Drink "Responsibly." Protect like a mother. Let's launch!

Joke's on you, big beer brands. UBREW, a small craft brewery in London, named its new low alcohol beer "Responsibly," and advertises it as the beer that all other beers tell you to drink. The campaign plays off the "drink responsibly" messages seen on packaging, bottles and cans. A social media campaign consists of three quick videos starring a UBREW exec. The exec thanks other beer brands in one clip for telling beer lovers to drink responsibly. In another, the exec donates Responsibly's brand jingle, which is not as sexy as mainstream beers. …

Toronto-based food box delivery service Stubborn Farmer launched an online campaign that's reminiscent of those recipe videos  constantly shared on social media. The recipes have a handful of recipes, are simple to assemble and/or cook and they look scrumptious. Stubborn Farmer's three videos follow this pattern with a twist: The meals prepared are for the animals raised and subsequently used in consumers' food boxes. Chickens eat grass, corn, worms, crickets and oats. "We care as much about what our chickens eat, as what you eat," closes the video. Cows and pigs also eat healthy …

New trade laws will soon make imported cheese more accessible to Canadians, so DDB Canada and Gentleman Scholar created a delightful online video to show residents that Canadian cheese is high-quality, delicious and worth tasting. "Mia and Morton: A Story of Canadian Cheese," is a 3:40 animated video that supports the Dairy Farmers of Canada. Viewers meet a cheese-maker and his adorable young daughter. The video follows the daughter, always at her father's side, from young girl to grown woman. Each year, their cheese enters an international contest and wins second or third place. …

Lysol is known for being a household germ killer, but a new TV and social media campaign positions the brand as a protector of families, like a mother. The "What It Takes To Protect" campaign begins with "Protect like a mother," a 60-second ad that plays into a mother's instinct to keep her children safe. The ad begins with a mama bear bringing her daughter to school. When a car stops just shy of the crosswalk, mama bear shows her teeth. When a young boy forgets his umbrella, mama bird uses her wing to keep …

Uruguay legalized marijuana in 2013. To urge drivers not to smoke and drive, the Association of Cannabis created posters that warned of the dangers of driving after smoking. The posters were made from cannabis. Posters offered advice like: "When in doubt, hit the brakes" and "When raining, hit the brakes earlier." Each poster advises, "Marijuana aids you at the wheel, only if it preaches from this cannabis-made poster." The Electric Factory created the campaign.

Random app of the week: The Sunshine app was revamped to include current and local weather conditions, along with how the weather makes you feel. Do rainy days get you down? Is too much sun too much? Over time, the app learns these emotions and offers tips on how to make a gloomy day better. If a cloudy day makes you tired, the app would recommend a smell of peppermint or citrus for added pep in your step. The What's Happening button asks for a user's current weather: bright, cloudy, drizzly, smog or humid. The …

It's no Extra Gum commercial, but this ad for the Lenovo Yoga Book is still sweet. The video begins with a boy and girl in preschool. The smitten boy is drawing a picture of his crush with a crayon. As the kids age, the boy continues to draw the girl with a pen, until one eagle-eyed teacher catches him and confiscates the notebook. The guy simply takes his Lenovo Yoga Book, finishes a sketch and holds it up for his crush to see. "Different is better," closes the ad, created by Madison + …

7UP wants to liven up your parties and recipes with its "Mix It UP a Little" campaign. In "Yacht," a couple who add 7UP to punch are informed by a voiceover that it makes a great addition to alcoholic beverages, too. The couple are then transported to a desert rave and a yacht owned by 2 Chainz. "Granny" follows a trio of grandmas livening things up. Not only can 7UP be added to lemon cake, but it can also be added to whisky as a beverage to drink while watching an underground …

Rob Lowe is the latest KFC Colonel. Watch live music before the apocalypse, says StubHub. Let's launch!