by Amy Corr on Nov 17, 6:58 PM
Turkish Airlines sent soccer sensations Lionel Messi and Didier Drogba on a foodie's dream vacation. Where do I sign up? "Drogba vs Messi Epic Food" is a follow-up video to "Selfie Shootout," which starred Messi and Kobe Bryant traveling the world to take selfies in exotic places. This ad begins with Didier arriving at a faraway destination, where he discovers a picture of his rival, Lionel Messi, rramed on the wall. Not to be outdone, Drogba hops a plane to Nepal, Japan, Siberia and the Sahara to beat Messi, but he's …
by Larissa Faw on Nov 14, 5:19 PM
Most stories about the Fall of the Berlin Wall typically center around life before and after the reunification. To commemorate the 25th anniversary, 72andSunny Amsterdam, working in collaboration with the Google Germany team, took a different approach. "We worked with Google to find the best way to tell both a modern and historical story and developed a strategy and creative idea that instead of looking back, focused on what has changed in Germany the last 25 years," says Gregg Clampffer, Creative Director at 72andSunny Amsterdam. "This led us to the idea of a generation that has grown up... in an …
by Amy Corr on Nov 13, 4:29 PM
Creative content agency Plus has teamed up with the brand design team at Starwood Hotels & Resorts to create a series of videos highlighting Starwood's new “Keyless Key” Bluetooth-enabled unlocking and check-in feature for smartphones. The film segments show different groups of hotel guests — including shoppers, lovers, and revelers — and the benefits of not needing keys to enter their rooms. So easy a dog can do it (
as shown in one segment).
by Larissa Faw on Nov 12, 5:33 PM
Most companies celebrate their anniversaries by looking back over past accomplishments, but Alger, a global asset manager based in New York City, is using its 50th as an opportunity to look forward and examine what the next 50 years will look like. Developed with New York-based branding and creative agency Zambrelli + Partners, with media duties handled by Tomorro///, the “Think Further” campaign shares ideas on what life may be like in 2064 in three particular growth industries: medicine, energy, and technology. The "Conversations with Tomorrow" short documentary film series on the …
by Amy Corr on Nov 11, 4:47 PM
All Nippon Airways (ANA), Japan’s largest airline, is trying to capitalize on the growing number of U.S. tourists visiting Japan (up 12% for first nine months of 2014) with the launch of a pop-up store's at New York’s Port Authority Bus Terminal and the relaunch of its “Is Japan Cool” website. The pop-up, which will be open seven days a week from Nov. 17 to Dec. 21 (but closed during the Thanksgiving holiday), is a portal into the “weird and wonderful world of Japan.” Inside will be interactive displays and video walls, and representatives from ANA who will be on …
by Amy Corr on Nov 10, 8:04 PM
Noodle season is upon us, and New World Pasta's No Yolks brand is launching its first advertising campaign since it was acquired by the pasta company two years ago. Developed by Millennium Communications, the digital-only campaign targets moms, the No Yolks core shopper. "Noodles aren't pasta. Pasta isn’t noodles. They aren't interchangeable," says Janine Prestegaard, group account director at Millennium Communications. "They represent warmth, comfort and we want to go after those consumers who like to cook and bake those comforting dishes. We realize that noodles aren't for everybody. You either are for them or you aren't. This campaign is for …
by Amy Corr on Nov 7, 5:10 PM
A radio campaign launched by Moms Demand Action for Gun Sense in America is urging Kroger supermarkets to stop allowing consumers to carry guns in its stores. The ads feature recorded phone calls to real Kroger stores. Paid for by the Everytown for Gun Safety Action Fund, the ads are running in the Cincinnati area to coincide with Kroger investor meetings. In the first 60-second ad, a woman asks if she can bring her new poodle, who has separation anxiety, in the store. The employee says no, citing safety issues. The caller …
by Amy Corr on Nov 6, 4:20 PM
After watching Nike Basketball's two-minute ad welcoming LeBron James back to Cleveland, how can you not root for the city and its loyal fans? "Together" celebrates the pride and emotion James has for Cleveland and its fans and it also shows the love that residents have for James and his return to their beloved city.
by Amy Corr on Nov 5, 5:07 PM
The latest ad for DirecTV starring Rob Lowe features the handsome actor working alongside a hairier, cable-subscribing version of himself. The latest spot shows a hairy Rob Lowe missing out on DirecTV's offerings, along with the joys of waxing, as he settles for cable TV.
by Amy Corr on Nov 5, 3:06 PM
Windstream Communications launched
Locally Crafted, a content series hosted by Tumblr and curated by Windstream that spotlights unique entrepreneurs, sharing their stories with a larger audience, which may boost business for them. The latest video I stumbled upon profiles artisan cheese maker Ed Puterbaugh, founder of Boone Creek Creamery. If you love cheese, you will love this video. Puterbaugh left his previous job as a microbiologist to launch a company that could showcase both his creative side and his book-smart side (there's a lot to know about bacteria when it comes …