by Amy Corr on Jun 22, 3:24 PM
Ihave my eye on the Bocce set and pogo stick. Skittles launched a campaign that rewards fans of the brand who have a large social media presence. Every week until Aug. 6, five different and unique Skittles-branded collectibles will be up for grabs. If you see something you like, simply log in with your Facebook account to like it. The person with the most likes on a shared item wins the prize. No need to dole out money, just use the currency of oversharing and have your pals like your coveted collectible. This week, users can …
by Amy Corr on Jun 19, 4:36 PM
How much did this media buy cost? To promote its G4 phone, which is encased in leather, LG ran a print ad in a limited edition of SvD/Perfect Guide, a luxury weekend magazine based in Stockholm, that was made of all leather. I can't be the only person who loves the smell of a new car, but new-phone smell isn't doing it for me. And cleaning this case sounds like more of a hassle. Still, the "Smell The Difference" print ad lets users enjoy the smell and touch of leather. Think of it as a less …
by Amy Corr on Jun 18, 5:04 PM
Don't drink this beer in the shower; lather your hair instead. Carlsberg Laboratories, the research and development arm of
Carlsberg Breweries, teamed up with cosmetics producer
Urtegaarden, to create a series of male grooming products made from Carlsberg beer. Ingredients in beer, like barley, hops and yeast, are rich in vitamin B, which is found in many skin and hair products. Carlsberg beer is frozen in liquid nitrogen and added to custom lotions, shampoos and conditioners. Watch a video on
making the beauty products here and
buy merchandise here.
CP+B Copenhagen created the campaign.
by Amy Corr on Jun 17, 4:26 PM
Sony launched a futuristic TV campaign for its PlayStation Vue, a cloud-based TV service that launched earlier this year in select markets. A 60-second TV spot, "Wouldn't You," highlights potential futuristic gadgets that we wish existed because we'd use them frequently. Like a button that can turn back time or a force field that protects regular folks from phone zombies (people always walking with their heads down and not paying attention to life). If these were more than a science fiction fantasy. The last futuristic item shown is the PlayStation Vue. "If you had …
by Amy Corr on Jun 17, 2:00 PM
When David Beckham stars in a campaign for luxury hotel and casino
Sands and its Asia properties, the
Venetian, Macao and
Marina Bay Sands, Singapore, words are not necessary. In the first #NeverSettle ad, viewers see pictures of Beckham brooding, smoldering, driving a car, looking at the view from his luxury suite, riding an escalator, eating a nice meal and hanging at a nightclub.
See it here. The next ad promotes the Venetian Macao, and Beckham still does not speak. He arrives at the hotel, takes in a boxing match, enjoys an over-exaggerated …
by Amy Corr on Jun 17, 2:00 PM
Angel Soft launched a touching video that pays tribute to single mothers on Father's Day. "Happy Father's Day, Mom," features people sharing their personal stories about being raised by a single mom who had to play the roles of both mother and father to their children. Keep a hankie nearby. Everyone gets emotional when recollecting how their moms raised good kids under less than ideal circumstances. "Some days she had to be softer. Some days she had to be stronger. But every day she had to be both," closes the video, as participants wish …
by Amy Corr on Jun 17, 2:00 PM
Omaha Steaks launched a sweet, brand-free video that pays tributes to dads on Father's Day. While seated next to their dads, kids describe their parent/child relationship and reveal honest, endearing traits about dad. There's laughter, tears and a lot of hugs during the 3:20 video. My favorite pair was a father and his young daughter. She was asked whether she loved her house or her father more. She took an unusually long pause to mull things over before choosing her dad over the house. "To Dads near and far, Happy Father's Day," closes the …
by Amy Corr on Jun 17, 2:00 PM
Toyota took to the streets of Los Angeles and found the majority of passersby did not buy their fathers anything for Father's Day. And if anything was bought for the occasion, chances are it was socks. The automaker decided to lets these adult children redo Father's Day by giving dads a spontaneous phone call to say they are loved and appreciated. Many of the dads got emotional; Toyota flew one man living in California back to his childhood home in Wyoming so he could spend Father's Day with his dad.
See it here, …
by Amy Corr on Jun 16, 5:01 PM
Father's Day ads. Chinet and Dixie want people to connect offline. Let's launch!
by Amy Corr on Jun 15, 2:56 PM
Chinet goes old-school in a TV spot and digital short that revert back to the original definition of being social: bonding with friends in real life, not online. And no one needs to wash any dishes. In "Terms," typical vernacular common on social media is paired with real-life events. The word "chat" is paired with a group of girlfriends gabbing on a sofa, while "share" accompanies a couple sharing their food at a party. "Remember what being social used to mean. Welcome back," closes the ad,
seen here. An amusing 15-second …