McDonald's Latin America encourages kids to be active, but at the same time wants to enhance their minds and imaginations. Since 2013, 5 million eBooks and physical books have been made available in Latin America by Arcos Dorados, the largest McDonald's franchisee in the world, based in 20 countries in Latin America and the Caribbean. McDonald's went to playgrounds in Brazil and Uruguay to see if a good book could stop kids in their tracks and capture their attention.  A woman with only a chair and a book would sit in the middle of a busy playground …

Random iPhone App of the week:Domino's UK launched an app that deciphers stomach rumblings and turns them into a dinner order. The Tummy Translator uses "Gastro-Acoustic-Enterology" to help a hungry user navigate the Domino's menu. Users can decide if they are Peckish, Nibbly, Hungry or Famished to determine what to order. Iris created the free app, downloadable here, along with this funny video that outlines how the app's technology was developed.

Skype launched "The Things We Can Do" a series of videos that highlight the different ways people use Skype around the world. The debut video,"Finding Donut," follows Valeriy Sugrobov, a Russian man who combs the streets of Moscow for lost pets, using Skype in the process. He shares his tips, from where to place lost and found posters, how to describe your lost pet, and why it's smart to not to offer a hefty reward. His main tip: Pets are a part of your family, so don't lose them. See it here, created by Pereira …

We are often our own worst critic, especially when it comes to exercising. If we're not criticizing ourselves, we're comparing ourselves to other more fit and thinner athletes. That's the gist of a new campaign for Nike women that addresses our "Inner Thoughts."

Quilted Northern launched a series of TV spots with an unusual tagline: "Designed to be Forgotten." What about the poor bathroom accoutrements that can't turn away from the actions that occur in small quarters? They suffer in silence, but those who use Quilted Northern quickly forget their bathroom time. "Daddy Gator" and his child are beached on the bathroom sink, unable to avoid every bathroom visit. See it here. A ceramic bunny would rather be put out of her misery by a wayward elbow than have to watch one more bathroom …

I bet there would be less road rage if every car horn played classical music. Radio Filarmonia, the only Peruvian station that plays classical music, came up with a clever way to soften the loud, constant sound of blaring car horns throughout Lima. "Clasiclaxons," or "Classical Horns," transforms typical car horns and alarms into horns that play the likes of Vivaldi, Mozart, Strauss, Bach and Beethoven. The only part of the campaign that I felt didn't work was having police cruisers and fire trucks play classical music. Emergencies need to be taken …

I enjoy watching foreign films, but if every foreign film had bacon for subtitles... well, a girl can dream. To promote the Chicago Latino Film Festival, LAPIZ sought to draw more attention to subtitled dialogue by creating a new font: bacon. A typographer was hired to create "Bacon Subtitles," a job I would be unable to complete because I would never get past creating the letter "A." The typographer had the same dilemma I would, so he hired a non-meat eater to complete the task. The alphabet never looked so good. The …

Pequeno Editor, a children's book publisher based in Argentina, created a book that can be replanted once read. The book, Tree Book Tree, is made from acid-free paper, jacaranda seeds and ecological ink. The publisher's goal was to create an educational book for children ages 8-12. Once kids read the book, it can be planted as is, and a tree will eventually sprout. Hopefully, it's not a book that kids will enjoy reading over and over. See how the book is made here. FCB Buenos Aires created the campaign.

Random iPhone App of the week:Joe Boxer launched the Inactivity Tracker, an app that tracks doing nothing. For those who are lazy or anti-Fitbit, this is for you. The app tracks a lack of movement and actually rewards users who do the least. So don't sync this with your Fitbit, but do use this the next time you binge-watch your favorite TV show. Download the free app here, created by FCB Chicago.

Charles Schwab launched an ad campaign to promote its new digital platform, Schwab Intelligent Portfolios. The debut TV spot brings the technology to life with "Blue" introducing himself and describing his online financial capabilities. Schwab Intelligent Portfolios use computer algorithms to build, monitor and rebalance diversified portfolios based on an investor's stated goals, without charging advisory fees, commissions or account services fees. Meet "Blue" here. CP+B LA created the campaign.