by Amy Corr on Aug 15, 2:20 PM
BMW launched a pair of TV spots for its 330e electric hybrid car that directly targets Tesla, without mentioning the company by name. "The car you've been waiting for... without the wait," begins the campaign, targeting the much-hyped, but yet-to-launch, Tesla Model 3. The
first ad talks about putting a deposit on a car, only to wait and wait, when you can skip all that and drive BMW's 330e electric hybrid car right now. The
second ad shows a man impatiently waiting on his doorstep while a voiceover talks about ringing in the …