• NEW! BMW Targets Tesla In Latest Ad Campaign
    BMW launched a pair of TV spots for its 330e electric hybrid car that directly targets Tesla, without mentioning the company by name. "The car you've been waiting for... without the wait," begins the campaign, targeting the much-hyped, but yet-to-launch, Tesla Model 3. The first ad talks about putting a deposit on a car, only to wait and wait, when you can skip all that and drive BMW's 330e electric hybrid car right now. The second ad shows a man impatiently waiting on his doorstep while a voiceover talks about ringing in the …
  • NEW! 'World's Biggest Asshole' Educates About Organ Donation
    Coleman F. Sweeney is the "World’s Biggest Asshole" in an almost 3-minute video for Donate Life. Sweeney is played by actor Thomas Jane, and Will Arnett provides narration. Sweeney steals women's undies from the laundromat, shoots a paint gun at his neighbor's dog, poops in the women's bathroom and has a bumper stick on his truck that reads: "I can go from 0 to horny in 2.2 beers." He's a real gem. One day, while arguing about the bill at his local diner, Sweeney keels over and dies of a brain aneurysm. When doctors …
  • NEW! NFL Debuts First-Ever Olympic Ad
    How many groundskeepers did it take to change each of the NFL stadium's end zones to read "Team USA," rather than the name of the home team? I have no idea, but it's a job well-done. The NFL created its first-ever Olympic-themed spot to support Team USA during the Summer Olympics. The 80-second spot is set to an updated version of the "Star-Spangled Banner" recorded by St. Vincent. Groundskeepers at each stadium are equipped with stencils, paint machines and American pride. The spots concludes with results from a handful of teams. The home team's …
  • NEW! Trump On Mt. Rushmore? 'History Is Watching'
    Is there room for Donald Trump on Mt. Rushmore? GSP founders Jeff Goodby and Rich Silverstein wonder in "Mt. Rushmore," the second ad launched by the pair in an effort to get folks to vote in November. Part of "History is Watching" campaign, the ad was made with a fast turn-around; it addresses Trump's recent comments that second amendment people could deal with Clinton. As a shot of Mt. Rushmore appears onscreen, viewers hear words of wisdom from Thomas Jefferson, Theodore Roosevelt and Abraham Lincoln. Viewers then listen to Donald Trump's remarks regarding Hillary …
  • Hennessy Launches 'The Piccards,' Part Of Brand's Wild Rabbit Campaign
    Hennessy launched "The Piccards," the fourth video from the brand's Wild Rabbit campaign. The video brings to life Hennessy's "Never stop. Never settle" motto by telling the story of a father and son who made huge discoveries above and below earth. In 1931, a Swiss physicist named Auguste Piccard became the first man to reach the stratosphere. In 1960, his son Jacques became the first to reach the deepest bottom of the ocean. The 90-second video feels more like a movie than a commercial. We begin with the elder Piccard reaching the earth's stratosphere …
  • Google Calendar Launches Goals, To Help Users Achieve Theirs
    The Google Calendar app launched "Goals" as a way to help users find time to do things that typically fall by the wayside. It could be calling home or finding the time to go running. The app wants to position itself as a personal assistant of sorts that keeps track of our goals and helps us find time to dedicate to them. An 80-second video, created by B-Reel, introduces viewers to Brad, a busy, sweet guy who was dumped by his boyfriend. Mending his broken heart, Brad turns to yoga, using Goals in his …
  • Lockheed Martin Creates Virtual Reality Schoolbus That Takes Kids To Mars
    Lockheed Martin launched Generation Beyond, a national educational program to bring the science of space into thousands of classrooms. One interesting aspect of the program is the Mars Experience Bus. Windows of an ordinary school bus were morphed to take kids on a tour of the Martian surface. The bus will travel the country, providing students with a unique riding experience: the virtual reality vehicle replicates 200 square miles of the Martian surface. When the bus turns, the landscape turns just as it would in any bus ride. McCann and Framestore created the campaign.
  • California Association of Realtors Create CARmojis App
    Random iPhone App of the week: Realtors will enjoy a set of emojis created solely for them, thanks to the California Association of Realtors. Created by RTO+P, the free CARmojis app was created to add a bit pizazz to home buying and selling text conversations. The emojis range from "sold" signs, fireplaces, realtors wearing superhero capes, refrigerators and other wish-list items, to signing mortgages, champagne and house keys.
  • NEW! Honda Adds Catvertising To Summer Clearance Campaign
    How to survive the AI apocalypse. A virtual reality school bus. Let's launch!
  • NEW! Olympian Shakur Stevenson Is Just A Kid From Newark In Gritty Powerade Ad
    Olympian Shakur Stevenson is the latest athlete to be featured in Powerade's ongoing "Just A Kid" campaign. The boxer grew up in Newark, NJ and draws from his rough upbringing when things get tough in the ring. "The Corner" is a 2-minute video that begins with Stevenson receiving a pep talk from his coach. He's in the midst of a fight and needs motivation. After surviving the first round, Stevenson receives another pep talk. This time, he zones out and relives an important moment from his youth: confronting a bully. The bully took Stevenson's …
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