• Streets Of Prague Become Musical In Toyota Yaris Hybrid Campaign
    The best part about driving is belting out songs at the top of your lungs as if no one's watching. Saatchi & Saatchi Europe launched a Pan-European campaign for Toyota Yaris Hybrid that involved lots of tone-deaf singing, and we were watching. "The Musical City" transformed the streets of Prague into songs. Each street name was replaced with a universally popular song, and the Yaris Hybrid stereo was connected to a GPS system, so when the car turned down a new street, a new song would play. The city became one giant …
  • Zumba Revamps Its Website
    Zumba classes looks like a lot of fun, but I'm hesitant to attempt because of my two left feet. The company recently redesigned its website with a user-friendly homepage that allows Zumba devotees to shop for gear and find the perfect class. Designed by Huge, the new Zumba.com could not be more easy to navigate. Besides the comparisons of local Zumba classes and instructors, health and nutritional tips are provided, as well as product reviews for every product available to help consumers choose what's ideal for them. I'll be shopping for …
  • Miranda July Launches 'Somebody,' App Where Strangers Relay Your Message To Friends
    Stinkdigital has partnered with artist Miranda July, designer Thea Lorentzen and Prada to create Somebody, a location-aware social messaging service. When you send your friend a message through Somebody, it doesn't go directly to her, as you'd expect -- it goes to the closest Somebody user nearby.
  • NEW! Tomcat Kills Mice So Fast, It Uses Them As Actors In 'Dead Mouse Theatre'
    Prague changes street names to popular songs. Thug Kitchen urges foodies to "eat like you give a f*ck." Let's launch!
  • NEW! Barefoot Wine Takes Trash-Talking To Another Level With Beach Cleanup Project
    Trash-talking takes on a new meaning in an outdoor, cause-related campaign from Barefoot Wine. Walking barefoot in the sand is typically a fun, therapeutic experience until your foot steps on a piece of trash and it's time to break out the flip-flops. Barefoot Wine placed purple garbage cans on a beach in Santa Cruz, Calif. to remind beach-goers it's important to keep shorelines free of trash. The Barefoot Wine Beach Rescue Project conveniently placed a talking garbage can smack in the middle of a trash pile. The garbage can then prompted sunbathers …
  • NEW! James Harden Plays HORSE With Internet, But Who Wins?
    Foot Locker digitized the traditional playground basketball game HORSE when NBA player James Harden challenged the Internet to a spirited game. Basketball fans were asked to submit videos of themselves shooting outlandish, over-the-top basketball shots on Twitter and Instagram using the hashtag, #horsewithharden. On Oct. 1, the most creative shots were put to the test, recreated by Harden and tweeted through @footlocker. Several hours later, Harden defeated the Internet two games to one. He closed the video with a difficult shot, challenging the Internet to recreate it. Watch the video here, …
  • NEW! Thug Kitchen Cookbook Encourages Foodies To 'Eat Like You Give A F*ck'
    Food blog, Thug Kitchen, has made the leap to the print realm with the launch of its first cookbook. Supporting the launch is a hysterical, profane-laced trailer: "Thug Kitchen: The Official Cookbook: Eat Like You Give a F*ck." The two-minute video resembles a pharmaceutical ad, with a man concerned with his high cholesterol. Nothing works, and his doctor diagnosed him with "not giving a f*uck about what I eat." He finds salvation in the Thug Kitchen cookbook, full of healthy, easy recipes. He also finds himself cooking for a family that doesn't …
  • NEW! It Only Takes One Hand To Pay Online With Visa Checkout
    Visa launched a football-themed TV ad over the weekend to promote Visa Checkout, a simple way to pay online. Just how simple? NFL wide receiver Larry Fitzgerald uses just one hand to purchase items online. Not only that, he simultaneously catches footballs in the other hand -- thrown by quarterbacks Drew Brees, Colin Kaepernick and Andrew Luck. Fitzgerald only needs to enter his Visa checkout password once he's done shopping. He decides to buy the three quarterbacks a little gift: autographed Larry Fitzgerald jerseys. See it here, created by BBDO New …
  • The Best Of #Bendgate
    #Bendgate, when an iPhone 6 Plus bends when placed in a person's pants pocket, might just be a bigger social media phenomenon that actual, global problem. Whatever the case, it's been interesting to see what brands jumped on the #bendgate bandwagon and created on-the-fly, real-time responses on Twitter. Here's a look at the most memorable. 1. KitKat: The brand did more than release an amusing photo of a KitKat breaking in half with the caption: "We don't bend, we #break." The company took it a step further and launched a Tumblr feed with pictures of items that can …
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