• Illinois Launches 'Amazing' Tourism Campaign
    The Illinois Department of Commerce and Economic Opportunity, Office of Tourism (IDCEO) is launching the group's first work under new AOR O’Keefe Reinhard & Paul (OKRP) that sharpens the State’s long-time “Are you Up for Amazing?” positioning into one "amazing" concept. The creative across all advertising opens with the line Amazing is… and then expands to show and detail various experiences offered in the state, including Shawnee National Forest and Chicago’s Alinea restaurant. The ads end with “Amazing isn’t just a place you take yourself. It’s where that place takes you.”   Sample the work here. “For the next chapter ...
  • New Campaign Highlights Polluted State Of Oceans
    Beverage company Ocean52 and its agency Conquistadors anchored campaign with the film "2052 Surfers," about a trio of surfers in the year 2052 looking for a good wave to ride.
  • Village Inn Delivers Breakfast
    Village Inn is raising awareness for the dining chain's new breakfast delivery services with a video-based campaign and limited-edition smart alarm clocks that come with a Village Inn breakfast order button. An Alexa Skill app will launch in the coming weeks.  The campaign, developed with WorkInProgress, also includes content from select influencers.  
  • IHOP's New 'Pancake' Campaign
    After last year's stunt transforming IHOP into IHOb to promote its burgers, the chain is continuing the message by calling its burgers "pancakes."
  • Ready For Its Close-up: Oregon Taps Bigfoot For Fire Prevention Campaign
    Images show Bigfoot hiking, fly fishing, or four-wheeling, alongside a wildfire safety message and the hashtag #BelieveInFireSafety.
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