• It's Tax Day, Relax And Watch A Sloth
    It’s April 15, the day that most Americans are due to settle up their state, local and federal income tax bills for 2018.  It can be a bit trying for some so tax specialist H&R Block is um, celebrating the big day by live streaming a sloth on Twitter all day. The idea, Block says is to turn “tax day into relax day.”  Watching a sloth can be like watching grass grow. It brings new meaning to the term "super slo-mo." And if that's your idea of relaxing or you’d just like to try the experiencem head to Twitter with …
  • Merrick Pet Care Says 'Dogs Are In Charge'
    Creative incorporates user-generated content to show dogs laying on pool rafts, etc., to illustrate how "dogs are unapologetic about laying claim to their domain."
  • KILZ Painting Season Campaign
    Paint primer/sealer brand KILZ is riffing off the popular home improvement shows with its newest ad campaign.
  • Peroni Launches First National U.S. Ad Campaign
    The "Birra Beautifully" creative, developed with Mono, showcases people in stylish, sophisticated settings enjoying their Peroni.
  • Don Julio Launches First U.S. Campaign In 6 Years
    New campaign features mural installations curated by Mexican artist Claudio Limon. Images showcase Mexican culture.
  • State Farm Ads Reveal Hidden Talents Of Jeong, Crews
    New ads from DDB for State Farm reveal the largely unknown abilities of personalities Ken Jeong (a real medical doctor) and Terry Crews (a trained flutist) to demonstrate that State Farm insurance agents have "hidden talents" for providing life insurance.  Sample the work here and here. The broadcast spots will run across cable and network (FOX, NBC, CBS, ABC, CWN), and the social posts will live on Facebook and Instagram, all supported with social media.
  • You Say 'VER-boh," And Now So Does The Company
    The executives behind vacation rental platform Vrbo have insisted that the proper way to pronounce the company’s name was to individually speak each letter: "V-R-B-O." After all, the name is an acronym that stands for Vacation Rentals By Owner.  But consumers haven’t seen it that way and usually pronounce the name of the Expedia-owned company as “VER-boh,” with an accent on the first syllable.  Now the firm is embracing that consumer preference as part of its brand overhaul. The new creative, developed by Prettybird, makes it official by embracing the fan-preferred "VER-boh" as couples sing and dance in uniquely …
  • TD Ameritrade's New MLB Campaign
    TD Ameritrade clients express a "passion point" for baseball according to the company's media AOR Spark Foundry which formed the basis of its new MLB season-long advertising campaign. After Spark's data identified this area of interest, the Publicis-owned agency helped shape the campaign and strategy. Havas served as the creative agency and Neo@Ogilvy is responsible for TD Ameritrade’s digital media duties.  The campaign kicked off on MLB Opening Day via TD Ameritrade’s presenting sponsorship of the league’s “Opening week” activities, and included custom content across traditional TV, digital, and social channels.  To help better connect with baseball fans, the campaign …
  • 'You Can Money' Marcus Campaign
    Creative, developed with MDC Partners' 72andSunny, pitches the idea that the bank helps people gain confidence about money matters.
Next Entries »