I thought tattooing your love for an object or team was the highest form of loyalty, but soccer fans of Club Atletico Tigre have proven me wrong. A select handful of diehard fans, already inked with their team logo, were implanted with an RFID microchip underneath their tattoo, dubbed the "Passion Ticket." Anyone with the "Passion Ticket" can gain access into any stadium where their team is playing. It's like an episode of "Orphan Black" come to life. Chipped fans must pass by specialty scanners set up at different gates around the stadiums. The microchip …

This feels like buying bottled air. Mundo Aventura is a popular theme park in Colombia that came up with an interesting way to make money. It's selling jars that, when opened, scream. Someone can ride a roller coaster, scream his head off, and take his "Scream to go." Or use it while watching election returns. DDB Colombia installed microphones in helmets that capture screams in real time. The sounds can be downloaded in special containers that people can buy for $20. It would make a great cookie jar, or place to hide something of value. When …

Take a look at the cutest candidate for president. Her name is Zoe, and she's potentially running for president in 2064. The YMCA launched "Zoe for President" to address actual issues faced by youth and families -- and the Y's role in alleviating them.  The 50-second ad features the adorable Zoe underneath an American flag. While she maneuvers out from the flag, a voiceover explains her potential to change the world if she receives proper nurturing and mentorship at a young age. Check out the ad here and Zoe's campaign Web site. Droga5 …

Canon teamed up with The Situation Project and "Finding Neverland" on Broadway to give a group of Bronx high-school students the opportunity to watch and photograph a dress rehearsal of the musical. The amateur photographers, who come from one of the poorest congressional districts in the country, were outfitted with Canon cameras and given free rein to snap pictures during the dress rehearsal and backstage. See the students in action here, in a spot created by Grey.

Gatorade launched "Don't Go Down," a global video starring soccer phenom Lionel Messi. The video highlights the way Messi plays ball, which is his refusal to give in when the going gets tough. The commercial features footage from Messi's youth career at FC Barcelona's La Masia to accomplishments achieved when playing for his first professional team. "When life kicks you and tries to tackle you, don't go down... Life has more in store for you, if you just stay up," closes the ad, seen here, and created by TBWA\Chiat\Day LA.

Random App of the week:VR Loops is a free app from Invisible Light Networkthat allows users to create their own trippy, virtual-reality world, based on their current mood. Users answer two questions -- their current mood and current attitude. Based upon the answers, a custom virtual reality world is created. Each video features a slew of animated characters, so choose your mood wisely. The app works with a Google Cardboard viewer and a smartphone. Download the Android app here and iOS app here.

Protect yourself with the Trump Clause. "Are you my grandma?" Let's launch!

Dignity Health and its agency Eleven are celebrating National Stroke Awareness Month in May by raising awareness about the importance of understanding the signs of stroke. This is the first time the health organization has supported this cause with a national campaign. The spot is based on insights that people with risk factors are least likely to pay attention to strokes due to a mentality that it usually happens to someone else. People who have strokes often aren’t aware when it's happening to them and are often unable to seek help themselves. Knowing that …

Hockey Club Davos is a professional Swiss Hockey team, that, despite having 31 championship-winning seasons, relies on ticket sales and merchandise to keep the team up and running.  "Rink Bingo" takes place at each home game. The rink was divided into numbered bingo panels using sensors to measure the vibrations of a check. Fans, either at the game or watching from home, could then play virtual bingo via a custom app. Bingo winners receive offers like two-for-one beers or discounted fan shop merchandise. Watch "Rink Bingo" here, created by FCB Zurich.

Grandma's Cookies launched four TV spots that will make you laugh uncomfortably and race to grab a chocolate chip cookie. In the "Are you my Grandma?" campaign, each ad shows a person eating a Grandma's cookie. An onlooker grabs a whiff of the tasty cookie and becomes convinced that the person eating the cookie is their grandma... no matter how ridiculous the situation. A man on his lunch break is confronted by a young girl in "Park." Convinced he's her grandma, she has him knit her a sweater. If I was the little girl, I …