Snickers, and Monroe returns and nails her infamous pose. A cameo by Eugene Levy saying "This scene will never make the cut -- morons!" closes the ad,
by Amy Corr on Feb 2, 3:30 PM
Scott Baio, Steven Tyler and hot dogs dressed as hot dogs. Let's launch!
by Amy Corr on Feb 2, 3:30 PM
According to a Super Bowl ad from Avocados From Mexico, items that survived an alien invasion are emojis, Rubik's Cube and Scott Baio. Airing in the first quarter, "Bounty of Earth" takes place in a galaxy far, far away, inside an interplanetary museum. An alien tour guide leads other aliens through an exhibit about earth, highlighting items like emojis, Rubik's Cube, a football, a foam finger, a chia pet, the infamous white and gold dress and Scott Baio, alive and well. The best treasure is Avocados From Mexico and the guacamole enjoyed by all aliens. Feeding …
by Amy Corr on Feb 2, 2:04 PM
Marking its second return to Super Bowl advertising,
Skittles will run "Portrait" in the
second quarter. Continuing with the quirkiness factor, the 30-second spot stars Steven Tyler critiquing a portrait of himself made of Skittles. The picture sings "Dream On," but not to Tyler's level of satisfaction: He insists that it hit a higher note. Once the note is hit, the portrait cracks and Skittles fall everywhere -- but the picture still keeps singing.
See it here, created by
DDB Chicago.
by Amy Corr on Feb 1, 3:35 PM
Intuit's Small Business Big Game program is back for a second year, awarding a small business an all-expenses-paid spot in the Super Bowl. The three finalists were Death Wish Coffee, Chubbies Shorts and Vidler’s 5 & 10. Death Wish Coffee Company, a New York-based firm that touts itself as seller of the world's strongest coffee, won a 30-second spot created by Intuit's agency, RPA. The small start-up scored big, besting 15,000 entrants for the win. "Storm's A Brewin'," running in the third quarter, features a Viking ship navigating stormy weather. The men are prepared to die …