• NEW! What Would Jesus Do In A Marketing Meeting?
    What would Jesus say in a marketing meeting? He might question his ability to walk on water. Luckily, Montreal-based creative production company 1one has a seat at the table and specializes in epic stunts. To showcase the company's production and post-production offerings, 1one created a promotional video with lg2 that gives viewers a seat at a brand planning meeting for Jesus, the client. Team members describe how 1one can help Jesus top his previous stunts like turning water into wine or giving sight to the blind by walking on water. Jesus might ...
  • NEW! Adidias To Athletes: Your Moment Is Now. 'Take It.'
    180LA launched a global 60-second spot for adidas sports performance. "Take It" shows high school, college and professional athletes making a difference in their sport by giving their all in the moment. They must forget past games and focus only on the present. Look for Gareth Bale, James Rodriguez, Lionel Messi, Derrick Rose, John Wall and Joakim Noah throughout the ad, seen here.
  • Yeti Spotted In Boston Helps Stranded Drivers Brave Snowy Conditions
    A Yeti was spotted in Boston and it's more tech savvy than I. Lowe's posted a Vine that shows a Yeti help a driver get a car out of an icy, snowy pile by placing sand under a car tire for traction. See it here. Search the hashtags #lowesfixinsix and #bostonyeti2015 for more 6-second DIY tricks to help get through winter. BBDO New York created the campaign.
  • Get In The Mood With Huggies-Sponsored, Baby-Making Station On Pandora
    Valentine's Day might be over, but if you need a little music to get you in the mood, look no further than the Baby-Making Station on Pandora. Sponsored by Huggies, the ad-free station gives couples uninterrupted sexy time. The first song that played for me was Marvin Gaye's "Let's Get It On." The second one was Teddy Pendergrass' "Love T.K.O." "Happy Baby Making. See you in 9 months. Stick up now," says accompanying banner ads. Check out the station here.Ogilvy Chicago created the campaign.
  • 'Brooklyn Nine-Nine' Launches Kwazy Cupcakes Gaming App
    Random iPhone App of the week:Kwazy Cupcakes! originated in the television series "Brooklyn Nine-Nine" as a fictional mobile game like Candy Crush, notorious for its addictive gameplay. Kwazy Cupcakes! is now a real-life game made with the same ingredients as the fictional one. Players can use power-ups and special cupcakes to help overcome obstacles as they play through worlds such as Peanutbutterton, Frosting Falls, Red Velvet City, the Chocolate Canals and Sprinkle City. RED Games, a division of RED Interactive Agency, created the free app, available in the App Store ...
  • Kleenex Gives Away Tissues To Share With Strangers
    This is a sweet little experiment that took place in Canada recently. Kleenex created a package of tissues that can be split in half and shared with others. The brand gave a slew away at hockey games and subway stations and then hired an actress to sneeze and rifle through her purse for a Kleenex. Would passersby share their tissues or let her sniffle in a corner? Of course everyone came through and shared their tissues, breaking the package in half. I loved watching this woman fake-sneeze, since she barely covered her ...
  • NEW! Organic Valley Launches PSA To 'Save The Bros'
    Don't be afraid to party with glitter. Pandora/Huggies create "baby making" radio station. Let's launch!
  • NEW! Man Controls His Destiny When He Uses Booking.com
    Booking.com launched a 60-second TV spot that follows the story of one man whose destiny is determined by the accommodations he chooses when using the travel website. In the man's head, he goes from zero to hero by the end of the spot. The montage is based on real stories from Booking.com customer reviews and stars a man who meets his future wife because he booked a certain hostel for one night. His proposal in a chateau goes awry, but she says yes! Next come a series of vacations with the couple's ...
  • NEW! Canadian Tire Encourages People To #ShovelItForward
    Canadians know their hockey and wintry weather. Canadian Tire launched a 60-second video that encourages Canadian residents to pay it forward by shoveling a neighbor's driveway. Shovel It Forward is a social media campaign launched following a series of heavy snowfalls that took place recently. Canadians in eight communities were surprised with a shoveled driveway and Canadian Tire-branded shovel on their doorstep, engraved with instructions to pass it on by shoveling snow for someone else. Canadian Tire is also sending 20 of its branded shovels to the Greenfield, Wisconsin Fire Department, who ...
  • NEW! Get A Room, Lovebirds, And Expedia Will Save You $50
    Love is in the air and PDA is lurking around every corner this Valentine's Day. Expedia is telling publicly affectionate couples to "Get a room" and will offer couples a $50 discount if they book through the travel website. A 30-second TV spot PDA-shames various couples making out in public places. Times Square, a country bar, a park, park bench and city street corner all serve as passion pits. "This Valentine's Day, get a room and we'll give you $50 off," closes the ad, seen here, and created by 180LA.
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