launched a digital campaign created by Erich & Kallman
to promote its reasonably priced wine and philanthropic ways. In "Faircloth
," viewers meet a young, rich, spoiled winemaker, who haplessly spends his money on foolish things, like hovercrafts, blimps, dinosaur eggs, and paying people to act as actual chess pieces on an oversized chess board. He then talks up ONEHOPE Wines, a brand the rest of us can afford to drink, along with the company's rule of giving to charity when a bottle is purchased. Young Faircloth encourages you to purchase ONEHOPE Wine, since ...