• Farewell, Incandescent Light Bulb
    Cree launched a series of TV spots for its LED light bulbs that bring humor to a typically bland category. The campaign stars actor Lance Reddick as spokesman for the light bulbs of the future. The first spot, “Eulogy,” pays tribute to the incandescent light bulb with a proper sendoff: a funeral, complete with bagpiper and miniature coffin. See it here. In “1879,” a case is made for change.  “The light bulbs in your house were invented by Thomas Edison in 1879. Now think about that with your 2013 brain,” says …
  • A Mobile Measurement Of Your Life Journey
    Random iPhone App of the week: Wrangler launched a mobile app aimed at getting people outside and active. Wrangler Mileage runs as its user is out and about, quietly creating a personal map of the world for each individual user. The map is divided into millions of grids. Each time a grid is unlocked, variables such as location, weather, time, land formations, lunar phase and altitude are tracked and becomes a personal measurement of your life journey. The app, created by TBWA Digital Arts Network Hong Kong, is available for free in …
  • What The Puck?
    How long does it take ice to melt, and who got stuck with the job of finding out? The Honda Center, home of the Anaheim Ducks hockey team, wanted to create a campaign to increase ticket purchases in its all-event Premium Seating area. Team One hand-delivered blocks of ice to hockey-loving business owners in the Orange County and L.A. areas that contained a surprise. The best part was that the ice block was placed on a stand that caught and trapped the water as it melted. No need to run …
  • Cast Away
    The things people will do for pizza. In a TV spot for Little Caesars, one man rips off his cast so he can grab money from his pocket and pay for a HOT-N-READY pizza. Sure, the guy could have used his good hand, but where’s the shock value in that? Watch “Cast” here, created by Barton F Graf 9000.
  • A Child's Tea Party Goes Gangster
    This kid is so cute that it almost makes you forget she’s a mini-mobster in training. Common Sense Media launched a TV spot that asks parents if their children are watching movies that are beyond their age range. “Alfonso” shows an adorable girl and her table full of stuffed animals. Is a tea party about to start? Not even close. Our little gal is carrying a suitcase that’s full of money. She’s about to hand it off to Alfonso, one of her stuffed toys, but changes her mind, …
  • Athletes Give "One More" For Love Of The Game
    Melting ice reveals hidden surprise. What show are your kids watching? Let's launch!
  • Shaquille O'Neal Can Hypnotize You With His Sneakers
    I’m going to need a bigger forklift if I want to converse with Shaq. Foot Locker launched “Conversation Lift” to promote the new “Shaqnosis” sneakers from Reebok that are sold by the retailer. The ad takes place at a loud party, where Shaq and Tyga -- the rapper, not the animal -- start a conversation. Given the difference in height between the two, Tyga jumps on an in-ground forklift so he can speak to Shaq eye-to-eye. Whenever Tyga lowers the lift, Shaq lets out a zinger of a comment, like …
  • Eat, Pay, App
    Random iPhone App of the week: VooDoo BBQ & Grill launched a loyalty program app using the Punchh Marketing Automation Platform. The app rewards customers for purchases, word of mouth and social-media referrals with points redeemable for food and merchandise. VooDoo operators can monitor the success of all marketing campaigns because it tracks consumer visits, how much they spend, what they order and their responses to offers. Download the free app here.
  • Buy a house, save the economy
    The California Association Of Realtors launched a pair of TV spots illustrating the ripple effect, a positive one that buying and selling a house creates. In “Robot,” a family was able to sell their house and purchase another home in an area with a great school district and friends for the kids. A boy who loves to dress like a robot met a young gal who loves dressing as a robot, too. See it here. Another ad, “Alameda,” shows how a home sold by a California realtor helped an architect …
  • Real walks are better than virtual ones
    ZYRTEC wants to help allergy sufferers get out there and enjoy life, rather than stay cooped up at home. The brand launched FURTEC, a Facebook app that illustrates what allergy sufferers miss by being stuck inside. The app lets users take their pet, or an already existing faux pet, on a virtual walk through a park. Users can upload a picture of their dog or cat, which will then give its owner something to talk about. Users can also walk a bunny, hamster or gold fish. Or, one could take ZYRTEC and …
« Previous EntriesNext Entries »