by Amy Corr on Sep 12, 4:54 PM
Sports fans immerse themselves in their favorite games, and football fans dive into the global campaign for FIFA 15, a video game available Sept. 26. "Feel The Game" is 2:15 of pure adrenaline for players, as the video depicts gamers so enmeshed in each game that they can actually feel each kick, tackle, and goal that takes place. Each action seeps into a gamer's environment, so when a player is tackled, he's thrown across the room; when a player readies a penalty kick, a trio of gamers, and the pet goldfish, jump …
by Amy Corr on Sep 11, 3:59 PM
GE has launched "The Boy Who Beeps," a sweet two-minute video that launched last week during NBC's NFL Kickoff. The gist of the video is that GE speaks the language of business, and its software can connect machines, with the potential to change the way industry works.
by Amy Corr on Sep 10, 4:58 PM
The 9/11 Memorial & Museum launched a TV and social media campaign coinciding with the 13th anniversary of the 9/11 attacks. The campaign aims to drive visitors to the 9/11 Memorial & Museum which is open to the public on 9/11 for the first time. The campaign begins with an animated film, narrated by Whoopi Goldberg, called "Survivor Tree." The actual tree is truly a sight to see. Rescue workers discovered the Callery pear tree a month after 9/11. The tree was given some TLC and now stands a healthy …
by Amy Corr on Sep 10, 3:36 PM
Regency Beauty Institute launched a quirky online video to encourage young people to pursue a career in the beauty industry, showing the creativity and artistry required. The animated video follows a young woman who has the gift of doing hair. It all begins in a treehouse, as a young girl styles her friend's hair. The girl has a dream to become a stylist, even though she's discouraged to follow that career path. The young woman can't be stopped and moves to the city to follow her dream. She becomes a success in …
by Amy Corr on Sep 10, 3:36 PM
Random iPhone App of the week: Kids, it's potty time. Kimberly Clarks' Pull-Ups launched an app that helps kids with the potty training process. The "Time to Potty" mobile app uses a "smart potty" timer that lets parents know when it's time to go and gets kids excited to take potty breaks. A customized reward system unlocks different Disney Character Celebrations when a child's Pull-Ups training pant is scanned when they attempt to use the toilet. Kids can unlock songs, videos puzzles and coloring books. With all this entertainment, who would everwant …
by Amy Corr on Sep 10, 3:36 PM
Even Peyton Manning can't avoid getting an advertising jingle stuck in his head. Manning stars in the latest ad for
Nationwide that debuts the brand's new logo, which includes the letter "N" and an eagle. Throughout "Jingle," Manning incorporates the jingle into his everyday life. The jingle becomes part of his "Omaha" plays during practice -- and when he sits in an ice bath and eats a chicken parm sandwich, Manning sings his own tune to the jingle.
Watch the ad here, created by
Ogilvy & Mather New York.
by Amy Corr on Sep 10, 3:36 PM
Rosetta Stone has launched a 60-second ad that targets Millennials by illustrating the advantages of learning a new language. "Create a Smaller World" depicts what the world would look like if everyone learned one new language.
by Amy Corr on Sep 9, 3:50 PM
Land Rover wants to send you to outer space. Gillette razors tickle the ivories. Let's launch!
by Amy Corr on Sep 8, 4:53 PM
An ad for Science World is "Positively Painful" for viewers to watch, given what life deals the main character in a matter of seconds. The ad for a children's science museum was banned from airing on Canadian television due to violent content.
by Amy Corr on Sep 5, 4:13 PM
Are you the adventurous type, not content with having both feet on the ground? If so, this contest from
Land Rover and Virgin Galactic is up your alley... er, galaxy? As part of its global partnership with Virgin Galactic, Land Rover globally launched its Discovery Sport vehicle with a contest offering a pretty epic prize: a trip to space for the winner and three of his or her friends. A series of teaser ads features
Bear Grylls,
Sir Richard Branson,
Virginia McKenna and
Ranulf Fiennes describing their love …