by Amy Corr on Oct 12, 2:55 PM
Langenscheidt is a publishing house in Europe that teaches foreign languages. Since printed dictionaries are becoming archaic in a digital world, the company came up with a smart way to learn a new language simply by browsing websites.
Grey Germany created a
browser plug-in for Langenscheidt that teaches people new languages subliminally. It takes less than a second to get to a new site. Using the plug-in, users will see a different word each time they visit a new site, along with the translation in their native language. Users can learn a slew of …
by Amy Corr on Oct 12, 2:55 PM
Warning: this ad is incredibly emotional. Each year in France, close to 100 000 animals are abandoned. The 30 Millions d'Amis (French for "30 million friends") Foundation launched an online video that illustrates the unseen, but unbroken, bond that a pet has with its owner. Told in a series of flashbacks, the video begins with an injured man regaining consciousness at a hospital. The first to notice is his beloved dog, lying beside his bed. Viewers eventually see what landed the man at the hospital. First, we see a crash and the dog pulling the …
by Amy Corr on Oct 11, 3:27 PM
A subliminal way to learn a new language. A new way to drink milk. Let's launch!
by Amy Corr on Oct 10, 5:01 PM
Nature's Bounty launched a series of TV ads under a new brand identity: "Better Off Healthy." Three TV ads take a look at the future of three people who regularly use Nature's Bounty products to illustrate how taking care of your body when you're younger plays a big role in managing events at an older age. One guy takes probiotics to help digestion and his gassiness. Wherever
he gets stuck, whether it be a crowded train elevator or an air duct, his future self is thankful. A woman takes fish oil for
her …
by Amy Corr on Oct 7, 5:19 PM
Dairy Farmers of Canada launched an amusing tongue-in-cheek campaign to remind Canadians that milk is still a great beverage to drink, despite the massive competition it faces. Playing upon the fact that many of life's favorite drinks have their very own glasses -- coffee, wine, beer -- DFC created "The Milk Glass." A
60-second video positions the glass as a game-changer for milk drinkers. The company spokesman describes the challenges that went into creating the glass: it had to be lightweight, ergonomically friendly and round. Nothing is wrong is milk, so the glass was …
by Amy Corr on Oct 6, 5:08 PM
September was World Literacy Month, and
Burger King's McLamore Foundation created a campaign to illustrate how one out of five people in the world cannot read or write. A drive-thru menu and packaging became garbled bunches of letters that consumers were obviously unable to read at one
Burger King location. Some customers attempted to pronounce nonexistent words, and employees eventually explained the reason behind the menu when they pulled up to the restaurant's window. The Burger King McLamore Foundation works with nonprofits globally to support initiatives dedicated to improving literacy.
Code and Theory created the …
by Amy Corr on Oct 5, 6:26 PM
Boost Mobile has joined the political fray by doing something to help balance voter inequality in low-income neighborhoods. Boost is offering the use of all its stores as polling stations on Nov. 8. Many people must wait hours on end to cast their ballot, due to lack of volunteers or locations. Boost Mobile has already implemented this program in southern California counties, along with Cook County in Chicago. The company extended the offer to 817 county election boards nationwide. Election officials in need of new polling places can contact Boost Mobile directly at elections@boostyourvoice.com. Boost …
by Amy Corr on Oct 5, 2:32 PM
The Blue Point Brewing Company updated its packaging for the first time since the brewery was founded in 1998. To celebrate, the company launched "
Patchogue’s Got It All," a not-so-subtle nod to Blue Point and the place where it's made: Patchogue, Long Island, NY. A friendly tour guide shows us the sights of Patchogue, none of them being the Blue Point Brewing Company. However, each frame has an obvious nod to the company in the form of signage, beer bottles or a company truck. Just when you think the guide will mention Blue …
by Amy Corr on Oct 5, 2:32 PM
Sugarlands Distilling Company, producer of moonshine in Gatlinburg, Tenn., recently added two new flavors to its offerings: root beer and peppermint. I love that moonshine comes in reusable mason jars, and I had the chance to try the root beer flavor. The site describes it as something that "will bring you right back to the soda stand of your childhood. It is simple, almost bubbly, and has the perfect touch of sweetness." I clearly did not live much of a high-octane childhood because the moonshine, while sweet and root beer-esque, hits your throat the way …
by Amy Corr on Oct 5, 2:32 PM
Some people prefer to drink their calories, but I am not one of them. It didn't stop me from enjoying
this ad for
Nutchello, a dark chocolate, walnut beverage that's less than 90 calories. "You Time" plays like a cheesy high-end perfume or fashion ad. A breathy voiceover says outlandish lines like "slip down into a silky blanket fort of dark chocolate walnut possibility," then a breathy female voiceover responds, "Nutchello." This banter goes on for 30 seconds, coupled with weird imagery like a walnut inside a flower, fiery almonds entering the Earth's atmosphere …