We're all suffering from political overload and Pedigree knows it. The brand shows in a three-minute online video that although people can be divided politically, one thing that unites them is a love for dogs. A woman went to a Trump rally wearing a Clinton shirt and walking a lost dog, looking for its owner. She visited a Clinton rally wearing a Trump shirt and did the same thing. Politics aside, people at each rally were caring, concerned and eager to reunite the dog with his owner. The dog is reunited with its owner, …

Pet Supplies Plus and its agency Young & Laramore are introducing a new brand positioning for the online pet supply vendor. "Minus The Hassle" was born from the insight that shopping for pet products should be a seamless, hassle-free experience. Rather than spending countless hours in long lines and winding aisles, the campaign showcases how Pet Supplies Plus is a no-fuss, no frills pet supply shop that makes shopping simple. A 30-second spot features a large dog representing Big Box stores and a smaller dog standing in for Pet Supplies Plus. Their human counterpart Stew …

EBates launches a support group. Norton tackles cyberbullying. Let's launch!