State Farm recently partnered with Broadway Video Entertainment, the media and entertainment company owned by Lorne Michaels, so expect to see a rebirth of famous "Saturday Night Live" characters of yesteryear. In "Trainers," NFL quarterback Aaron Rodgers receives personal fitness advice from iconic SNL characters Hans & Franz, played by Dana Carvey and Kevin Nealon.

Gamers, put your best face forward in NBA 2K15, launching Oct. 7. For the first time, gamers will be able to scan their face into the game. This new technology prompted NBA star James Harden to call his beard guru for grooming his famous beard. In a 3:00 video supporting the game's launch, beard guru Fritz flies in from the Swiss Alps to ensure Harden's beard looks its best. Fritz does a lot of deep thinking and close staring at Harden's beard, then removes a small pair of scissors and trims approximately …

I don't think Gatorade could have picked a better song to pay homage to Derek Jeter's illustrious career than Frank Sinatra's "My Way." En route to Yankee Stadium, Jeter asks his driver to stop early, so he can walk to the stadium. He encounters giddy women thrilled to shake his hand, school kids at recess, sanitation workers -- and, my favorite, a group of Yankee fans readying to watch the game at a local bar. The bartender tells Jeter that he's been waiting for a visit since 1998, and Jeter says he …

Anheuser-Busch has launched a pair of pilot programs on Facebook that greatly benefits beer drinking adults 21 and older who live in Denver and Chicago. For residents of these cities, giving and getting the gift of beer is just a click away. Bud Light Birthday and Buds for Buds are fairly self-explanatory. Facebook users will be prompted through posts in their News Feed to gift their friends a free Bud Light to complement Happy Birthday wishes or buy a Budweiser for friends to celebrate other occasions, like the start of …

This is definitely the most violent video game ad I've ever seen. Warner Bros. Interactive Entertainment launched a trailer for Mortal Kombat X, available for purchase in 2015. The trailer is set to Wiz Khalifa's song, "Can't Be Stopped," and introduces the campaign's "Who's Next" platform. Mortal Kombat X gives players the ability to choose from multiple variations of each character, like Scorpion and Sub-Zero, along with adding new challengers representing both good and evil. The brutal fight in the trailer takes place in a cold, dark forest. Two men engage in …

Three successful college football players who flopped in the NFL poke fun at themselves in an ad for DISH. The brand's anywhere app allows fans to watch live college football anywhere on any device, such as on a mobile phone in a diner.

UGG Australia launched "This Is UGG," a global brand marketing campaign starring Tom Brady. The first ad, "Time Out," is a sweet spot that illustrates how the small moments in life are actually the big, important ones.

Random iPhone App of the week: Buffalo Wild Wings has launched GameBreak, a football app that can be played in-restaurant, online or on mobile devices. The app serves as a destination for users to access sports content (beginning with the NFL season, but extending to more sports throughout the year), track their fantasy performances and create leagues to challenge their friends.

Expedia targets business travelers with "Safari." GE introduces viewers to the boy who beeps. Let's launch!

Expedia launched a new loyalty program, Expedia+Rewards, that allows travelers to earn points from every airline and hotel on every trip they take. They have my attention. Supporting the new program is "Safari," a 60-second ad that illustrates how time flies when parents travel for work. In the ad, a doting dad spends more time than he'd like as a business traveler. When he returns from a trip, he always brings her a gift: an exotic toy animal. One day, he realizes just how much time he's away from his little girl …