"Today's do-it-yourself and maker mindset is driving growth of the craft beer culture," says Cameron Connors, publisher, "Popular Mechanics." This collaboration takes the science, engineering and love of brewing to "another level."

After a "fast and furious few weeks," Droga5 is revealing its first campaign for new client IHOP since winning advertising and creative duties in November. Its first project raises awareness of the limited-time “All You Can Eat Pancakes” promotion by injecting the agency's quirky humor into the brand's creative messaging. The 30-second “Pilots” spot features a pilot and his co-pilot going over flight pre-check, but it turns out they are actually so obsessed with pancakes that they re-route the plane and all their passengers to the nearest IHOP restaurant. The media buy incorporates both traditional and non-traditional media. TV ads …