Random iPhone App of the week:Domino's UK launched an app that deciphers stomach rumblings and turns them into a dinner order. The Tummy Translator uses "Gastro-Acoustic-Enterology" to help a hungry user navigate the Domino's menu. Users can decide if they are Peckish, Nibbly, Hungry or Famished to determine what to order. Iris created the free app, downloadable here, along with this funny video that outlines how the app's technology was developed.

McDonald's Latin America encourages kids to be active, but at the same time wants to enhance their minds and imaginations. Since 2013, 5 million eBooks and physical books have been made available in Latin America by Arcos Dorados, the largest McDonald's franchisee in the world, based in 20 countries in Latin America and the Caribbean. McDonald's went to playgrounds in Brazil and Uruguay to see if a good book could stop kids in their tracks and capture their attention.  A woman with only a chair and a book would sit in the middle of a busy playground …

The Infiniti Q50 wants to be driven, rather than take the wheel away from the driver. I guess I should feel good about that? A driver takes a back seat in the beginning of the ad, but soon finds his match in the Q50. He gets out of the back seat and takes the wheel, driving off on a traffic-free highway. Watch "Driver's Seat" here, created by CP+B and directed by Samuel Bayer of HSI.

We are often our own worst critic, especially when it comes to exercising. If we're not criticizing ourselves, we're comparing ourselves to other more fit and thinner athletes. That's the gist of a new campaign for Nike women that addresses our "Inner Thoughts."

Quilted Northern launched a series of TV spots with an unusual tagline: "Designed to be Forgotten." What about the poor bathroom accoutrements that can't turn away from the actions that occur in small quarters? They suffer in silence, but those who use Quilted Northern quickly forget their bathroom time. "Daddy Gator" and his child are beached on the bathroom sink, unable to avoid every bathroom visit. See it here. A ceramic bunny would rather be put out of her misery by a wayward elbow than have to watch one more bathroom …

I bet there would be less road rage if every car horn played classical music. Radio Filarmonia, the only Peruvian station that plays classical music, came up with a clever way to soften the loud, constant sound of blaring car horns throughout Lima. "Clasiclaxons," or "Classical Horns," transforms typical car horns and alarms into horns that play the likes of Vivaldi, Mozart, Strauss, Bach and Beethoven. The only part of the campaign that I felt didn't work was having police cruisers and fire trucks play classical music. Emergencies need to be taken …

I enjoy watching foreign films, but if every foreign film had bacon for subtitles... well, a girl can dream. To promote the Chicago Latino Film Festival, LAPIZ sought to draw more attention to subtitled dialogue by creating a new font: bacon. A typographer was hired to create "Bacon Subtitles," a job I would be unable to complete because I would never get past creating the letter "A." The typographer had the same dilemma I would, so he hired a non-meat eater to complete the task. The alphabet never looked so good. The …

Pequeno Editor, a children's book publisher based in Argentina, created a book that can be replanted once read. The book, Tree Book Tree, is made from acid-free paper, jacaranda seeds and ecological ink. The publisher's goal was to create an educational book for children ages 8-12. Once kids read the book, it can be planted as is, and a tree will eventually sprout. Hopefully, it's not a book that kids will enjoy reading over and over. See how the book is made here. FCB Buenos Aires created the campaign.

This four-minute video is more of a love letter to Sweden than it is an ad for Volvo. For those unaware, Volvo is made in Sweden -- and the automaker pays tribute to its homeland with a look at Sweden's dark side: winter. "Vintersaga" tips its cap to the residents of Sweden who choose to stay when the weather is bleak, there's little daylight and feelings of melancholy set in. The dark video is set to a dark song, also named "Vintersaga," sung by Swedish singer Amanda Bergman. Her haunting voice, similar …

Jonathan Nowak directed a trio of amusing ads for the Greater Twin Cities YMCA. Three extreme, and highly unlikely, scenarios play out with the main character able to trump evil, thanks to a YMCA membership. Telling fictional scary stories around a campfire gets real for a father and son when Cyclops appears. The boy is able to climb a tree to safety, while dad is left hanging, unable to pull himself up. Cyclops prefers a challenge. See it here. A hike turns scary for a group of friends when a black …