by Amy Corr on Jan 11, 1:00 PM
Random App of the week:Publicis Romania launched an app for the Automobile Club of Romania and FIA (Federation Internationale de l'Automobile) that teaches kids about traffic safety. "Mr. Bear Driver" was designed for kids to play during long road trips. The game is directly influenced by the actual speed of the car, via GPS. The main character in the game lets kids know when the real-life legal speed limit has been exceeded, and asks them to tell the driver to slow down. If the driver doesn't reduce speed immediately, the kids lose points and …
by Amy Corr on Jan 11, 1:00 PM
Microsoft and
NFL launched an adorable video starring Drew Brees, Todd Gurley, Clay Matthews, Tyler Lockett and Brees' 5-year-old son Bowen. The Microsoft Surface is the official tablet the NFL and players use on and off the field. We see the NFL players training hard in the weight room, pool and on-field. After a play or workout, the men are able to view results and progress on their tablets. Offsetting the grueling workouts is the voice of a kid singing "If You're Happy and You Know It." At the
end of the ad, we …
by Amy Corr on Jan 11, 1:00 PM
TBWA\G1 created a European outdoor campaign for Nissan called "Parking Is Not An Art." This is true, but we shouldn't become so dependent on technology we can't back out of a parking space without assistance. The creative is meant to resemble brushwork on a canvas. It is actually paint scraped on parking garage walls when a car has been unable to maneuver properly. With Nissan's Around View Monitor technology, you might not risk leaving your own Pollock at your local parking lot. The technology uses four cameras to give the driver a view of her …
by Amy Corr on Jan 11, 9:48 AM
I never saw the "Damn Daniel" video when it first went viral, so I didn't understand this remix when I first came across it. Actually, I still don't. LG USA remastered the popular "Damn Daniel" videos by giving them a modern update, courtesy of the LG V20. The video begins with snippets of the original video of two high school friends, one with a cool eye for fashion. The remastered version stars the original creators alongside an over-the-top '90s R&B group, who serenade the duo as they reenact the video. This part is a riot. …
by Amy Corr on Jan 10, 5:01 PM
Go big by being small. Jolly Green returns to TV. Let's launch!
by Amy Corr on Jan 9, 4:32 PM
I had no idea
Land O' Lakes is a farmer-owned co-op until watching this spot, created by T
he Martin Agency. The
60-second ad meshes footage from a typical farmer's day with lines recited from Amelia E. Barr's poem, "The Farmer." A farmer's day begins at dawn, with feeding animals, tending to crops and seeding, and ends at dusk. "The farmer’s trade is one of worth; He's partner with the sky and earth, He’s partner with the sun and rain, And no man loses for his gain; And men may rise, or men may fall, …
by Amy Corr on Jan 6, 5:46 PM
The
Jolly Green Giant has returned, and he's more lifelike than you might remember. He promotes Green Giant's new series of products, which include Veggie Tots, Riced Vegetables, Mashed Cauliflower and Roasted Vegetables. "
Snow Angel" marks the return of the the giant, sharing his food findings with families. JGG makes a mean snow angel with a young girl, much to the chagrin of Dad, who winds up underneath the giant. In "
What Did He Learn," JGG reflects on his journey by dipping his toes in a pond. He crafted new recipes and also …
by Amy Corr on Jan 5, 4:35 PM
The world may judge you, but Planet Fitness will not. Think of it as a warm embrace in an otherwise harsh world, where even those who are typically on your side throw a little shade your way. "The World Judges, We Don't," is a New Year's Eve countdown of people encountering judgment in atypical places. A woman on a job interview has a killer resume but bad fashion sense, while another woman is rejected by a cat that she wants to adopt. A new dad is kicked in the face by his newborn baby. And …
by Amy Corr on Jan 4, 4:46 PM
Live large by being small in a 50-second ad for
Princess Cruise Lines. Rather than go big or go home, the brand encourages travelers to consider themselves small and outnumbered by the beauty of the world. When you're outnumbered by stars, touching a ginormous glacier or standing at the bottom of a waterfall, being small doesn't sound so bad. "What if we dared to feel small,"
asks the video, created by
Goodby Silverstein & Partners.
by Amy Corr on Jan 4, 12:50 PM
Random iPhone App of the week:StickerRide is an advertising platform and mobile app that connects brands with drivers to offer targeted, on-vehicle advertising. The company has a presence in Europe and Russia and launched in the United States, beginning in Los Angeles. StickerRide is used by more than 40,000 drivers worldwide and helps them earn money on gasoline, parking, and car washes. Drivers get to choose a brand they actually use and can get behind to adorn their car, rather than have the company select the brand. The app is available for free in …