by Amy Corr on Jun 12, 3:58 PM
Johnsonville is encouraging families to wake Dad up with a sizzling brat, then tweet @Johnsonville or post a picture on Johnsonville's Facebook page using the hashtag #BratfastInBed. To illustrate the concept, Johnsonville created a 60-second video where a father relives being awoken by his wife and son to "Bratfast in Bed."
by Amy Corr on Jun 11, 4:17 PM
Dockers has launched a follow-up Father's Day video to "Stop Dad Pants," starring Taye Diggs and his swagger, paying homage to dads everywhere. Diggs sings "Get Down With Your Dad Self" in #DadJam, a 2:30 video that salutes fathers who make fatherhood look good in Dockers pants.
by Amy Corr on Jun 10, 4:43 PM
Dixie has launched "Be More Here," a campaign that encourages folks to put down the phones, tablets and anything else distracting and go #DarkForDinner. A 60-second spot eavesdrops on groups of families and friends eating a meal without disruption.
by Amy Corr on Jun 10, 12:30 PM
BIC plays dirty in a series of online videos for its Flex 5 Razor, implying that men with facial hair are lazy, lack class and have common manners.
by Amy Corr on Jun 10, 12:30 PM
This video for Taco Bell is part "Divergent," part "Hunger Games" and part "Gattaca." I like it. In "Breakfast Defectors," a city is run by army men that look like Ronald McDonald, and residents are forced to eat the same boring breakfast every day. Two young rebels decide to defect to greener pastures, but first they must escape the henchmen. My favorite part of the video is when the henchmen slide down McDonald's slides as they try and catch the rebels before they make it to the top of the wall. Once …
by Amy Corr on Jun 10, 12:30 PM
The eagle has landed in a campaign for Tecate Light, targeting "bi-cultural" Hispanics in Ariz., Calif., N.M., Nev. and Texas. "Born Bold" brings the brand's black eagle logo to life as it soars the skies, searching for the bold flavor of Tecate Light.
by Amy Corr on Jun 10, 12:30 PM
Random Apple Watch App of the week:Retale, a location-based mobile platform that brings retail circulars to a digital format, launched an app for Apple Watch. The Apple Watch app adds new functions like geo-fencing proximity alerts that allow users to clip coupons inside the app. The proximity alerts send notifications when users are close to stores where the clipped coupons can be redeemed. In addition, the app also allows retailers to send users up-to-date information about local stores and special offers -- right to their wrists.
Download the app here and see a video …
by Amy Corr on Jun 9, 1:57 PM
A doll that's sensitive to sunlight. Harlequin has fantasy escape routes for bored wives. Let's launch!
by Amy Corr on Jun 8, 2:16 PM
Wrap your brain around this fun fact: Harlequin publishes 110 titles a month in 34 languages in 110 markets. But women read, on average, one title every five years. Hoping to change these stats, Harlequin has launched an ad campaign to promote "Whatever You're Into," the company's revamped book series.
by Amy Corr on Jun 5, 4:34 PM
The more I read about
Birchbox, the more I want to try it. The online beauty sample subscription service launched an ad campaign promoting its service and the ease of use compared to shopping in a brick-and-mortar store. "There's a Better Way" depicts the often-unpleasant experience of department store shopping: perfume is sprayed in one's face, free makeovers are offered and a woman wearing too much tanner tries to sell it unconvincingly. So the woman in the spot scurries home and retrieves her Birchbox package, filled with five customized beauty samples.
See it here, created …