by Amy Corr on Feb 11, 1:39 PM
Your move, Roomba. Competing robotic vacuum cleaner Samsung POWERbot launched a 90-second online video that puts its pint-sized cleaner to the test. Can it really clean up after you, or will it do just a modest clean-up? To prove that the POWERbot has 60x the power of the Roomba, a house party went over-the-top with eccentricities and glitter. One man channels his inner Jackson Pollock while a woman makes a snow angel from gold glitter. There's dirt, flour, candy and dog fur everywhere. The cleanest guest is the piano-playing monkey. The track …
by Amy Corr on Feb 11, 12:12 PM
Toyota launched an online campaign to support teen-driving safety. TeenDrive365 shows the impact a parent's behavior has on how a teen will behave behind the wheel. Online videos follow parents attending a support group called "Parents Who Drive Bad Anonymous." Each parent dons a fastened seat belt and pledges to set a better example for teens when driving. In the first video, a father tries reciting the pledge while also checking texts and fantasy football scores.
See it here. Another video shows a mom confronting her son about her bad driving …
by Amy Corr on Feb 11, 12:12 PM
Random iPhone App of the week:Polaris Slingshot launched an augmented reality app that places consumers practically in the driver's seat of the three-wheeled motorcycle. The Slingshot 360 App and interactive brochure offer vehicle tours and videos, while using augmented reality technology to bring Slingshot to three-dimensional life. The free app was created by
The Integer Group and
Bully! Entertainment.
Download it here.
by Amy Corr on Feb 11, 12:12 PM
TurboTax has created a trio of ads encouraging people to do their own tax returns, because no one knows you better than yourself, right? The spots each have a Mardi Gras theme.
by Amy Corr on Feb 11, 12:12 PM
Vauxhall Corsa has launched a 60-second spot that illustrates the versatility and adventurous personality of the car and its owners in Britain. "The A-Z of Corsa" sings the alphabet through various moments, whether spontaneous adventures or everyday moments.
by Amy Corr on Feb 10, 12:58 PM
Falling billboard reveals subliminal message. A killer tan really is a killer. Let's launch!
by Amy Corr on Feb 9, 4:09 PM
Jack in the Box has launched a 60-second TV spot that explains how the hamburger chain found the latest burger flavor. And it's... wait for it... "legendary."
by Amy Corr on Feb 6, 12:37 PM
Wheat Thins used an outdoor billboard to participate in some not-so-subliminal marketing in a TV campaign launching Feb. 9. When an on-street reporter in Los Angeles interviews pedestrians about their favorite snack foods, a Wheat Thins billboard behind them starts falling apart, with the letters W, H and N, falling onto parked cars and valet booth. The remaining letters spell out "Eat This," an unsubtle way to promote Wheat Thins as an ideal snack food. See the videos
here and
here, created by
The Escape Pod.
by Amy Corr on Feb 5, 12:26 PM
Tanning beds might leave you with a killer tan, but they also might kill you. Just one tanning session increases the risk of melanoma by 20%, according to Mollie's Fund, a not-for-profit melanoma awareness organization. To convince tanners about the dangers of tanning beds, Mollie's Fund took to the streets of New York's Time Square and offered users a free tanning session. Customers who tried to redeem the coupon were led down a hallway and straight to their funeral. A room was set up like a church with mourners sitting in pews. …
by Amy Corr on Feb 4, 1:18 PM
JELL-O has "101 ways to make you smile" in a new TV ad that debuted during NBC's "State of Affairs." I would love to make that 102 ways, hoping the company brings back Pudding Pops. Until then, we have "Faces," a 30-second TV spot that showcases creative ways to use JELL-O products, making a variety of smiley faces on each dessert, from animal faces, vampire looks or just a smiley face made with fruit. "Made With JELL-O-V-E" closes the ad,
seen here, and created by
Leo Burnett Chicago. This is the …