Following the legalization of marijuana in 23 states and Washington, D.C., We Save Lives, a highway safety advocacy organization, launched a PSA to educate people about drunk, drugged and distracted driving. The company put the message on the medium with Weed Advisor Rolling Papers. Regular smoking paper was combined with a nontoxic printed design to give smokers a serious message. As the paper is rolled into cigarette form, an image of two cars are seen coming closer to each other until they crash in a head-on collision. "Pot slows your reactions. Don't smoke and drive," reads …

What do these print ads for Fiat F500 mean? It appears that a person has been engulfed in air bags and all viewers see is a hand giving either the thumbs up sign or the a-ok gesture. The tagline for each ad is "With no room to get hurt." So the car is tiny, but filled with enough air bags to soften any potential blows? Big enough to cushion passengers after an accident? Not necessarily the quality I would lead with, but that's just me. If you have any additional theories, let me know. See the …

360i created a PSA for Feeding America, in partnership with the Ad Council, that's tough to watch. The ad raises awareness about child hunger in America -- a staggering one in five children struggles with hunger in this country. The spot follows a young boy home from school making a beeline to the fridge for a snack. The children's song "Apples and Bananas" is sung as the boy looks through an empty fridge and empty pantry in an unsuccessful attempt to find something to eat. Scarlett Johansson appears the end of the video encouraging people to …

Wearable technology that determines when you die. Tom Brady trains hard in Under Armour. Let's launch!

I don't want to think about winter, but I'm sure skiers are counting the days until there's enough fluff on the ground for a day on a mountain. Copper Mountain launched a series of ads that go inside various folks' bodies to see how they physically react to having a snow day and living near Copper Mountain. In the first ad, a teenage son's heart pumps fast, illustrated by a body builder, at the thought of a snow day. See it here. The boy's excited dad pees his pants, his sister gets chills …

Hundreds of Tom Bradys are too busy training for the upcoming NFL season to say much in the latest ad for Under Armour. The spot debuted during Thursday night's NFL season opener between the Patriots and Steelers. As part of the brand's "Rule Yourself" campaign, the ad illustrates Brady's hard work ethic, multiplied by a few hundred, along with Brady uttering "every single day," as he's covered in sweat and exhausted from a hard day of work. "You are the sum of all your training," closes the ad, seen here, and created by Droga5.

Wearers of a QUITBIT band aren't tracking their health and fitness; instead, they are on death watch. QUITBIT takes into consideration someone's lifestyle habits and calculates the time left in their life. When a user's time is almost up, they receive a courtesy notification alerting them to get affairs in order. UNION Advertising created a 1:45 promoting the technology with a female scientist who explains how QUITBIT works. The spot has an "Eternal Sunshine of the Spotless Mind" feel to it. Until QUIBIT is out of beta (ha! that would be never), folks should plan their …

My truck problems look like child's play compared to what Ryder did to a big rig in #ProjectRebirth. CP+B Miami's first major work for the truck rental, supply chain and fleet management company is an online video promoting its Ryder service facilities. A brand new truck was bought and quickly destroyed, and not just a few dings and flat tires. This truck was destroyed like a action movie sequence: a wrecking ball, nail beds, explosions and fire. The vehicle was then brought to a service facility, where technicians were given 24 hours to get the truck …

Random App of the week:Build-A-Bear Workshop launched a multimedia product line, Honey Girls, consisting of three plush characters who come to life in songs and music videos available on an interactive app. The free Honey Girls Studio app, available on Google Play and iTunes, enables kids to create their own music videos and photos using Honey Girls songs and images. Through the Honey Girls Studio app, kids can use a mobile device to engage with the characters and follow them through their journey as a band. Users can access biographies, music videos, a music-video maker, …

Deschutes Brewery promoted the debut of its bottled beers in D.C. and northern Virginia with a newspaper and outdoor campaign that talks politics. Created by TDA_Boulder, the ads are running in transit bus shelters, weekly newspapers and in paid Facebook posts. The ads feature Deschutes' Black Butte Porter, Mirror Pond Pale Ale and Fresh Squeezed India Pale Ale, alongside politically themed copy like: "The perfect beer for talking politics. Or not," "A bar is no place for a filibuster" and "Brewed to help both parties agree on something." See the ads here,