• State Farm Predicts The 'Future Of The Assist'
    The latest ad from State Farm's "Born to Assist" campaign features NBA player Chris Paul and his longtime friend Stephen Curry, who has a cameo at the end.  "Future of the Assist," a 60-second spot, launched during the Clippers-Warriors playoff game over the weekend. Paul and Curry are friends off the court and rivals on the court. The ad features Chris Paul and his fictitious twin, and State Farm agent, Cliff Paul, teaching their young sons how to be of service on and off a basketball court. L'il Chris is a basketball ...
  • RealPlayer Cloud App Lets Users Watch Videos On Any Device/Screen
    Random iPhone App of the week: Think of the RealPlayer Cloud as a Dropbox for your videos. The free app allows users to privately share videos with friends and family, back content up in the cloud, and watch or download videos onto any device or screen. RealPlayer Cloud is compatible with Chromecast and Roku, so users can watch videos on TV, home-movie style. The app offers 2GB of storage for free and additional storage can be purchased in-app. Download the free app here.
  • Missing Kids Stamps Send Hope With Every Letter
    Lowe Roche created an installation this month at The Beverley Hotel in Toronto on behalf of The Missing Children's Network. The installation used more than 1000 usable Missing Kids Stamps to create a piece that illustrates the power a single stamp can have. The stamps featured the faces of missing kids Melina Martin, Maisy Odjick, Tommy Clement-Pepin and Karar Al-Meiky, and were removed by passersby for use on their next piece of mail. As more and more stamps were removed, a bigger picture was revealed; that of another missing child. "The more ...
  • Guitar Center Sells 'The Greatest Feeling On Earth'
    Guitar Center launched "The Greatest Feeling on Earth," a TV spot starring Questlove as the brand's first artist ambassador. This is the first time Guitar Center has launched a brand campaign only for itself. In the ad, Questlove describes his upbeat emotional state when he plays drum and sees how his musical creativity alters the mood of those watching him play. He considers this euphoria the greatest feeling on earth. Guitar Center doesn't just sell musical instruments. It sells the uplifting, positive feelings one has when playing music. See the ad ...
  • NEW! Leo Messi Or Lay's Potato Chips: Which Is More Popular?
    Name the greatest invention ever. Gatorade athletes exude colorful liquids. Let's launch!
  • NEW! The Source Makes Interesting House Calls -- Check Your Shrubs
    The Source, a consumer electronics and wireless retailer in Canada, launched a fun TV ad using the brand's "I Want That" tagline.
  • NEW! What's The Greatest Invention Ever? Not Electricity
    Have you ever wondered what the world's greatest invention was? If you guessed electricity, smartphones or indoor plumbing, you'd be wrong, according to a TV spot for Ball Park hot dogs.
  • NEW! Gatorade Fierce Drinkers Exude Colorful Liquids
    I love that the Gatorade Fierce color matches MLB's Bryce Harper's uniform. In "Face Off," the Washington Nationals player is up to bat in the bottom of the ninth, a do-or-die scenario. An aggressive pitcher for the Miami Marlins is prepared to end the inning and game with one fast pitch. Prior to the game, each player has drunk his share of Gatorade Fierce, and the pair exude liquid. Bonus: The Miami Marlins player's uniform matches his Gatorade flavor, too. The best part of the ad is Guns N Roses' "Welcome ...
  • NEW! Foot Locker Ad Features Athletes That Never Won A Championship Ring
    Foot Locker launched a great TV spot this week promoting Adidas gear and NBA star Damian Lillard of the Portland Trailblazers.
  • San Diego Zoo Safari Park Launches App Promoting Sumatran Tiger Exhibit
    Random iPhone App of the week: To celebrate the Memorial Day launch of The Tull Family Tiger Trail exhibit at the San Diego Zoo Safari Park, an app was created where players take on the role of a Sumatran tiger. With fewer than 400 Sumatran tigers roaming the wild today, Tiger Trail exposes many of the threats to the survival of this endangered species. In the game, players are challenged to collect food to build their tiger’s strength, and navigate them through blazing fires and poacher traps to a protected reserve. The ...
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