• NEW! Verizon's 'Inspire Her Mind' Illustrates Gender Gap In Science, Tech, Math And Engineering Fields
    Verizon, in partnership with MAKERS, launched a campaign to draw attention to the gender gap for young women in science, technology, engineering and math fields (STEM). A 60-second video, "Inspire Her Mind," illustrates how behaviors from loved ones can drastically alter a girl's journey in life. The ad begins with a young girl with a big interest in science. She loves rocks, walking in streams, playing with starfish, creating her own solar system and using electric tools to build school projects. Sadly, each time the girl participates in something where she might …
  • NEW! In Norway, Cab Passengers Receive Refund For Boring Parts Of Ride
    There's a cab in Oslo, Norway, outfitted with hidden CCTV cameras and hooked up to facial recognition software to record passengers as part of a digital campaign for online gaming company Casumo. And I bet you thought it was Big Brother watching. With the "Cab Cam," riders' expressions are secretly monitored to calculate how happy the person appears. Any time a rider is bored means money off their ride. Each receipt, complete with person's picture, gives passengers the balance of the fare as a cash-back code to redeem on Casumo.com. …
  • The Weather Channel Revamps Its App
    Random iPhone App of the week:The Weather Channel has redesigned its iPhone app, providing accurate local and national weather updates, along with accompanying pictures that match the weather in each area. The app also offers an airport delay module, a cold and flu module and pollen alerts during allergy season. To inform users of the updated design and functionality of the app, The Weather Channel partnered with BBDO New York to create a fun video where meteorologists were punked on live TV, during morning broadcasts of AMHQ and Weather Channel Live. …
  • Trailer For Skylanders Trap Team Builds Hype For October Launch
    Activision is launching Skylanders Trap Team, its latest Skylanders video game, this October, and judging by the number of YouTube views it's already garnered for its trailer, I'd say it's going to be successful. "The Discovery" is 4:30 and stars a young brother and sister snooping in their uncle's office, an off-limits room. It's there that the pair stumble upon a frozen Skylander and send him back to Skyland. Throughout the trailer, the kids help the Skylanders find magic crystals to trap villains. Once released, the villains then use their power for …
  • Hyundai Launches Pair Of #BecauseFutbol World Cup Ads
    Hyundai launched a pair of World Cup ads under the #BecauseFutbol theme that celebrate the passion soccer fans have and the redesigned 2015 Hyundai Sonata. In "Boom," there's a baby boom taking place in one hospital, leading a nurse to wonder what was happening nine months earlier. Turns out, it was a country's World Cup win that actually spawned a new generation of soccer fans. See it here. You can't help but feel for the soccer fan in "Avoidance." He managed to get through an entire work day surrounded by people …
  • The Source Launches Its Latest 'I Want That' Ad
    The Source, a Canadian-based consumer electronics retailer, has launched its latest commercial, "Coffee Shop," using the brand's "I Want That" tagline.
  • NEW! Lettuce Becomes Go-To Food In Kraft Dressings Ad
    World Cup ads. Is your mascara better than sex? Let's launch!
  • NEW! YouTube Honors LGBT Athletes With #ProudToPlay
    To coincide with the World Cup and LGBT Pride month, YouTube has created a two-minute video that pays tribute to LGBT athletes and their supporters who stand up for diversity in sports and elsewhere. 72andSunny wove together a series of clips from athletes, celebrities, the president and news anchors to create "#ProudtoPlay: Celebrating Equality for All Athletes."
  • NEW! Everybody's An Expert Soccer Player In McDonald's World Cup Video
    McDonald's launched a fun two-minute video to promote its global sponsorship of the FIFA World Cup. In it, everyday people display extraordinary soccer skills, making shots that appear to be impossible. There's a young kid who shots a ball inside a woman's apartment, an elderly gentleman who gets off his motorized scooter to show a group of twenty-somethings his amazing footwork, and a woman in heels and a LBD, bouncing a soccer ball while still looking club-ready. There's also a handful of shots that look unattainable, yet multiple cameras capture their authenticity. …
  • NEW! Nissan Sentra Owner Rocks Out To 'Mony Mony'
    Nothing beats driving in your car during the summer with your favorite song blasting. YouTube performer TJ Smith does just that while driving his Nissan Sentra, and in the process puts everyone he comes in contact with in a good mood. "Spread your joy" follows Miller as he drives through a city, blaring his good mood anthem: "Mony Mony" by Billy Idol. Whether he's driving on a highway or stopped at a red light, Smith has no trouble finding drivers, passengers, school kids and pedestrians to sing along to Idol's famous hit …
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