• NEW! Ronald McDonald Goes Sledding In 95-Degree Kuala Lumpur
    McDonald's revamped the look of Ronald McDonald earlier this year and sent the beloved spokesman on a global tour to bring "fun" to a global audience. Ronald's first stop was Kuala Lumpur, where the average current temperature is 95 degrees. What better way to spread joy than some snow to beat the heat?  An indoor, snow-covered hill was built and adults and kids, with sleds in-hand, waited in line for a chance at winterizing a hot day and getting their picture taken with Ronald McDonald. Watch it here. Be on the …
  • NEW! Southern Comfort Brings In The 'Young Gun'
    The latest ad in Southern Comfort's "Whatever's Comfortable" campaign introduces viewers to Stephen. More of a bartending journeyman than typical bartender, Stephen has a rather unconventional way of tending bar.
  • NEW! Sorry, Not Sorry: Pantene Encourages Women To Stop Apologizing
    So true. Pantene launched an empowering video to encourage women to stop apologizing unnecessarily. The first half of the 60-second ad shows women at home, the office and a waiting room, apologizing for asking a question in a meeting, knocking on a co-worker's office door, being nudged accidentally by someone in a waiting room, and hogging the covers in bed. At the midway point, "Don't be sorry. Be strong and shine" appears onscreen. The remaining half of the video shows the same women in the same situations, not saying sorry. Now, the …
  • Red Cross Radio Campaign Recruits Volunteers Using Right Side Of Headphones
    I don't highlight radio ad campaigns often, but this piece, from the Red Cross, is worth noting. The Red Cross Sectional Antioquia needed to recruit young team volunteers between 20- and 30-years-old and turned to the radio for help. Since this (foreign) target audience is big on listening to the radio, the Red Cross urged potential volunteers to be part of the "right side" by using voiceovers that can be heard either on the right or left speaker/ear bud; those targeted to the right ear mention the positive feeling of helping others. …
  • Domino's Pizza Launches iPad Ordering App
    Random iPad App of the week:Domino's Pizza launched an app that makes ordering pizza faster than normal. A pizza builder allows users to see what their pizza will look like, step by step.  Frequent customers can reorder their favorite pizza or create a new one in a matter of minutes. And if that's too much work, pizza lovers can use a voice-ordering assistant to place an order. The app also lets users track their pizza order and find deals that apply to individual local Dominos. The free app, available here, …
  • Ardbeg Distillery Celebrates World Cup and Launch Of New Whisky
    Scotland's island of Islay is known for its love of "peat football" and scotch whiskies from the Ardbeg Distillery. To celebrate the World Cup and the debut of a new Ardbeg Auriverdes whisky, the distillery launched an online video that celebrates "Ardberg Day." The black-and-white video opens with an old photograph of an Islay football team. One player jumps out of the photograph and kicks an old leather football through a window, causing a chain reaction that involves a whale, seal, dog and a handful of men to head and kick the …
  • Bill Kurtis Encourages 'Mancations' In Illinois
    The Illinois Office of Tourism has partnered with Chicago Legend Bill Kurtis to encourage men to explore the manly side of Illinois without visiting a baseball stadium. By the looks of "Man Wisdom with Bill Kurtis," Illinois has a lot to offer men, aside from a baseball game and 18 holes of golf.
  • NEW! EA Sports Launches Patriotic World Cup Campaign
    Nissan to build a crowd-sourced Titan. Take a 'mancation' in Illinois. Let's launch!
  • NEW! If You Design It, Nissan Will Build A Crowd-Sourced Titan
    Nissan has launched Project Titan, where Facebook fans can create and vote on custom Nissan Titan truck modifications. The winning truck will not only be built, but driven by two Wounded Warrior Project Alumni throughout the Alaskan wilderness for one week this summer. This is Nissan's second crowd-sourced vehicle. In 2012, fans created a custom 370Z.  WWP Alumni David Guzman and Kevin McMahon will drive the custom truck in Alaska for a YouTube series launching in September. Watch an intro video here, created by TBWA\Chiat\Day LA.
  • NEW! Latest Taco Bell Hybrid Food: The Quesarito
    The way to a woman's heart is through her stomach in the newest ad for Taco Bell. "Imagine" marks the debut of Taco Bell's Quesarito, a combination of a quesadilla and a burrito, and illustrates how two people can perceive the same situation in drastically different ways. The ad opens with a man and woman eating their lunch on a park bench. At first sight, the man is dreaming about the woman and ways to steal her heart. The woman, on the other hand, has eyes only for the man's Quesarito and …
« Previous EntriesNext Entries »