• Ontario Ministry Of Environment and Climate Change To Kids: Figure Out Climate Change
    The Ontario Ministry of Environment and Climate Change launched a TV and social media campaign that asked kids to think of ways to solve climate change. "Let's not leave it for our kids to figure out," sets out to show parents that not working on solving climate change now will result in a big mess for their kids to clean up. In the first ad, environmentalist David Suzuki speaks to an auditorium full of kids, giving them the harsh facts about the Earth's future. When he's done speaking, the camera pans around to …
  • Perfect365 App Helps Makeup Lovers Get Creative
    Random iPhone App of the week:Perfect365 is a makeup app created by ArcSoft that I wish existed decades ago. Using virtual makeup tools and a bevy of color options, users can create customized looks and play around with looks to find the perfect look. Upload a selfie and the app uses face detection to determine the best shades of foundation, eye shadow, eye liner, lipstick and blush. The free app also offers beauty tutorials from YouTube beauty vloggers, production recommendations and daily makeup and style tips. Get experimenting!
  • NEW! PSA In UK Warns Cyclists About Riding Too Close To Trucks
    A subliminal way to learn a new language. A new way to drink milk. Let's launch!
  • NEW! Nature's Bounty Debuts 'Better Off Healthy' Campaign
    Nature's Bounty launched a series of TV ads under a new brand identity: "Better Off Healthy." Three TV ads take a look at the future of three people who regularly use Nature's Bounty products to illustrate how taking care of your body when you're younger plays a big role in managing events at an older age. One guy takes probiotics to help digestion and his gassiness. Wherever he gets stuck, whether it be a crowded train elevator or an air duct, his future self is thankful. A woman takes fish oil for her …
  • NEW! Dairy Farmers of Canada Develop New Way To Drink Milk
    Dairy Farmers of Canada launched an amusing tongue-in-cheek campaign to remind Canadians that milk is still a great beverage to drink, despite the massive competition it faces. Playing upon the fact that many of life's favorite drinks have their very own glasses -- coffee, wine, beer -- DFC created "The Milk Glass." A 60-second video positions the glass as a game-changer for milk drinkers. The company spokesman describes the challenges that went into creating the glass: it had to be lightweight, ergonomically friendly and round. Nothing is wrong is milk, so the glass was …
  • NEW! Burger King Creates Garbled Drive-Thru Menu To Raise Awareness On Illiteracy
    September was World Literacy Month, and Burger King's McLamore Foundation created a campaign to illustrate how one out of five people in the world cannot read or write. A drive-thru menu and packaging became garbled bunches of letters that consumers were obviously unable to read at one Burger King location. Some customers attempted to pronounce nonexistent words, and employees eventually explained the reason behind the menu when they pulled up to the restaurant's window. The Burger King McLamore Foundation works with nonprofits globally to support initiatives dedicated to improving literacy. Code and Theory created the …
  • NEW! Boost Mobile Addresses Voter Inequality, Offers Stores As Polling Stations
    Boost Mobile has joined the political fray by doing something to help balance voter inequality in low-income neighborhoods.  Boost is offering the use of all its stores as polling stations on Nov. 8. Many people must wait hours on end to cast their ballot, due to lack of volunteers or locations. Boost Mobile has already implemented this program in southern California counties, along with Cook County in Chicago. The company extended the offer to 817 county election boards nationwide. Election officials in need of new polling places can contact Boost Mobile directly at elections@boostyourvoice.com. Boost …
  • Snaps Launches Mr. Robot Emojis App
    Random App of the week:USA Network partnered with mobile messaging platform, Snaps, to create a set of emojis for its "Mr. Robot" series. I was obsessed with the first season but stopped watching season two. Is it worth revisiting? The emoji keyboard has all of the main characters, a full alphabet in Mr. Robot font and stickers with show quotes. The free app is available on both iOS and Android.
  • Silk Wants Consumers To Drink Their Snacks
    Some people prefer to drink their calories, but I am not one of them. It didn't stop me from enjoying this ad for Nutchello, a dark chocolate, walnut beverage that's less than 90 calories. "You Time" plays like a cheesy high-end perfume or fashion ad. A breathy voiceover says outlandish lines like "slip down into a silky blanket fort of dark chocolate walnut possibility," then a breathy female voiceover responds, "Nutchello." This banter goes on for 30 seconds, coupled with weird imagery like a walnut inside a flower, fiery almonds entering the Earth's atmosphere …
  • Sugarlands Distilling Company Adds New Flavors, Sweet Packaging
    Sugarlands Distilling Company, producer of moonshine in Gatlinburg, Tenn., recently added two new flavors to its offerings: root beer and peppermint. I love that moonshine comes in reusable mason jars, and I had the chance to try the root beer flavor. The site describes it as something that "will bring you right back to the soda stand of your childhood. It is simple, almost bubbly, and has the perfect touch of sweetness." I clearly did not live much of a high-octane childhood because the moonshine, while sweet and root beer-esque, hits your throat the way …
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