• Deschutes: The Beer To Drink When Talking Politics
    Deschutes Brewery promoted the debut of its bottled beers in D.C. and northern Virginia with a newspaper and outdoor campaign that talks politics. Created by TDA_Boulder, the ads are running in transit bus shelters, weekly newspapers and in paid Facebook posts. The ads feature Deschutes' Black Butte Porter, Mirror Pond Pale Ale and Fresh Squeezed India Pale Ale, alongside politically themed copy like: "The perfect beer for talking politics. Or not," "A bar is no place for a filibuster" and "Brewed to help both parties agree on something." See the ads here,
  • Build-A-Bear Workshop Creates App To Support New Product Line, Honey Girls
    Random App of the week:Build-A-Bear Workshop launched a multimedia product line, Honey Girls, consisting of three plush characters who come to life in songs and music videos available on an interactive app. The free Honey Girls Studio app, available on Google Play and iTunes, enables kids to create their own music videos and photos using Honey Girls songs and images. Through the Honey Girls Studio app, kids can use a mobile device to engage with the characters and follow them through their journey as a band. Users can access biographies, music videos, a music-video maker, …
  • NEW! What Does GE Do? New Campaign Launches During 'Late Show with Stephen Colbert'
    Domino's launches an online pizza school. Dancing girl sells home insurance. Let's launch!
  • NEW! Domino's Launches Online Pizza School
    Domino's launched an online Pizza School that goes back to the basics of pizza-making. Rather than add crazy toppings to its pizza (full disclosure: I love adding crazy toppings to my pizza), the company created a series of videos that serve as a virtual campus to teach pizza lovers how to create their own drama-free pizzas. Each time a person watches a video in its entirety (between 30-60 seconds), they are one step closer to graduating from pizza school. Once they view all the videos about dough, sauce and toppings, visitors are congratulated on graduating …
  • NEW! Social Media Memes, Vomiting Unicorn, Star In Latest Truth Campaign
    The truth launched a 60-second ad called "It's A Trap," during MTV's Video Music Awards. The ad uses popular stars of social media memes like Overly Attached Girlfriend, ErmahGerd Girl and Ducreux, to encourage teens to stop smoking. I don't know about you, but I had to look up every single social media meme in this ad. "It's A Trap" educates teens on social smoking. Teens may only smoke when they are out in a group setting, like a party, but their health is still affected. A handful of teens explain that they aren't smokers if …
  • NEW! Tiny Dancer Sells Home Insurance In Adorable Ad For John Lewis
    John Lewis Insurance may have created the most adorable ad ever to sell home insurance. The 90-second spot is set to Elton John's "Tiny Dancer" and stars an adorable girl dancing around her house. She takes her craft seriously and she's a work in progress. Many living room objects, and even the family pet, are in danger when the young girl gets too close. I love the look her brother gives to the camera when he sees her prancing around. Fortunately, everything remains intact and the girl's performance goes off without a hitch. "If it matters …
  • Snickers Outdoor Campaign in NY Highlights Actual Mistakes Found Throughout City
    Snickers launched an outdoor campaign earlier this summer as part of its "You're not you when you're hungry" campaign that highlights actual mistakes found throughout New York City. Stickers for Snickers were placed aside some epic fails -- perhaps installed by workers who needed a Snickers. There's a lock placed inside a door handle, so good luck getting your key in; an enter sign next to a do not enter sign; an arrow pointing bicyclists up a railing; and a railing slanting upward for stairs going down. See the mistakes here,
  • Destination XL Gives Men The Rock-Star Treatment
    Destination XL launched a trio of ads where men feel superhuman in the "You're Looking Good" campaign. DXL gives men with waist sizes 38 and up affordable and extensive clothing options that are stylish and well-fitting. In the first ad, seen here, a man finds a blazer that fits great, making him feel like a rock star. Another ad shows a man scoring a sweater vest, making him feel like the star football player, with his wife the cheerleader. See it here. In the final ad, shown here, a man feels he has …
  • Red Lion Canada Revamps Website
    Toronto-based Red Lion has revamped its website, making the layout explorable in a way that's similar to Google Maps or Street View. And it's mobile-friendly, allowing users to navigate digital cities by tilting and moving their mobile devices in different directions. The site was created in-house over the course of five months and signals a rebranding by the agency. Visitors to the site first see a view from the top of buildings. Each building is clickable and represents a different department from the agency, like creative work, beliefs and general information.
  • RE:Shakespeare App Makes Shakespeare Understandable For Teens
    Random Android App of the week:Samsung Electronics UK and the Royal Shakespeare Company teamed up to create RE:Shakespeare, an app featuring actors who break up long scenes from Shakespeare plays into manageable chunks for kids 11 to 14 years old. The app features interactive games and videos and is hosted by David Tennant. It also stars actress Tamsin Greig, beatboxing artist Shlomo, rapper and poet Akala, and director Iqbal Khan. Each participant takes difficult Shakespeare lines and reinterprets them into fun lyrical challenges, helping students to interact with Shakespeare in a unique, yet educational way. …
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