• Learn A New Language By Surfing The Web
    Langenscheidt is a publishing house in Europe that teaches foreign languages. Since printed dictionaries are becoming archaic in a digital world, the company came up with a smart way to learn a new language simply by browsing websites. Grey Germany created a browser plug-in for Langenscheidt that teaches people new languages subliminally. It takes less than a second to get to a new site. Using the plug-in, users will see a different word each time they visit a new site, along with the translation in their native language. Users can learn a slew of …
  • 30 Millions d'Amis Shows Love Pets Have For Owners
    Warning: this ad is incredibly emotional. Each year in France, close to 100 000 animals are abandoned. The 30 Millions d'Amis (French for "30 million friends") Foundation launched an online video that illustrates the unseen, but unbroken, bond that a pet has with its owner. Told in a series of flashbacks, the video begins with an injured man regaining consciousness at a hospital. The first to notice is his beloved dog, lying beside his bed. Viewers eventually see what landed the man at the hospital. First, we see a crash and the dog pulling the …
  • NEW! PSA In UK Warns Cyclists About Riding Too Close To Trucks
    A subliminal way to learn a new language. A new way to drink milk. Let's launch!
  • NEW! Nature's Bounty Debuts 'Better Off Healthy' Campaign
    Nature's Bounty launched a series of TV ads under a new brand identity: "Better Off Healthy." Three TV ads take a look at the future of three people who regularly use Nature's Bounty products to illustrate how taking care of your body when you're younger plays a big role in managing events at an older age. One guy takes probiotics to help digestion and his gassiness. Wherever he gets stuck, whether it be a crowded train elevator or an air duct, his future self is thankful. A woman takes fish oil for her …
  • NEW! Dairy Farmers of Canada Develop New Way To Drink Milk
    Dairy Farmers of Canada launched an amusing tongue-in-cheek campaign to remind Canadians that milk is still a great beverage to drink, despite the massive competition it faces. Playing upon the fact that many of life's favorite drinks have their very own glasses -- coffee, wine, beer -- DFC created "The Milk Glass." A 60-second video positions the glass as a game-changer for milk drinkers. The company spokesman describes the challenges that went into creating the glass: it had to be lightweight, ergonomically friendly and round. Nothing is wrong is milk, so the glass was …
  • NEW! Burger King Creates Garbled Drive-Thru Menu To Raise Awareness On Illiteracy
    September was World Literacy Month, and Burger King's McLamore Foundation created a campaign to illustrate how one out of five people in the world cannot read or write. A drive-thru menu and packaging became garbled bunches of letters that consumers were obviously unable to read at one Burger King location. Some customers attempted to pronounce nonexistent words, and employees eventually explained the reason behind the menu when they pulled up to the restaurant's window. The Burger King McLamore Foundation works with nonprofits globally to support initiatives dedicated to improving literacy. Code and Theory created the …
  • NEW! Boost Mobile Addresses Voter Inequality, Offers Stores As Polling Stations
    Boost Mobile has joined the political fray by doing something to help balance voter inequality in low-income neighborhoods.  Boost is offering the use of all its stores as polling stations on Nov. 8. Many people must wait hours on end to cast their ballot, due to lack of volunteers or locations. Boost Mobile has already implemented this program in southern California counties, along with Cook County in Chicago. The company extended the offer to 817 county election boards nationwide. Election officials in need of new polling places can contact Boost Mobile directly at elections@boostyourvoice.com. Boost …
  • Blue Point Brewing Company Redesigns Packaging, Launches Ad Campaign
    The Blue Point Brewing Company updated its packaging for the first time since the brewery was founded in 1998. To celebrate, the company launched "Patchogue’s Got It All," a not-so-subtle nod to Blue Point and the place where it's made: Patchogue, Long Island, NY. A friendly tour guide shows us the sights of Patchogue, none of them being the Blue Point Brewing Company. However, each frame has an obvious nod to the company in the form of signage, beer bottles or a company truck. Just when you think the guide will mention Blue …
  • Sugarlands Distilling Company Adds New Flavors, Sweet Packaging
    Sugarlands Distilling Company, producer of moonshine in Gatlinburg, Tenn., recently added two new flavors to its offerings: root beer and peppermint. I love that moonshine comes in reusable mason jars, and I had the chance to try the root beer flavor. The site describes it as something that "will bring you right back to the soda stand of your childhood. It is simple, almost bubbly, and has the perfect touch of sweetness." I clearly did not live much of a high-octane childhood because the moonshine, while sweet and root beer-esque, hits your throat the way …
  • Silk Wants Consumers To Drink Their Snacks
    Some people prefer to drink their calories, but I am not one of them. It didn't stop me from enjoying this ad for Nutchello, a dark chocolate, walnut beverage that's less than 90 calories. "You Time" plays like a cheesy high-end perfume or fashion ad. A breathy voiceover says outlandish lines like "slip down into a silky blanket fort of dark chocolate walnut possibility," then a breathy female voiceover responds, "Nutchello." This banter goes on for 30 seconds, coupled with weird imagery like a walnut inside a flower, fiery almonds entering the Earth's atmosphere …
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