• Pedigree Brings Suite Of Dog Selfie Tools To U.S.
    The Pedigree Dentastix Studios includes the PupBooth tool to build upon the SelfieStix app so people can add 3D filters to their dog faces.
  • Craft Brewers Celebrate Independence Day
    The Brewers Association, an industry group that promotes craft beer, and agency Sterling-Rice Group are leveraging the insight that the July 4th weekend is the biggest week for beer sales annually to declare July 3 as "National Independent Beer Run Day." The campaign includes humor-driven ads marketed across a wide array of social media and digital channels. Audio spots and summer-themed sponsored playlists will appear on Pandora and the Brewers Association will stream a world record attempt at the longest cheer designed to recognize all 7,300 small and independent U.S. craft breweries. CraftBeer.com, the Brewers Association website, will also support the …
  • DQ Gets Into The Subscription Game
    DQ is introducing the fast-food chain's first subscription box, featuring a different summer-themed activity each month.  The concept, developed with agency Barkley, launches with June's Camp In — in which the box transforms into a nonflammable, family-room-safe campfire illuminated by a flame video via smartphone. The box also includes a shadow-puppet storybook, flashlight and playing cards. July’s “Water Park” box includes a built-in sprinkler and water-themed soundtrack families can play from their phones. In August, subscribers can “Road Trip” with a box that features a cardboard smartphone camcorder case to encourage families to record their memories. Each box comes with …
  • Walgreens Exposes Skin Damage Threat In New Campaign
    Walgreens and its agency services team at WPP are raising awareness about sun damage to encourage sales of sunscreen at the drug store chain.WPP's Grey and production partner Tool used UV imaging to show people the potential damage sun could cause to their skin and filmed their reactions. Their expressions are paired with an original Tierra Whack track with lyrics such as “Don’t worry ‘bout me, I’m doing good, I’m doing great, alright.”  Sample the work here. Ads will air on broadcast television and social channels through August.
  • Empower's Launch Campaign For 'VOLTA'
    The Chicago-focused campaign includes a nightly series of public art projections interweaving scenes from the show with custom 3D art.
  • The Nature Conservancy's Inclusive Campaign
    The Nature Conservancy has launched a new print, out-of-home, and social campaign to illustrate its support for equity and inclusion.
  • Holiday Inn Invests Big In New Global Campaign
    IHG Hotels & Resorts is launching its largest global marketing campaign for Holiday Inn and Holiday Inn Express in more than a decade.
  • New Lone Star Beer Campaign
    Pabst says it's launching Lone Star Beer's most significant advertising campaign in 30 years to introduce the brand's lower alcohol/low calorie Lone Star 24/7.
  • #DanceLikeADad Campaign
    A new campaign from the Ad Council, timed to Father's Day, encourages dads to play an active role in their children's lives.
  • Soccer Star Julie Ertz To Star In Almond Campaign
    The creative, developed with Sterling-Rice Group, suggests Ertz's action-filled performance is fueled by her almond consumption.
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