Brooke Burke-Charvet is the latest actress poised to make light bladder-leakage (LBL) a household topic. She stars in the latest TV spot for Poise pads, making light of what can be an uncomfortable topic. The ad starts out with Burke-Charvet starring in an over-the-top production of what's supposed to be an ad for Poise. The actress puts a halt to the hype and gets down to the basics of LBL instead, describing how Poise differs from period pads in helping women who might pee when they laugh. No biggie. See the ad here, created …

Random iPhone App of the week: Mobile messaging company, Snaps teamed up with Vodafone and Monica Lewinsky to launch a #BeStrong anti-bullying emoji keyboard. The emojis feature encouraging pictures to show that the sender is against cyberbullying and offers support and friendship to those going through a rough time. The emojis were chosen by close to 5,000 young people worldwide, who related to the emojis as symbols of compassion and solidarity. The keyboard is available for free in the App Store. Download it here.

Dentyne gum is so strong and minty that it will mask any food you've consumed for lunch. The brand's latest campaign, "Flaunt Your Breath," encourages breath-sharing with strangers in an elevator. A series of ads are running in Canada and the U.S. on TV, Facebook, Instagram and Pinterest. Each ad takes place in an elevator, with one rider sharing his or her minty-fresh breath with someone they don't know. One woman breathes into a jar and gives it to the man beside her; another woman fakes labor to breathe in a guy's face; and a …

April Fool's Day pranks. Sonic will sell square shakes on Instagram at Coachella. Let's launch!

My milkshake brings all the boys to Instagram? Kelis might have to tweak her lyrics for this Sonic campaign. The brand created a food just for Instagram... and that's also the only way it can be bought. Sonic #SquareShakes were developed along with Instagram personality @ChefJacquesLaMerde. The Sonic Square Shake comes with a square straw and will be entirely square, ideal for photographing. The shakes will be available via "Shop Now" sponsored ads on Instagram to Coachella attendees at the Base Camp festival grounds on April 16. Through the geo-targeted ads, festival-goers can order the …

An ideal way to help me train when I'm at home. Tough Mudder celebrated April Fool's Day with the launch of Tough Mudder Toys, a series of portable obstacles for on-the-go Tough Mudder training. The first toy launched is an Electroshock Therapy gadget, equipped with 20,000 volts of electricity, that allows users to relive their time on the obstacle course. A video created in-house promoting the toy offers consumers multiple options to get their bang for their buck. The toy can separate two bickering siblings in the back seat of a car -- or it …