• NEW! Honda To Debut Selfie-Taking Car
    Honda's latest car, Honda HR-V SLF, targets millennials with 10 selfie cameras strategically placed throughout the vehicle to capture every moment of the day, like when you're supposed to be paying attention to driving. A young social media influencer, Ashley H., was given an HR-V SLF to beta test. The selfie cameras only operate when the car is in park.
  • NEW! Intuit Brews Custom Ale For Rhode Island CPAs
    Here's a cute campaign that involves a custom ale for Rhode Island CPAs created by ad agency, RPA. With CPAs knee-deep into tax season, Intuit decided to give Rhode Island CPAs burning the midnight oil a night off to sip a custom CPA IPA (India Pale Ale) beer. It was also an opportunity to showcase ways that QuickBooks Online Accountant can save CPAs time. Intuit partnered with a local microbrewery to brew and bottle the custom beer and put it on tap at happy hours throughout the state. Intuit ran print ads …
  • Fetch By Fetch: The Poofume For Dogs
    I have a hard time understanding perfume ads for adults, but I get the gist of Fetch by Fetch, a poofume for dogs. The black and white ad shows dogs frolicking at the beach, while a breathy voiceover barks off dog mantras like: "Be the dog you really are" and "release your inner bitch." Those mantras can actually work for people, too. I bet the fragrance smells like grass, meat and fire hydrant. Once again, potentially interchangeable for people. Watch the ad here. The poofume is available exclusively at 3MillionDogs.com.
  • Duluth Trading Magnetic Pants Make Tool Belts Obselete
    Duluth Trading Co. developed the perfect pair of pants for homeowners and tradesmen sick of bulky tool belts weighing down their pants. Based on the brand's Fire Hose Work Pants, Duluth Trading's new Magnetic Fire Hose Work Pants are built with crushed Samarium Cobalt magnets directly embedded in the fabric. Nails, screws and tools can be placed anywhere on your legs -- wherever's most convenient. Talk about customizable. There's also a copper-lined pocket for your cell phone and credit cards, so your data won't be erased by the magnets. Read more …
  • Never Lose Your Cat Again With Lowe's Glow-In-The-Dark Cat Hat
    The latest TV campaign for Lowe's shows a man whose confidence was boosted so much by installing a bathroom sink by himself, he gets the courage to pitch his boss on his brilliant invention: the glow-in-the-dark cat hat. The office is pitch black, except for the cat's hat, so the employee can't see his boss' reaction: "It's not good," says the boss. See it here. Lowe's created an infomercial for the cat hat, and the 2,250 people who comment have a chance to receive a free one, along with a coupon …
  • Reebok Debuts First Fragrance: Swet
    Reebok joined the fragrance world with its debut scent swet. I bet it's heavy on the salt. The fragrance was created in the fitness center at Reebok World Headquarters, taking two years to perfect. You can't just bottle human sweat, can you? Sort of. Reebok hired a top scent creator to gather actual drops of sweat from employees/exercise enthusiasts. While they worked out, the fragrance team collected the sweat. Fun job. Samples were then brought to a distillery and two years later, the perfect scent was created. A 15-second teaser video on …
  • Audi Creates Autonomous Office Chair
    Ever wish you had an office chair that would drive you to your next meeting or make a sudden turn so you could avoid talking to your boss? Look no further than the Audi Autonomous Office Chair. Accessories you expect in your car are brought to life in an office chair that's speedy, drives you to your next meeting and comes equipped with an air bag, just in case you collide with a pedestrian co-worker. This chair even knows when you're ready for your next coffee break and will drive you to …
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