by Amy Corr on Mar 9, 12:30 PM
Suspend belief for a moment and enjoy the sweet meaning behind this ad for Nissan Europe that promotes the NP300 Navara truck. The ad begins with a group of kids playing soccer in a small area near an abandoned factory. A group of men and their trucks enter the factory and start working. It looks like fun to the kids, but the meaning is much more important. With some heavy tools and the technology found in the NP300 Navara, the abandoned building is transformed into a large, open-air soccer stadium for both the kids and adults …
by Amy Corr on Mar 9, 12:30 PM
Random iPhone App of the week: Put your creative hat on with Animatic, an app that allows users to create hand-drawn GIFs and videos that can be put together to make moving animations reminiscent of flip books. With the mention of flip books, I feel like I'm dating myself and can't wait to keep drawing! The app is easy to use, even if you're not artistic (I'm not). Users create pictures using a frame-by-frame editor and, once pictures are complete, can export animations into GIF or video form. Created by Inkboard, the app is free in …
by Amy Corr on Mar 9, 12:30 PM
Dodge is running a trio of TV and online ads that convey the essence of the Dodge Brothers. In "Wolf Pack," the fleet of sporty, speedy Dodge vehicles stick together... like a pack of wolves.
See it here. "Pick-Up" captures the feeling of any father who dreads the time when his daughters are old enough to date. A Dodge Charger is cruising down the road, and a dad stops working to admire it. When the car pulls up the driveway and leaves with his two daughters, Dad's emotions take a turn for the worse.
by Amy Corr on Mar 8, 4:03 PM
Babies sing "La Vie en Rose." Tillamook says goodbye to big food. Let's launch!
by Amy Corr on Mar 7, 4:23 PM
This is by far the quirkiest ad I've seen for a supermarket chain in quite some time. U, a supermarket chain in France, created a business model that benefits client, farmers and consumers. The brand's ultimate goal is to make the world a better place for the next generation. With that mantra in mind, U launched a 60-second TV spot where newborn babies sing, or scream cry if you want to be technical, the beloved Edith Piaf song, "La Vie en Rose." The ad cleverly weaves together the screams of newborns in one hospital. We're talking …
by Amy Corr on Mar 4, 3:32 PM
Forget like; it's all about the love in an online video for the 2016
Chevrolet Malibu. The company reacted to Facebook's new Reaction buttons with a 60-second video that scrolls through a person's typical day on Facebook. There's plenty of things to like, whether it's the birth of a child, food pics, vacation pics, animal videos or exercise tips, content is liked in abundance. The video ends with a teenager getting her first car -- a Chevy Malibu -- and people loving, not liking the post, using Facebook's new set of Reactions.
See it here, …
by Amy Corr on Mar 3, 4:40 PM
Winter is the perfect season to indulge in copious amounts of comfort food and McDonald's in France launched an American Winter menu that features rich, heavy ingredients like cheese, bacon and mushrooms. In a series of three ads, a man in an extreme situation goes to his happy place for comfort: he envisions eating an item off the McDonald's American Winter menu. In "The Bear," the man is changing a flat tire and forced inside his car to avoid a bear. When the bear breaks a window and rocks the car, this man thinks of good …
by Amy Corr on Mar 2, 5:06 PM
I still love a milk chocolate hollow Easter bunny, even though it's not the best for me. Tillamook launched a 60-second ad during the Academy Awards that encouraged viewers to drop over-processed, artificial ingredient-laden food for real food that's both tasty and healthy. Tillamook produces dairy products with natural ingredients, free of artificial growth hormones, high fructose corn syrup, artificial coloring and flavoring. "Goodbye Big Food, Hello Real Food" takes a look at processed food of yesteryear that many of us might still consume. Remember the bight orange cheese in a can? It makes a smashing …
by Amy Corr on Mar 2, 2:30 PM
What are the first things you think of when you hear Philadelphia? Personally, I think of "Rocky" and cheesesteaks. In a 60-second spot for Visit Philadelphia, Ben Franklin goes head-to-head with a cheesesteak, Godzilla-style, in an effort to compete for tourists' attention. However, there's much more to see and do in Philadelphia than visit historical landmarks and eat cheesesteaks. As the pair fight in the city, a visitor asks: "What's with them?" The taxi driver responds: "Oh those two. They're always fighting for attention." The spot closes with the tagline: "There's more to a legendary city …
by Amy Corr on Mar 2, 2:30 PM
I'm still waiting for my flying car. Until then, have a look at this TV spot for
Qualcomm that gives viewers a sneak peak inside dating, technology and the Internet of Things. Part of the brand's "Why Wait" global campaign, "The Date" follows a couple's night out on the town. Gratification is instant. The car is smart, the parking meter is no longer fed coins, a restaurant's menu is digital -- and each object in the woman's apartment, aside from the dog, is connected and probably knows more about the woman than her date.
See …