Sure, Gillette's new Flexball razor can play a piano, but does it leave users with a smooth nick-free shave? The brand's agency, Grey New York, partnered with production company First Avenue Machine, rented out the Hammerstein Ballroom and built a rig that hooked 88 Flexball razors to a baby grand piano. Composer Son Lux wrote an original score which he played on the customized piano. It sounded flawless, but hey, what do I know about piano-playing razors? Watch it here. Call For Submissions: Agency Of The Year. It's the time …

GE is a problem solver, no matter how rough an idea may be. That's the gist in "Ideas," a 60-second online video illustrating GE's knack for taking a tough, misunderstood concept and turning it into something beautiful.

Talk about a chatty Cathy: a water fountain that talks back. Y&R New York and VML New York created a Drink Up Fountain for the Partnership for a Healthier America's Drink Up initiative that encourages people to drink more water. When someone's lips touch water, the fountain talks. When that person steps back in shock when the fountain speaks, the voice stops. The Drink Up Fountain looks like any other water fountain you might see at a park. This one happens to be at New York City's Brooklyn Bridge Park and spouts …

CP+B launched "Most Valuable Players," the first TV spot for NBA 2K15, the latest version of the NBA video game simulation series. The game, available Oct. 7, features NBA MVP Kevin Durant on the cover.

Nature Valley has launched a sweet two-minute online brand video that follows a group of children from the Boys & Girls Club in Canada -- city-dwelling kids who don't have a chance to become one with nature too often.

Random iPhone App of the week: Stones Throw Records, an underground hip-hop label, and headphone company AIAIAI have launched "World Premiere," an iPhone app and Rap Mic contest, with the winning track being released as a 7" vinyl record by the label.

NFL players definitely have a sweet tooth. When Johnny Manziel is hungry, he goes from Johnny Football to Johnny Jamboogie in the latest "You're Not You When You're Hungry" for Snickers.

What's scarier: drinking in the dark or drinking from a talking water fountain? Let's launch!