What do these print ads for Fiat F500 mean? It appears that a person has been engulfed in air bags and all viewers see is a hand giving either the thumbs up sign or the a-ok gesture. The tagline for each ad is "With no room to get hurt." So the car is tiny, but filled with enough air bags to soften any potential blows? Big enough to cushion passengers after an accident? Not necessarily the quality I would lead with, but that's just me. If you have any additional theories, let me know. See the …

Following the legalization of marijuana in 23 states and Washington, D.C., We Save Lives, a highway safety advocacy organization, launched a PSA to educate people about drunk, drugged and distracted driving. The company put the message on the medium with Weed Advisor Rolling Papers. Regular smoking paper was combined with a nontoxic printed design to give smokers a serious message. As the paper is rolled into cigarette form, an image of two cars are seen coming closer to each other until they crash in a head-on collision. "Pot slows your reactions. Don't smoke and drive," reads …

Random App of the week:Swyft Media launched an iPhone and Android app that allows fans of the beloved Minions franchise to speak like them using the Minions Emoji Keyboard. The Keyboard consists of stickers, emoji and gifs of Minions characters for use across various mobile messaging applications, like Kik, Tango, Nextplus, Paltalk and GoSMS Pro. The free app can be downloaded in the Google Play store and the App store.

Wearable technology that determines when you die. Tom Brady trains hard in Under Armour. Let's launch!

I don't want to think about winter, but I'm sure skiers are counting the days until there's enough fluff on the ground for a day on a mountain. Copper Mountain launched a series of ads that go inside various folks' bodies to see how they physically react to having a snow day and living near Copper Mountain. In the first ad, a teenage son's heart pumps fast, illustrated by a body builder, at the thought of a snow day. See it here. The boy's excited dad pees his pants, his sister gets chills …

Hundreds of Tom Bradys are too busy training for the upcoming NFL season to say much in the latest ad for Under Armour. The spot debuted during Thursday night's NFL season opener between the Patriots and Steelers. As part of the brand's "Rule Yourself" campaign, the ad illustrates Brady's hard work ethic, multiplied by a few hundred, along with Brady uttering "every single day," as he's covered in sweat and exhausted from a hard day of work. "You are the sum of all your training," closes the ad, seen here, and created by Droga5.

Wearers of a QUITBIT band aren't tracking their health and fitness; instead, they are on death watch. QUITBIT takes into consideration someone's lifestyle habits and calculates the time left in their life. When a user's time is almost up, they receive a courtesy notification alerting them to get affairs in order. UNION Advertising created a 1:45 promoting the technology with a female scientist who explains how QUITBIT works. The spot has an "Eternal Sunshine of the Spotless Mind" feel to it. Until QUIBIT is out of beta (ha! that would be never), folks should plan their …

My truck problems look like child's play compared to what Ryder did to a big rig in #ProjectRebirth. CP+B Miami's first major work for the truck rental, supply chain and fleet management company is an online video promoting its Ryder service facilities. A brand new truck was bought and quickly destroyed, and not just a few dings and flat tires. This truck was destroyed like a action movie sequence: a wrecking ball, nail beds, explosions and fire. The vehicle was then brought to a service facility, where technicians were given 24 hours to get the truck …

Vult, a Brazilian beauty company, launched an outdoor ad campaign throughout Brazil driving attention to a specific type of distracted driving. No, it's not texting; the ad targets women who apply make-up while stuck in traffic. "Don't Make-Up And Drive" illustrates the wrong type of impact a woman wants to make with a beautifully made-up face. Three ads show a deployed air bag with make-up stains and copy stating: "If you make up and drive, you may not make it." See the ads here, here and here, created by WE …

Business travelers, take note: There's a new brand in town, one that hopes to eventually rid the world of hotel rooms. Zoku, Japanese for family, tribe, or clan, is a communal living and working environment for travelers looking to stay in a city overnight or for an extended period. A Zoku Loft also features a fully equipped kitchen, storage space and an elevated, loft-style sleeping space, accessed by a retractable staircase. The first Zoku property will open in Amsterdam, with Paris, London and Berlin expected to follow. WE ARE Pi created Zoku's launch campaign, a 50-second …