The Volkswagen Atlas is the brand's first family-sized SUV built in America, so it's only fitting that Paul Simon's "America" is the tune played throughout a 90-second spot from Deutsch. Three generations of a family take a road trip to honor the recently departed family patriarch. Starting in New York, the family makes their way west, learning about their family roots and how Grandma and Grandpa first met. The spot ends with Grandpa's ashes scattered on a cliff overlooking the Pacific Ocean.

A travel agency for kids. Chipotle gets real. Let's launch!

Poett, a fabric perfume under the Clorox umbrella, launched "Home," a 60-second ad that begins with a woman strangely spraying random objects outdoors: an abandoned chair, a bicycle and a shirt tied to a bridge. It reminded me of Tony Shaloub's Adrian Monk character from the series that ran from 2002-2009. The woman returns home briefly, only to leave the house again, clearly looking for something. A new day and new outdoor items to spray: an old car, the welcome mat. Mom sees her daughter coloring a missing dog poster and now viewers understand …

The cost of corruption in Brazil is actually calculated in a digital campaign for Estadão newspaper. Created by FCB Brasil, "The Corruption Converter" tool allows users to calculate benefits and services that could have been provided had funds not been diverted due to corruption. For example, the tool shows users in Reals (R$) that R$316 million of corrupt funds could have purchased 2,257,142 doses of the H1N1 vaccine, 15,800 ambulances or 0.316 km (0.196 mi) of subway tracks. The service began in beta in September 2016, and went live in February of 2017, …

If you could speak to your future self, what would you say? Better still, what would your older self say to present-day self? Samsung Italy created "The Impossible Talk," allowing a teen boy to speak to his future self. Kind of. In Europe, 60% of students don't attend college after high school. Chalk it up to financial reasons or going to work for the family business, despite having different aspirations. Samsung has educational projects in more than 20 countries to give teens an added push to follow their dreams and attend college. The …

Hateful language runs rampant online; Vets Fight Hate is combating anti-immigrant statements one tweet at a time. Close to 11% of all U.S. veterans come from an immigrant background. Vets Fight Hate partnered with Southern Poverty Law Center to urge Americans to think twice before posting hateful rhetoric online. Negative tweets like "immigrants are a disease to this country" or "learn English or go back to your country" were replied to with personalized, positive video messages from immigrant vets who fought for our country and for the safety of all Americans, including the …

This ad for Interval House Women's Shelter interviews men about the "one" that got away. Initially, viewers are inclined to view the documentary-style video as sweet and romantic, with a few good men showing their sensitive sides. It's anything but. The men wax nostalgic when describing their women -- how they miss their friendship, smile and simply want love in their lives. Then memories turn bitter fast, with each man focusing on their dramatic communication issues and controlling patterns. The ad closes with one man telling the interviewer that his woman will never …

Publicis Russia launched a disturbing Web site called webrifle.org to test gun enthusiasts with the option to "kill" people online. The site allowed users to control a robotized rifle with a mouse or touchpad. In its line of sight were regular folks enjoying a wintry day. Would you pull the trigger? Out of 254 shooters, every 27th person did so, hence the name of the campaign, "Every 27th." Of course, no one was killed. The victims were actors and fake blood was attached to the actor's bodies using a contrast-tracking API. The social …

Cub Cadet's 30-second spot on riding lawnmowers focuses more on emotion and memories than cutting one's lawn. "This is Strongsville" begins with a man making a tight turn on a riding lawnmower. But the ad centers more on what a lawn gives a homeowner, which is memories of family picnics, tumbles on the grass with the kids, outdoor movie night and playing with the dog. Created by Colle+McVoy, it's the first ad for the brand that takes a more emotional direction and less of a "go buy me now" turn. The spot is running …

Art speaks to most people, but not all of us. Pinacoteca de Sao Paulo Museum, Ogilvy Brazi and IBM created the "The Voice of Art," so now art talks to everybody. Using IBM's Watson, the app answers questions museum visitors voice about specific paintings and sculptures from Pinacoteca's collection. To be able to answer the questions, IBM programmers worked with curators and scholars from the museum to feed Watson information about art pieces, a six-month process. Information came from books, old newspapers, biographies, interviews and online. Watson was also taught to make a …