It better be Bill Nye in Persil's Super Bowl ad, or I will have egg on my face. A teaser ad for Persil touts a famous "Science Guy" making and cleaning messes in Persil's top-secret laboratory. Spokesman Peter Hermann, looking dapper as ever, touts the famous science guy while holding a jug of Persil Pro-Clean. Nye remains in the background testing concoctions and getting excited over his latest finding. TBWA created the campaign.

Who doesn't love a man who's handy around the house? If he loves to clean, it's gravy. Mr. Clean is making his Super Bowl debut with a 30-second spot running in the third quarter. The revamped spokesman is mysterious, has a touch of sexy and is a man of no words, like my road-race-running rival at the gym. He doesn't need to talk to win over a woman with a messy house; he cleans -- with sexy music in the background. When the ad ends, Mr. Clean turns into the woman's husband, who she …

Babies in costumes. A new "bar" setting. Let's launch!

T-Mobile's 60-second Super Bowl ad, running in the first quarter, stars a dapper Justin Bieber -- a self-proclaimed "celebration expert" -- describing the evolution of the touchdown dance. "#UnlimitedMoves" also features cameos from NFL players Rob Gronkowski and Terrell Owens and the belief that celebrations shouldn't be limited, and neither should data plans. Fans are encouraged to submit their best touchdown dances on Twitter, Facebook and Instagram using the hashtag #UnlimitedMoves for a chance to be retweeted by Bieber on Feb. 6. Publicis Seattle created the campaign.

GoDaddy's Super Bowl ad, "Good Morning," is a love letter to the Internet, full of Easter eggs and free of raunchy gags. The ad promotes GoCentral, GoDaddy's new service that combines a mobile-optimized website builder with a set of marketing and e-commerce tools to help people get their ideas noticed online. And you don't have to be a tech genius to use it and build your own website. The ad introduces a character who personifies the Internet. There are so many hidden homages to the Web throughout, like a nod to the ice bucket …

Mobile Strike is returning to the Super Bowl for the second time, with Arnold Schwarzenegger reprising his role as a military action hero. Last year's Super Bowl spot, "Arnold's Fight," had Schwarzenegger fending off assassins, military and para-military attackers -- and most of them he rode with in an elevator. Awkward. In a 60-second teaser ad, Schwarzenegger is once again fending off his enemies by any means possible. As enemy planes move closer to Schwarzenegger's desert compound, he instructs his men to build a wall, subsequently ordering them to make it "higher." The …

Schwarzenegger builds a big wall in Mobile Strike teaser ad. Bieber cleans up nice. Let's launch!

King's Hawaiian is making its Super Bowl ad debut in the fourth quarter with "False Cabinet." Created by the Levit Agency, the ad plays off the popularity of the brand's rolls. Once you open a bag of them, they're gone. So someone comes up with a quasi-smart way to have a stash of rolls at the ready: a false cabinet behind a normal kitchen cabinet. The only hiccup in this solution is, the rolls fall inside a grandfather clock in another room and this hiding space has been discovered by the young son. The …

Audi's Super Bowl ad, running in the third quarter, sends a powerful message about pay equality. "Daughter" tells the story of a father's inner thoughts as he watches his little girl compete in a downhill cart race. "Do I tell her that despite her education, her drive, her skills, her intelligence that she will automatically be viewed as less than every man she ever meets?" he ponders as his competitive, fierce daughter wins the race. Audi closes with a commitment to equal pay for equal work, because "progress is for everyone." #DriveProgress. Venables Bell …

KFC is running a Super Bowl ad during the fourth quarter that pits two celebrity colonels against one another. In one corner, there's the Georgia Gold Colonel, played by Billy Zane; in another, the Kentucky Buckets Colonel, played by Rob Riggle. The 15-second ad plays off the strategy that KFC cannot have two colonels at the same time. The competitive juices start flowing. Zane introduces his Georgia Gold-flavored chicken while Riggle interrupts, looking to play football. Riggle tries to tackle Zane, but he's gold-plated, so Riggle goes down hard. Teaser ads, longer than the …