• NEW! Adults Relive Favorite Childhood Christmas In Walmart Video
    I'll have what these adults are having, which is reliving their favorite Christmas memory as a child, thanks to Walmart and hypnotist Chris Jones. The older you get, the more stressful holidays become. Rather than getting excited about family, gifts under the tree and eating, holidays are filled with stress, stress and more stress. Jones spoke with some Walmart customers about their most memorable childhood Christmas experiences and hypnotized 10 of them, bringing them back to their childhood selves. The reactions were priceless. Adults were screaming with joy, unwrapping gifts with lightning speed, even looking …
  • NEW! Microsoft Debuts Holiday Ad, 'Art Of Harmony'
    A good portion of the news these days focuses on the negative. Microsoft's holiday ad aims to boost spirits by highlighting regular people making a difference. "Art of Harmony" brings together such folks as Joel Artista, an artist and advocate for social change; Bobby White, a Florida police officer who played basketball with local kids, rather than busting them after a complaint; Hawa Diallo, a West African refugee artist; Jazz Jennings, the youngest person to publicly identify herself as transgender, and activist for transgender youth; and Mona Haydar, a Muslim-American activist who invites people …
  • NEW! Shop Small Businesses This Holiday Season, Says U.S. Chamber Of Commerce
    The U.S. Chamber of Commerce launched a 45-second ad encouraging shoppers this holiday season to support small businesses beyond Small Business Saturday and throughout the holiday season. "Nothing's Bigger than Small Business" highlights a series of small businesses, ranging from ice cream makers, to a visual effects company, yoga studio, barber shop and chocolatier. They employ as few as three people to as many as 289, but these small businesses create local jobs for people throughout the U.S. According to the U.S. Chamber of Commerce, small businesses provide 67% of jobs. SS+K created the …
  • NEW! Godiva Box Is A Gift That Keeps On Giving
    Ideal for the holidays, Godiva created a box that keeps on giving. What begins as a large box of chocolate is actually two boxes: one for eating and one for sharing. That box is then divided in half, as is the next shared box, until there's a two-pack of Godiva chocolates left to gift. It's a fantastic idea and would keep me honest, given that my self-control around chocolate is nonexistent. See how the packaging works in the ad, created by McCann NY.
  • 5F App Connects Fit People With Workout Partners
    Random iPhone app of the week: Are you active, athletic and potentially looking for more than an athletic partner-in-crime? Check out 5F – Find Fit Friends For Free, a Canadian-based startup that connects fit people with other active people nearby. The app has more than 100 different activities and four different skill levels from "Want To Try," "Beginner," "Intermediate" and "Expert." People can be searched based on age, gender, sport and location, and inappropriate users can be reported. Users are only matched with people who like the same activities. If you see a buddy …
  • Timberland PRO Work Boots Keep Mistakes At Bay
    Timberland PRO launched an amusing campaign targeting workers on their feet all day. Achy feet can diminish productivity and potentially increase mistakes. That's where the company's work boots with anti-fatigue technology come to play. In "Fernando," a man driving a fork lift watches as Fernando rides into his warehouse, riding a motorcycle over wet paint. In reality, the forklift driver is the one who drove over wet paint, but that doesn't stop him from telling his boss about Fernando, the real culprit. Watch an extended version of the ad here. "Crash" shows …
  • Changing Weather Means It's Time For L.L.Bean Boots, Apparel
    L.L.Bean launched "Seasons Change," a 30-second spot that seamlessly shows the brand's footwear and apparel transitioning from summer hikes to snowy winters. The ad features a cast of real friends and families adding L.L.Bean clothes and boots to their individual style. The brand's clothes and boots last an eternity, long after your personal style has changed. I recently bought a new pair of winter boots from L.L. Bean, which hopefully means we will have a mild winter -- fingers crossed! Erwin Penland created the campaign.
  • 'Great Answer' Sets Plantiff Free In Geico Ad
    A common-sense answer beats an overwhelming stack of evidence in an ad for Geico. A plaintiff is on trial for robbing a safe and bragging about it on social media. He takes the stand in his defense and shares with the courtroom that switching to Geico can save you money on car insurance. The judge is impressed and dismisses the case. The Martin Agency created the campaign.
  • NEW! Chrissy Teigen, John Legend, Star In Target's 'The Toycracker'
    Step away from social media and go run. Bacteria billboards. Let's launch!
  • NEW! Step Away From Social Media And Go Running, Says Nike
    I can't like this Nike campaign enough. A series of TV spots asks viewers  "Are We Running Today?" or "Are We Training Today?" -- in an effort to get folks off social media and outside, exercising and interacting with other people in real life. I ran a 5k over the weekend and I lost count of the number of people who answered phone calls WHILE RUNNING. When did this become a thing, and how can we make it stop? "Time is Precious" is told by a digital voiceover that might sound slightly familiar. Each ad …
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