• A step back in time
    The more I see this campaign, the more I like it. Colonial Williamsburg launched a TV campaign to increase tourism by positioning a trip as one that “stays with you.” A family returns from visiting Colonial Williamsburg with an additional houseguest: a Colonial man. The guest uses quill pens, curls his hair with a curling iron and gives a young boy a pillory set for his birthday, which will be handy if he visits future leather bars. See it here. …
  • Bacon to the sixth power
    Carl’s Jr. and Hardee’s launched a Super Bacon Cheeseburger that’s so beefy, it opted to steer clear of having scantily clad women chow down. Rather, it brought in the big guns, Harley Morenstein and his sidekick, “Muscle Glasses,” two guys from a YouTube channel called “Epic Meal Time.” Apparently, these guy love bacon. The ad, “Bacon to the 6th Power,” shows the duo feasting on a big burger that, depending on how it’s ordered, contains six or twelve strips of …
  • Work hard, play hard
    Where should I begin with "The Dog Goldberg Machine," an adorable video from Beneful? I wonder how many takes were shot until perfection was achieved. I wish the wagon full of puppies had more airtime. The online video begins with a Beneful-branded tennis ball thrown to a dog. This sets off a Rube Goldberg-chain reaction of events involving adorable dogs and Beneful products. A ringing doorbell prompts a pup to walk in circles, leading to a Frisbee being thrown to an active dog that eventually sets the wagon full of puppies in …
  • David Hasselhoff is thirsty for #icedhoffee
    Mark my words; this will be a hit single in Germany. David Hasselhoff can’t quit Cumberland Farms and its 99-cent iced coffee. Last year, he sculpted a piano from sand. This year, he goes further, creating a music video called “Thirsty for Love.” He is not thirsty for the love of a woman, but iced coffee, or #icedhoffee, in this case. I love it. Hoff is surrounded by clear water, atop a mountain, singing about this 99-cent drink that will keep him cool in the summer. He hang-glides, …
  • Wax on, wax off
    I wish this brave volunteer yelled Kelly Clarkson’s name after every wax strip was removed. Toronto is a smoother place, now that Fuzz Wax Bar made street waxing a thing. A guy walked naked throughout a weekend festival, clad only in wax strips from chest to legs. Strangers were invited to rip a strip off this poor soul, and they did, in droves. Their prize was seeing the man scream in pain, a strip of this guy’s hair and a coupon for 25% off their next wax, bring cheap thrills to a …
  • Did You Know?
    David Hasselhoff is "Thirsty for Love." A Dog Goldberg machine. Let's launch!
  • Out To Launch
    Kenny G is a card-playing buzzkill. Adopt a shelter pet. Let's launch!
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