by Larissa Faw on Jun 7, 11:23 AM
The Illinois Department of Commerce and Economic Opportunity, Office of Tourism (IDCEO) is launching the group's first work under new AOR O’Keefe Reinhard & Paul (OKRP) that sharpens the State’s long-time “Are you Up for Amazing?” positioning into one "amazing" concept. The creative across all advertising opens with the line Amazing is… and then expands to show and detail various experiences offered in the state, including Shawnee National Forest and Chicago’s Alinea restaurant. The ads end with “Amazing isn’t just a place you take yourself. It’s where that place takes you.” Sample the work
here. “For the next chapter …