• NEW! Colorado Lottery Creates 3-D Installation At Denver PokeStop
    Capitalizing on the Pokémon GO craze, the Colorado Lottery placed a 3-D cube art installation at a PokéStop in Denver's Confluence Park. The blue six-foot-tall cube looks exactly like its digital counterpart within the mobile game. Visitors can see the cube from 9 a.m. to 5 p.m., located on the lawn at the corner of the bike path between Cherry Creek and the bridge to REI. The goal of the campaign is to remind people that proceeds from the Colorado Lottery are invested to protect Colorado's wilderness and create trails, parks, pools and recreation. Or, it's …
  • NEW! Halfpops Targets Coders With 'Halfpocalypse Challenge'
    Why stress about a zombie apocalypse when there's a better chance robots will take over the word first? Halfpops, maker of a crunchy half-popped popcorn, is targeting coders with its first national campaign, dubbed the "Halfpocalypse Challenge." Anyone with ninja-esque coding skills will be mailed a month's supply of Halfpops, if they can prove their knowledge of writing code on the Halfpops site. To successfully receive the goods, coders must sign the "Halfpocalypse Agreement," promising to protect Halfpop's employees when the robots take over. In an amusing three-minute video, viewers follow a Halfpops …
  • NEW! Kit Harington Recites Blake, Drives Infiniti Q60. World Swoons.
    It's no "Game of Thrones," but this Infiniti Q60 ad starring Kit Harington might tide fans over until next season. In his first work for the brand, Harington recites a William Blake classic, "The Tyger," as he takes a red Q60 for a spin. The actor is just as intense in a car commercial as he is when he's playing Jon Snow in the hit HBO show. "What will you feel?" asks the ad as Harington enters the car. Once driving, he starts out quietly reciting the poem. As he drives faster, his intensity …
  • Fruit Cannery Gives Back To Community By Preserving People's Memories
    SPC is one of Australia's few remaining fruit canneries. Celebrating its 100th anniversary, the company launched a campaign to illustrate the importance of preserving both the fruit industry and one's memories. Australians were asked to submit their most cherished memory via SPC's social media outlets. One hundred memories were selected and preserved inside their own SPC cans, each individually designed for a particular person's memory. Think of it as an airtight time capsule you don't have to bury. Leo Burnett Melbourne created the campaign.
  • Adobe's 'Snake Bite' Ad Aptly Sums Up Mobile User Experience
    Adobe launched a 60-second online video that pretty much sums up my feelings when I surf the Web on a mobile device. Part of the company's "Do you know what your marketing is doing?" campaign series, "Snake Bite" takes place in the mountains. One friend suffers a snake bite. The other rushes to his phone to get medical info. The medical site is blocked by a fullscreen pop-up ad, and he can't find the X to click away. Instead, he clicks the ad, redirecting him elsewhere. The wounded pal continues to worsen, as friend …
  • Ellie Kemper Pokes Fun At Celeb Endorsements In Chase Ad
    Ellie Kemper stars in a campaign for the Chase Freedom Unlimited card, touting its benefit of 1.5% unlimited cash back on everything purchased. Kemper roams New York City, and all its advertisements, and places a positive spin on things. The ad ends with Kemper in front of her TV as a spot she's in comes on. "Celebrity endorsements are the worst," she says. In the next ad, Kemper hijacks a Quilted Northern commercial, describing anything she sees in the bathroom and how buying the items can earn folks 1.5% cash back. And if …
  • SnakeBite911 Offers Aid If Bitten By A Snake
    Random iPhone App of the week: Too bad the friend in the Adobe ad didn't have the free SnakeBite911 on his phone. The app offers snakebite safety tips and treatment support, as well as characteristics, habitats and pictures to help users identify North American pit vipers, a group that includes rattlesnakes, copperheads and cottonmouths. Additional features of SnakeBite911 include a Snake Sightings Map to view and share snake sightings in your area and a Hospital Locator tool to locate the nearest hospital equipped to treat venomous snakebites. This feature works even without a cell …
  • NEW! Gatorade Tells The Story Of Usain Bolt In 'The Boy Who Learned To Fly'
    Canning company preserves people's memories. McDonald's in space? Let's launch!
  • NEW! Chick-fil-A's Breakfast Chicken Sandwich Campaign Stars Famous Historical Figures
    Chick-fil-A launched a series of ads for its new breakfast sandwich, the Egg White Grill. The work plays off the line, "Chicken for breakfast -- it's not as crazy as you think," and stars six famous historical figures who were undoubtedly called crazy more than once. Beethoven composed great pieces of music after losing his hearing, so wanting chicken for breakfast isn't that crazy. The same goes for Michelangelo painting the Sistine Chapel and Susan B. Anthony fighting for women's right to vote. Alexander Graham Bell eats his breakfast chicken
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